#2011

Just yesterday, I noted in my write-up on Mazda’s June sales performance that

with a Nagare-saddled Mazda5 replacement waiting in the wings, Mazda isn’t even well positioned to defend the segment it helped define in the US market, just as GM finally starts taking it seriously

Well, today Mazda announced to Automotive News [sub] that it would be targeting 30k annual sales of the Mazda5’s “Nagare-saddled” replacement. Last year’s 18,488 units was the second-best sales year on record for the 5, as sales fell from 2008’s all-time high of 22,021. In short, Mazda’s compact CUV has always been at least 8k units away from its new Mazda5 sales goal. On the other hand, Mazda never properly marketed the 5, and both GM and Ford are moving into the segment with the GMC Granite and Ford C-Max. Will Detroit’s move into this otherwise-ignored segment (currently contested by only the 5 and the Kia Rondo) bring buyers in, or force already-marginalized players like Mazda out? The fate of the 5 seems to hang on the answer to that one question.

My in-laws live in an Arkansas county that only received its first traffic light in the late 1990s. So it goes without saying that there’s no major airport nearby. Pay airfare for six then still need to rent a three-row vehicle and drive for a few hours? We simply drive the full 800 miles. Extend the route to include Nashville, Memphis, and Chicago, and could there be a better way to test the redesigned 2011 Toyota Sienna?

What is luxury? In the American car market, that question doesn’t have an easy answer. Driver-focused performers like BMW’s 3-series sell well here, but so do feature-loaded versions of mass market sedans, like the Lexus ES. Blinged-out baroque still has its adherents, but as the Napa Valley hotel where the Cadillac CTS Coupe was launched proves, a more subtle, sophisticated version of luxury is gaining popularity as well, differentiated by the use of recycled materials and environmentally-friendly technologies. So where in this fragmented and changing category does the CTS Coupe belong?

How does he stand now in your eyes, this captain,
the look and bulk of him, the inward poise?

Homer’s Odyssey, Book 11 lines 391-392

Polo players don’t drive German superminis, in the same way Dustin Hoffman never pulled over near a Hollywood studio in a Chevy Celebrity. So, who does drive a Polo? The same people who drive a Golf – only ten years younger, with a bank account ten grand shorter. And until last year, these people have been a little alienated from the VW customer circle – with a new Golf recently introduced and the older Polo getting a little long in the tooth.

Do you buy the base four-cylinder, or upgrade to a V6? For most car-purchasing decisions, this is an important question to think through. And usually the trade-offs are simple: you can pay more for more power and less efficiency with the V6, or save money and gas with the four-potter. And with fuel prices staying volatile, four-cylinder engines are becoming all the more popular: for example, Hyundai’s new Sonata has been engineered to be four-cylinder only. But according to Consumer Reports, the differences between the V6 and the four-cylinder option aren’t always as clear as you might expect.

In recent years Sweden’s car makers have staked out an uneasy position above the mainstream brands but below the premium European marques. With profits elusive, both were recently sold by their American owners. And both are about to introduce new sedans that they badly need to sell well. How does the pricing of the new 2011 Volvo S60 and 2010 Saab 9-5 compare? Has either been priced aggressively to pump up sales?

With the 2006-2010 Infiniti M, a highly competent luxury performance sedan was hidden beneath utterly forgettable sheetmetal. Before my father bought his 2008 Cadillac CTS I suggested that he also check out the M. One glance at the car’s exterior was all he needed to summarily reject it. Well, for 2011 Infiniti has totally redesigned the M to address this shortcoming. The question now: does the rest of the car measure up to the new come-hither exterior?

Taut. Trim. Modern. Sporty. Developed in Germany. Aimed at youthful enthusiasts. Stop me when it starts sounding like I’m describing a Buick.

Everybody knows a “Mr. Euro”. Hell, you may even be “Mr. Euro” to your friends. Mr. Euro is the guy who, for some reason, wants the cars he cannot have in the United States. He’s the guy who says he would drive a 520i “in a heartbeat” given the chance, the dude who thinks we’re missing out because the Renault Twingo stays on the froggy side of the pond, the fellow who desperately wants a Vauxhall Zafira for child-lugging purposes. I still fondly remember the conversation I had with a similar fellow, whom I shall call “Mr. JDM”, around 2004 or so:

“I would buy a Japanese Skyline sedan in a heartbeat, if only they would bring them here, and I’m not worried about the money.”

“Good news. They did. It’s called the Infiniti G35. Allow me to drive you to the dealership so you may make your cost-no-object dream a twenty-nine-thousand-dollar reality.” Alas, the grass is never so green when it’s cut into sod and shipped to our lawns, and perhaps that’s why so many Mr. Euros find themselves conspicuously absent from the lists of Saturn Astra or VW Rabbit owners. It’s also possible that the loudest voices on the Internet buy the fewest cars, which would also explain why the current Ford Focus has been such a roaring success despite the heretical nature of its US-only design and execution.