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Tag: 2015 Automotive News Europe Congress

Volvo Markets Simplified Identity Against Teutonic Complexities

By Cameron Aubernon on June 12, 2015

163787_Volvo_XC90_at_the_Swedish_Royal_Wedding

Whereas the Teutonic Trinity of Audi, BMW and Mercedes go for complexity in their offerings, Volvo aims to attract luxury consumers through simplicity.

Posted in Are You Ready For..., Branding, Customer Relations, Industry, Luxury, News Blog, Overseas, People, Product Planning
Tagged as 2015 Automotive News Europe Congress, Audi, BMW, Hakan Samuelsson, luxury market, Mercedes-Benz, Teutonic Trinity, Volvo

Winkler: Smart Crossover Not Planned In The Near-Term

By Cameron Aubernon on June 11, 2015

2016 smart fortwo (47)

Those hoping for a Smart crossover/SUV to hit showrooms will be waiting for a while, as there are no near-term plans to expand beyond the city car market.

Posted in Crossovers, Europe, Industry, New Cars, News Blog, Overseas, People, Product Planning, SUVs
Tagged as 2015 Automotive News Europe Congress, Annette Winkler, crossovers, dual-clutch transmissions, ForFour, ForTwo, smart, SUVs, Twinamic

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