Today marks the ninth installment in our history of Imperial, as the calendar flips over to 1961. The second generation Imperial is not quite to the middle of its tenure on its own platform, the D-body. Virgil Exner imposed a wild new styling direction on Imperial for 1960 that was both outlandish visually, and heavy-handed in its execution. “More of that,” said Exner for ’61.
Today we conclude the Ford Capri’s story with its third and final generation. After the Mark I’s promising start as a simple and affordable sporty coupe, the Mark II went a bit too soft and comfortable and diverged into many different trims as Ford tried to appeal to a wider audience.
“We can fix it!” exclaimed Ford. Time for Capri Mark III.
We continue our series on the sporty European market Ford Capri today. Introduced in 1969 as a pony car to suit customers outside of North America, Capri proved an immediate success across Europe and found a more limited customer base in North America too. By the mid-Seventies, times had changed and it was time for a new Capri, the Mark II.
Across two generations and nearly two decades of production, the Ford Capri existed as the European market alternative to the very America-centric Mustang. Basic or more luxurious, thrifty or more powerful, Capri played an important role in its day: It brought a practical, fun driving experience within reach of the average European family consumer.
When George Romney— yes, father of Marlin-drivin’ Mitt— took over American Motors soon after its 1954 formation in a merger between Hudson and Nash, he set about shifting the company’s focus from “traditional” big cars locked in an annual styling arms race to a line of affordable compacts built on the success of the little Nash Rambler. By 1961, Nash and Hudson were long gone and every AMC car was a Rambler; the smallest Rambler that year was the American, and the cheapest American was the Deluxe two-door sedan. That’s what we’ve got for today’s Junkyard Find, spotted a few months back in a Denver yard.
Welcome to Rare Rides Icons, a spinoff of Rare Rides where we take a more in-depth look at those particularly interesting cars throughout history. Today’s large and luxurious Icon is the first time we present a Daimler in this series. The DS420 was the flagship of the brand; a car for heads of state. And in fact over 50 years after its introduction, it’s still in use as an official state limousine in several nations.
When I’m searching car graveyards for interesting examples of automotive history, discarded rear-wheel-drive Volvos from the Swedish Brick era (roughly 1967 through 1998) have been easy enough to find over the last decade. Yes, 140s, 200s, 700s, 900s— I’ve been able to document each type. Even the pre-brick Amazon isn’t so hard to find in the big American U– Wrench– It yards. But the Amazon’s ancestor, the PV444/544, that’s a rare Junkyard Find, even though Americans could buy the PV544 through 1966.
In the last installment of our Studebaker Avanti series, it seemed after four decades the Avanti was finally deceased. Stretched and pulled beyond recognition, the Avanti ended up as a Camaro and then a Mustang, and suddenly wrapped its Mexican production in 2006.
But there’s more!
In our last entry of the Studebaker Avanti series, things were at a low point. In the late Eighties, Avanti Motors Corporation was renamed AAC Inc., and the oft-edited Avanti coupe and convertible models were joined by a new luxury sedan. After the sedan failed to bring new customers to Youngstown-based AAC, operations shut down in 1991.
But after a few years, a familiar face returned to rescue Avanti.
We return with more Studebaker Avanti history today after the first three chapters brought us through the mid-Eighties and the first bankruptcy of the Avanti Motors Corporation. AMC built the Avanti as a standalone model since Studebaker ended its production in 1964.
We rejoin the action in a darkened room somewhere in South Bend, Indiana. A questionable new owner enters, stage left.
When we concluded last time it was the dawn of the Eighties, and that’s where we pick up today.
In Part I of the Avanti story (which received some great comments) we reviewed the coupe’s design and very short original production timeline at Studebaker. But the car was so unique and so modern that two enterprising Studebaker dealers knew they couldn’t let Avanti die after just two years.
Today we take a walk through the next couple of decades, as the Avanti strayed further and further from its true self, ravaged by the passage of time.
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- Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
- ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
- ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
- ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
- ToolGuy Nice torque figure.