By on July 7, 2011

What is luxury?

Back in 1999, that was an easy question to answer in the U S of A. Three Letters: S U V . When I first started in the auction business these mastodons absolutely dominated the marketplace. You could go to the nearest Ford factory auction and quite literally pick out your colors, trim, and options. Want running boards, all wheel drive and a trip computer? Sure. Want it in Black with the all too common grey interior? Absolutely! Want to get it all in a model exactly like the Ford Explorer but call it something different for the hell of it? Well, why not!

The 1999 Mercury Mountaineer rang up at $30k loaded when new. 12 years, $4 gas, and 180k miles later, I bought it at a public sale for $1200. Should I… (Read More…)

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