New Buick Tagline: "Take a Look at Me Now"

by Robert Farago

Published: June 14th, 2009

The New York Times reports that Buick is using your hard-earned taxes to try to get you to drive beautiful. The new campaign (also at buick.com) asks you to rethink the damaged brand because “[e]verything you thought about Buick just went boom.” Question: how long before Buick goes “poof”? Anyway, what do you make of the new tagline “Take a look at me now”? According Leo Burnett’s general director for advertising and promotion, Buick’s motto is completely unrelated to the Phil Collins song. Yeah, sure. I believe that. But speaking of guilt by association, did anyone at Buick or Leo Burnett actually listen to the song? Sample: “Ooh take a look at me now, well there’s just an empty space. And you coming back to me is against the odds and that’s what I’ve got to face.” Roger that. Just for fun, full lyrics after the jump.

How can I just let you walk away, just let you leave without a trace

When I stand here taking every breath with you, ooh

You’re the only one who really knew me at all

How can you just walk away from me,

when all I can do is watch you leave

Cos we’ve shared the laughter and the pain and even shared the tears

You’re the only one who really knew me at all

So take a look at me now, oh there’s just an empty space

And there’s nothing left here to remind me,

just the memory of your face

Ooh take a look at me now, well there’s just an empty space

And you coming back to me is against the odds and that’s what I’ve got to face

I wish I could just make you turn around,

turn around and see me cry

There’s so much I need to say to you,

so many reasons why

You’re the only one who really knew me at all

So take a look at me now, well there’s just an empty space

And there’s nothing left here to remind me, just the memory of your face

Now take a look at me now, cos there’s just an empty space

But to wait for you, is all I can do and that’s what I’ve got to face

Take a good look at me now, cos I’ll still be standing here

And you coming back to me is against all odds

It’s the chance I’ve gotta take

Robert Farago

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2 of 54 comments

Njoneer on Jun 15, 2009

That reminds me of the unfortunate song selection in the Mitsu Gallant commercial a couple years ago: Do You Realize by The Flaming Lips. "Do you realize? ...everyone you know, someday, will die."

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Commando1 on Jun 15, 2009
"...and the mediocre newcomer with the dumb name, bloated Lexus rip off styling, a trunk that would be embarresed by some compact cars at only 13.3 cu. ft. a base engine with no torque, wrong wheel drive on base and top trim CXS trim lines, lack of interior color choices and that odd looking center stack in the dash." LMFAO Seriously, tell us how you really feel.

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