#2014FordFiesta

Back in June when Ford delivered a conventionally-powered 2014 Ford Fiesta to our driveway for a week-long visit, I realized that, “The subcompact buyer who wants to chase fast cars on twisty roads must move the Fiesta to the top of the list.”

With its direct and interactive steering, back-road handling chops, and surprising ride quality, the 1.6L-powered Fiesta was really rather entertaining despite its underhood shortcomings. The Fiesta easily proved why it’s used as the foundation for a genuine hot hatchback, the Fiesta ST.

Unfortunately, that which is found under the hood of the vast majority of Fiestas is a true disappointment. On paper, there’s 120 horsepower. In action, the 1.6L doesn’t want to rev. You’ll always want a lower gear, yet you’ll never find yourselves smack dab in the centre of a powerband. No subcompact should be forced to fight with such a grumpy mill.

For many Americans, the words “Ford Fiesta” dredges up memories of a claustrophobic rattle-trap competing with “Geo Metro” for the title of Worst American Small Car. Personally, the only time I ever wanted a fiesta was during a drunken weekend in Cabo, and it had more to do with tequila than cars. But that was four years ago and 214,000 Fiestas ago. Since then the Fiesta has proved that an American car company is capable of creating a desirable compact car. Is the party over, or is the car’s first refresh a sign that the party has just begun? Let’s find out.

Though there were some critics who mocked their first go round with marketing cars through social media, Ford is apparently happy enough with the results of the 2009 Fiesta Movement that they’re bringing back the Fiesta Movement to help launch the newly refreshed 2014 Fiesta. This time they’re making the campaign even more focused (no pun intended) on using online communities, calling it the Fiesta Movement: A Social Remix.