If you have a pulse and a willful ignorance of the local speed limit, you’re probably not interested in the Chevrolet Spark. If you’re a media-savvy hipster who’s on Facebook sixteen hours a day, you’re probably not interested in the Spark, either. If you’re a techno-geek or an eco-geek, you’re probably still not interested in the Chevrolet Spark.

If you need something to get you from point Alpha to point Beta and aren’t willing to pay too much, you might be interested in the Spark. But only after all the alternatives have been removed from your short-list as being too sensible. And even then, a lobotomy might be required to help you make up your mind.

That’s a shame, because the Spark isn’t really that bad.

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Polo players don’t drive German superminis, in the same way Dustin Hoffman never pulled over near a Hollywood studio in a Chevy Celebrity. So, who does drive a Polo? The same people who drive a Golf – only ten years younger, with a bank account ten grand shorter. And until last year, these people have been a little alienated from the VW customer circle – with a new Golf recently introduced and the older Polo getting a little long in the tooth.
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