Rare Rides: The 2003 Ford Thunderbird That's Pink and 007 Approved

Today’s Rare Ride was a part of a very limited run of Thunderbirds that coincided with the release of the last Pierce Brosnan era Bond film, Die Another Day.

It’s a car so special it’s probably almost priceless, and should be stored in a heated garage next to a Plymouth Prowler and/or Chevy SSR.

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Marketing… or Messaging? Tabloid Says Bond's Going Green in Next Film

British tabloid The Sun reported this week that the next James Bond movie will feature an all-electric Aston Martin Rapide E as 007’s featured ride in an effort to give the government-sanctioned killer a greener persona. While Bond films have featured countless vehicles, Astons are typically reserved for series’ titular hero — though he has driven a weird amount of Fords throughout the years.

Developed with loads of help from Williams Advanced Engineering, the Rapide E will be James’ first electric vehicle (watercraft and moon buggy excluded) and was an intentional decision on the part of the film’s director, Cary Joji Fukunaga, to update the character. “The decision was spearheaded by the film’s new director, who’s a total tree-hugger,” claimed The Sun’s unnamed source. “He is working directly with Aston Martin to get one of their electric cars ready for its big close-up.”

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  • W Conrad I'd gladly get an EV, but I can't even afford anything close to a new car right now. No doubt if EV's get more affordable more people will be buying them. It is a shame so many are stuck in their old ways with ICE vehicles. I realize EV's still have some use cases that don't work, but for many people they would work just fine with a slightly altered mindset.
  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
  • Kwik_Shift_Pro4X Nice look, but too short.
  • EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.