Capsule Comparison: BMW X1 S-Drive Vs Ford Fiesta ST

Much has been written about the narrowing performance and luxury gap between supercars and everyday pedestrian offerings. Even as supercars have introduced even wilder styling, interiors and technology the beige lemming wagon that fills your company’s management lot puts out 240 hp, sports bluetooth integration and can hit 60 in less than 8 seconds. But contained within the scale of Versa to Aventador, there exist smaller comparisons. Transpose that discussion onto one about buying a brand name versus value and you can have a thoughtful discussion about what exactly are you getting for your money.

On the surface, you might object to the idea of a Ford Fiesta and BMW X1. Certainly the X1 leans more to the SUV side of the scale, but if you put the preconceived notions of their respective mission aside, they aren’t that far apart.

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  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.
  • Inside Looking Out Why not buy Bronco and call it Defender? Who will notice?