By on December 30, 2012

The “family sedan” may not be very exciting, but without midsized sales auto makers would be in a pickle. Ponder this: the five best-selling midsized sedans in America accounted for 1.3 million of the 12.8 million vehicles sold in 2011. With numbers like that, it’s important to get your mass-market people mover right. This means competitive fuel economy, a low base price and swipe as much tech from your luxury brand as possible. Either that or just wear a Nissan badge on the front. Say what? The last generation Altima was the second best-selling car despite being long in the tooth and filled with Chrysler quality plastics. That made me ask an important question: Is the fifth-generation Altima any good, or is it selling well (now in third place thanks to the new Accord and Nissan’s model change over) just because it has a Nissan logo on the front?

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Recent Comments

  • DOHC 106: This is a great analogy. Well spoken.
  • DOHC 106: I agree 100%. Hondas are relatively good cars, but I think sometimes they feel because of their name it...
  • Pig_Iron: Thanks to a directive from our corporate masters, we’re no longer a democracy on Wednesday. :-/
  • DOHC 106: You are right. I had a 1998 Honda Civic and it was a total junk pile and i presently own a 2014 Mazda 5. It...
  • DOHC 106: I own a 2007 kia optima 2.4 automatic and I agree with everyone especially as it relates to quality. I have...

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