By on February 14, 2015

Last month, Dodge announced the Viper GTC model. The “C” part of the name presumably stands for “custom” as paying the $10,000 premium over the base Viper give customers access to literally *millions of custom paint, interior trim, striping and wheel combinations. I’m tempted to say that truly custom, or as our British cousins like to say, bespoke, items can’t be ordered from a list, but the heart of what Dodge is promoting as the Viper 1 of 1 program is a color palette of 8,000 hand-sprayed exterior color paint options. I worked in an automotive paint research and development lab for more than 20 years. Eight thousand colors is a huge selection and one of the features of the 1 of 1 program is that once an exterior color is picked, that will be the only Viper painted that color for the model year, making it a true one of one collectible. Ironically, though, the rainbow colored Viper they used to promote the program at the Chicago Auto Show wasn’t actually painted. (Read More…)

Recent Comments

  • ajla: It would be awesome if I didn’t like cars.
  • jkross22: I’ve never seen a lease longer than 36 months. Where are you finding 4-5 year leases? I’m in...
  • Imagefont: Once you’ve driven a Kicks, driving a Toyota Corolla makes you feel like a better person. The Kicks is...
  • jkross22: “Who sets gas prices at the pump? Oil company executives, who are ALL Republicans.” Evidence is...
  • jkross22: The lightly used market is less of a bargain than the new market and has been for the last 18 months or so.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber