#1940s

Today marks the ninth installment in our history of Imperial, as the calendar flips over to 1961. The second generation Imperial is not quite to the middle of its tenure on its own platform, the D-body. Virgil Exner imposed a wild new styling direction on Imperial for 1960 that was both outlandish visually, and heavy-handed in its execution. “More of that,” said Exner for ’61.

We continue our Rare Rides Icons series on Imperial today. Starting in 1957, Chrysler’s then-separate luxury arm spent more and more time on bold styling, and less on the hand-built quality for which the company’s first cars in 1955 and 1956 were known.

Today’s installment of the Imperial series is our seventh and coincides with the seventh generation Imperial. Officially it was the second-generation car under the new Imperial marque, an independent arm of Chrysler launched in 1955 to compete with the likes of Lincoln and Cadillac. The move to independence brought with it a resurgence of interest in the brand, as the Exner styled ’55 and ’56 Imperials stood out from the rest of Chrysler’s offerings visually, and in terms of quality and luxury. We pick up in 1957 when it was time for another new Imperial.

Our Rare Rides Icons series on the Chrysler Imperial picks up today at perhaps the most pivotal time in Imperial’s history. As the model’s fifth generation concluded in 1954, Chrysler was also concluding development of its big secret plans for Imperial: A new luxury brand of exclusivity and prestige.

Our history of the Imperial series continues today, as Part V coincides with the dawn of the Fifties. Imperial wasn’t in the best place after its long-lived fourth-generation model was parted by the cruel reality of World War II.

But Chrysler was determined to launch the Imperial of the Fifties in a big way, with more body style availability, the return of two wheelbases, and new technology.

After its successful introduction in the Twenties, an Airflow-shaped misstep in the Thirties, and a return to its earlier formula in the latter part of that decade, big changes were in order for the new Imperial of the 1940s.

Our series on Imperial continues today, after a strong start in the coachbuilt Twenties turned into a big aerodynamic flop in the Thirties with the Airflow Imperial. The error in judgment was immediately apparent; the Imperial with groundbreaking styling lasted only three model years.

Chrysler was determined to start Imperial over, and in its third generation returned to a much more conservative large luxury car template.

Rare Rides Icons continues the history of Imperial today, after Part I left us neatly at what would become an unfortunate aerodynamic turning point. Ready for some Airflow?

Recently Rare Rides featured a very clean example of the DKW Schnellaster van from 1956. The front-drive and transverse-engine layout of the Schnellaster previewed in the Forties the basic format of the family minivan that would arrive over three decades later.

Among the standard Schnellasters produced, there was an even rarer variant: An electric version, as DKW experimented with the possibilities of early EV tech.

Rare Rides has featured a DKW vehicle only once previously, in a little Brazilian-made version of the mass-market 3=6 wagon. Today’s DKW van also occasionally wore 3=6 badging, but was known as a Schnellaster or F89 L.

Rare Rides has featured a classic Jeep previously, with the Kaiser-Jeep-produced Jeepster Commando. While that model was eventually succeeded by the Jeep Cherokee, today’s Rare Ride was predecessor to the Wagoneer.

Let’s learn about a seven-seat SUV from 1948: the Willys Overland Station Wagon.

Today we take a look at a stylish grey Alfa Romeo that is the only example of its type. With coachwork from one of the greatest names in the business, it’s Fifties artwork that moves.

In Part I of this two-part edition of Rare Rides, we learned about historic manufacturer Talbot and the ups and downs the performance and luxury car brand experienced due to outside forces. Today we take a closer look at the car which generated this story — a very rare T26 Grand Sport coupe.

Talbot’s history was a difficult one, fraught with adversity. Yet during the company’s earlier iterations it produced beautiful, luxurious cars like today’s Rare Ride. It’s a T26 Grand Sport coupe, from 1954.

I was born in Minnesota, my wife is from Wisconsin, and I have a job that ships me to the Upper Midwest several times per year. For all these reasons, I find myself in Door County every summer, eating cheese curds, drinking Spotted Cow, and going to vintage tractor shows. Last year, on my way to becoming a card-carrying Bitters Club member on Washington Island, I spotted these old General Motors survivors sitting in a field.