Opel Watch: RHJ To Do the Whacking?

Bertel Schmitt
by Bertel Schmitt

A few weeks ago, we cited Canada’s Globe and Mail, which wrote with great insight: “It’s entirely possible the Magna bid is in serious trouble. Indeed, the obstacles-political, economic, financial and industrial-are formidable and the negotiations are just starting . . . . Let’s just say that Magna’s bid for Opel is shaping up to be the most complicated auto deal of the year.”

That was quite an understatement.

For a while, the Magna deal sounded as good as done, except for a long list of unresolved issues, each explosive enough to blow the most solid deal. Then, new bidders were invited back. China’s BAIC made an attractive offer. The EU had a word to say. The Opel topic split the ruling coalition in Berlin that is engaged in bitter electioneering. In the meantime, GM, emboldened by its wash-and-rinse exit from bankruptcy, is getting more assertive and greedy.

Reuters now reports that “managers at GM may be hoping the U.S. Treasury—its largest shareholder—would back plans to sell a stake to RHJ, instead of to Magna.”

Moribund RHJ (their annual loss doubled last year to €1B), for long thought to be out of the game, handed in a new proposal. RHJ is reported to require €3.8B in (German) state aid as part of a deal for a majority stake in Opel, against an expected request of €4.5B from Magna. China‘s BAIC has asked for only €2.64B in aid.

The possible plan: The Belgian-based group could do the dirty work, find excuses to close surplus assembly plants and fire the workers, collect money from any government that wants to keep plants open. Then, RHJ will sell back its stake in Opel to GM. The reinvented company “wouldn’t have to get its hands dirty with measures it would have found politically difficult or impossible to implement itself,” as Reuters puts it.

The German unions share the same queasy feelings: “The suspicion is that RHJ as a financial investor would act the interest in GM and quickly flip it back to them,” said Armin Schild, a union leader who sits on Opel’s board.

GM may be emboldened, but they also may misread the political cues from Germany. The German government holds the majority of Opel in trust, in exchange for €1.5B bridge financing. Their biggest fear is that any state aid will flow back to Detroit. The pre-election political climate in Germany has turned anti-bailout.

On a national level, politicians from both sides go slow. The elections will most likely be decided by retired people who worry more about their pensions than about keeping factories open. The haggling between bidders gives Berlin time to do nothing. All other carmakers in Europe and their governments wouldn’t shed tears over Opel’s departure.

Worldwide production capacity is currently estimated at 90 million units per year. Only approximately 50 million units are currently sold. As much as governments may prop up their national auto industries for political reasons, ugly reality calls for closing down plants.

Only two months until the national elections in Germany. When they are over, and no deal is closed, Opel will be closed also.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 6 comments
  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
Next