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Old 02-20-2016, 01:16 AM   #1 (permalink)
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Join Date: Oct 2015
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Default Ram to take advantage of Aussie truck boom

This was taken from bestsellingcarsblog. You guys in the comments section seem obsessed with pickup trucks so I thought I would share:


Ram wants to take advantage of the pickup buying frenzy currently occurring in Australia.

Rare event in any mature market such as Australia, we have a newcomer in the brands ranking this month: Ram. The brand has started exporting its larger-than-life American pickup here via American Special Vehicles (ASV), a joint-venture between the Walkinshaw Automotive Group and distributor Ateco Automotive, the local importer of Maserati, Lotus, LDV and Foton. ASV has full-volume import approval, meaning it can import as many Ram trucks as it wants. Pricing starts at AU$139.500 plus on-road costs for the ‘entry’ and greater-volume Ram 2500 and climbs to $146.500 for the Ram 3500 that requires a truck licence to be operated. This is more than double a Ford Ranger Wildtrak but very competitive with rival converted American trucks, such as the Ford F-250 and Toyota Tundra sold here in RHD guise by Queensland’s Performax International.

The Ram pickups are the first locally-converted US pickup to pass Australian crash tests.

The Ram 2500 and 3500 imported then converted to RHD in Australia are fully compliant with Australian Design Rules, they have been designed to exactly match the ex-factory LHD versions in every aspect and are the first locally-converted US pick ups to be crash tested in Australia. The deal sees the importation of Ram Trucks vehicles direct from their Mexican factory in Saltillo to Walkinshaw, known also as a Holden tuner. The initial Ram dealer network counts 20 locations, planned to expand to more than 30 sites as demand increases. And the demand is here: if Ram makes a discreet appearance in the ranking for now with 23 sales in January, there is already a three-month waiting list for them in Australia. Ford itself sold the F-250 here about a decade ago, with some success
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