Nipponese Stimulus

Bertel Schmitt
by Bertel Schmitt

Faced with ever dropping car sales and an aging population, Japan is turning up the money tap to solve both. According to Reuters, Japan is considering introducing subsidies of up to $3K for the purchases of gasoline/electricity hybrids and other low emission vehicles. If the opposition party has their say, certain demographically desirable emissions will be subsidized too.


For those who don’t have a car, or lack the mandatory parking spot you need to have before you may own a car in cities like Tokyo, there may even be washer-dryer money: Energy-saving home appliances could also be part of the stimulus plan.

Subsidies under consideration would cover electric and hybrid vehicles as well as regular gasoline- or diesel-engine cars that meet certain emission standards.

Buyers of mini vehicles that fall under these categories would receive $1K. The amount would be doubled for the purchase of a larger qualifying automobile. And for the few people who own a car 13 years or older (which would count as either a disgrace or a collector’s item in Japan) there would be another $1K if they scrap it and buy a new qualifying vehicle.

The main opposition Democratic Party of Japan will unveil their own stimulus package next week, says the Nikkei [sub]. It includes—no surprise—subsidies for the purchase of environmentally-friendly cars. It also would give incentives to make sorely needed babies. According to the opposition plan, each child of junior high school age or younger would be entitled to a monthly ”child allowance” of $260.

Compared to the German Abwrackprämie (try to pronounce that if you are Japanese—a test performed by my Japanese wife produced hilarious results), the Nipponese measures sound a little meek.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 97escort 97escort on Apr 05, 2009

    So the Japanese have their own "bailout". That is what should have been done in the U.S.: give cash to those who buy a domestically made vehicle. Henderson planning for bankruptcy: http://www.politico.com/news/stories/0409/20904.html?xid=rss-page

  • HerrKaLeun HerrKaLeun on Apr 05, 2009

    Robert Schwartz: Hilarious! I suppose the Toyota Avalon qualifies as well... Especially when you are 80 years old and only have 2 years left you don't want to waste all your time in Buick shops repairing that goddamn thing. and with the skinny roads in Japan having the big GM-variation in the steering wheel would not work well. Ironically they double the rate for buyers of larger vehicles. I think if we waste taxpayer's money, then at least on more environmentally friendly vehicles, not on larger ones.

  • Flashpoint Flashpoint on Apr 05, 2009

    oooooooooooooooooooooh? But I thought only AMerica made cars no one wanted to buy :rolls eyes:

  • Stingray Stingray on Apr 06, 2009
    And for the few people who own a car 13 years or older (which would count as either a disgrace or a collector’s item in Japan) there would be another $1K if they scrap it and buy a new qualifying vehicle Don't get much the disgrace part... I've read that EVERYTHING has to be functioning when the revision is made... but to me further explanation is needed. Thanks :)
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