By on July 31, 2010

I was born in 1971 and started actively reading about cars in 1976, subscribing to Car and Driver and absorbing the work of men such as LJK Setright, Gordon Jennings, and Gordon Baxter. Those men were waiting for America to create a truly outstanding small car, one that could meet the Germans (and, later, the Japanese) on equal ground and beat them in a fair fight. More particularly, since General Motors was the acknowledged leader of the American automotive industry, they were waiting for GM to create the Great American Small Car.

Those men are gone now, as dead as Julius Caesar and not nearly as well-remembered. I am standing here, waiting in their stead, waiting patiently for the Great American Small Car, waiting for General Motors to fulfill the promise they’ve made to us for nearly fifty years now.

The 2011 Chevrolet Cruze is a good car, although at least part of its goodness comes from the fact that it isn’t really that small. It’s well-positioned against the Civic and Corolla. I believe that it beats both of those cars in significant, measurable ways. This is what it is: a good car, a bold car, a car for which no purchaser need make an excuse or feel any concern. This is what it might be: great. That’s for the buyer to decide. This is what it is not: American.

(Read More…)

Recent Comments

  • Matt Foley: They missed a great marketing opportunity to hire Christopher Cross. “Saaaaaailun takes me awayyyy...
  • FreedMike: Well, I guess that people who like towing shouldn’t buy an EV, then. Could this be the reason why...
  • FreedMike: “EVs are not sustainable on their own right now.” Wow, you said something that makes sense....
  • BSttac: EVs is the biggest bag of white lies sold by politicians that are getting rich off of it while the consumer...
  • FreedMike: Yes, that is how it works. Take any almost any new automotive technology, and it typically first appeared...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber