Forum - The Truth About Cars

Forum - The Truth About Cars (https://www.thetruthaboutcars.com/forum/)
-   New / Future Product and Industry Discussion (https://www.thetruthaboutcars.com/forum/3-new-future-product-industry-discussion/)
-   -   The Forbidden Fruit Thread: New Car Edition (https://www.thetruthaboutcars.com/forum/3-new-future-product-industry-discussion/33-forbidden-fruit-thread-new-car-edition.html)

Derek Kreindler 01-22-2014 09:19 AM

Here's a great example of a car that we will never get due to a weak market and the fact that it would cost an obscene amount of money in North America: The VW Polo R. AWD, with a 250 horsepower 2.0T engine and a Fiesta-sized package. Sign me up.

Sam P 01-22-2014 09:59 AM

Autocar's preview drive estimated the price to be 21k GBP. For the record, a new Golf GTI in the UK goes for 26,125 GBP and a Golf R goes for 29,900 GBP.

The price of the car isn't so much of an issue as the fact that the market segment for the Polo R would probably be really limited. Too bad really.*

Derek Kreindler 01-22-2014 02:23 PM

Sam P said Autocar's preview drive estimated the price to be 21k GBP. For the record, a new Golf GTI in the UK goes for 26,125 GBP and a Golf R goes for 29,900 GBP. The price of the car isn't so much of an issue as the fact that the market segment for the Polo R would probably be really limited. Too bad really.* It would still be too much for a subcompact hot hatch in North America, I'm afraid :(

badcoffee 02-05-2014 03:15 PM

I'd love to see the Ford Ranger on sale here. Instead of branding it as a Ranger, badge it as an Explorer Sport Trac to justify the pricing, stuff it with high margin option packages, and move a few units to the weekend warrior crowd. Discuss?

SexCpotatoes 02-11-2014 08:59 AM

NO effin way @badcoffee, you can't do anything that would ever give F150 shoppers any alternative. You don't poke the profit-bear.

Lie2me 02-12-2014 05:15 PM

SexCpotatoes said NO effin way @badcoffee, you can't do anything that would ever give F150 shoppers any alternative. You don't poke the profit-bear. But GM is giving them an alternative with the Colorado/Sierra. Wouldn't you think that Ford would want to keep it's smaller truck buyer in house by offering it's own alternative?

fredtal 02-13-2014 09:10 AM

I'd like to see more station wagons, or at least trunks that allow me fit bulkier stuff in.* I don't really want to drive a high center of gravity, gas suckcing SUV when really a nice station wagon would do me fine.* Maybe a decent hatchback?*

SexCpotatoes 02-14-2014 01:40 AM

Lie2me said But GM is giving them an alternative with the Colorado/Sierra. Wouldn't you think that Ford would want to keep it's smaller truck buyer in house by offering it's own alternative? Far wonkier accountants than you or I have done the math and decided that anyone who was going to spend their money with Ford should move-on-up to the F150. Pickup truck buyers are notoriously brand reliable, and while the tooling on the Ranger was probably paid off shortly after the Panther Platform, you're still looking at a compact truck that has to contend with safety concerns from YOUR full sized truck in a collision. All the major full size trucks are sold at a profit, even the stripper, single-cab, grey plastic poverty-grilled Silverado. The upmarket trucks are sold at obscene profits. There's a price/profit curve on everything. Say you start a clothing company selling T-shirts with Tommy Hilldinger brand name, you could charge $10/shirt and sell 1000 shirts and make $10k. OR you could price the shirts at $100, sell 200, and make $20k, then feel free to clearance out or destroy the remaining 800 shirts. The continued profit on the Ranger models in the US wasn't enough compared to the potential profit from some/most/but not all Ranger customers moving up to the F150. Ford probably said, screw the defectors, they'll be back, even if they're pushed into the used F150 market due to price. Plus there wasn't enough take on the 2.3L Manual Ranger to help hit the nut on Fuel Economy numbers!

SexCpotatoes 02-14-2014 01:43 AM

sorry for the double post, dunno how that happened, can delete this one

Lie2me 02-14-2014 03:04 AM

@ SexCpotatoes, I see your point, but what do the bean counters at GM see differently that makes a smaller truck viable for them and not Ford.


All times are GMT -4. The time now is 06:00 PM.

Powered by vBulletin® Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.
Search Engine Optimization by vBSEO 3.6.1

Garage Plus vBulletin Plugins by Drive Thru Online, Inc.

vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2022 DragonByte Technologies Ltd.