#1998OpelOmega

The Cadillac Catera, a rebadged Opel Omega that was supposed to entice car shoppers about 50 years younger than the typical (non-Escalade) Cadillac buyer of the time, disappeared from the streets of North America without leaving much of a trace. Sufficient Cateras remain, however, to ensure that examples will show up in wrecking yards from time to time; in this series, we’ve seen this ’97, this ’98, and now today’s find.

By the mid-1990s, The General’s top thinkers had finally figured out that 90-year-olds don’t have many car-buying years left in them, which meant that Cadillac had to convince some sub-nonagenarians to buy their cars. Naturally, the focus of this effort would be more on marketing than on the vehicles themselves, but even Cadillac’s most PowerPoint-adept marketing wizards knew that they couldn’t slap Day-Glo orange “Brougham d’Elegance EXTRËËMË ËDITION” badges on the Eldorado ETC, hire Napalm Death as celebrity spokesmen, and expect hip/well-heeled 30-somethings to ditch their imports. No, a different kind of Cadillac would be needed. Hey, how about slapping some Cadillac emblems on the Opel Omega? Problem solved!