Fisker: Leonardo DiCaprio's Prius Was the Inspiration to Start Company

Paul Niedermeyer
by Paul Niedermeyer

Never underestimate the impact of your choice of car, especially if you’re Leonardo DiCaprio, who I’m sure doesn’t. The high-profile early Prius adopter can now take credit for inspiring the creation of Fisker Motors. That comes straight from Henrik Fisker’s mouth. The former designer of gas-guzzling Aston Martins and BMWs told the Reuters Auto Summit this past week that he’s ready to be a star in the green revolution, thanks to the star in the Prius.In Fisker’s own words:

Being a car enthusiast and loving cars, to be quite honest, I could not imagine a life without a beautiful, fast sports car. I needed to do something to make sure that I could drive one of those nice cars, my children could drive one of those beautiful, fast cars.

A couple of years ago it started, by people who were maybe a little ahead of their time. You saw some movie stars like Leonardo DiCaprio buying a Prius.

He could have bought any car in the world, and I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls Royce and he’s buying a Prius, you know something is changing dramatically.

[Reuters]

Paul Niedermeyer
Paul Niedermeyer

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  • Daanii2 Daanii2 on Nov 07, 2009

    The Fisker Karma looks nice. And that's what Henrik Fisker is good at -- designing cars. But Fisker Motors have contracted with Quantum Technologies for their drive train. Quantum is a public company, so you can look at their financials. They are scary. The company looks like a dotcom. I don't think we are going to see Fisker Karmas on the road any time soon, if at all. Not unless someone else does the drivetrain.

  • Don1967 Don1967 on Nov 08, 2009
    I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls Royce and he’s buying a Prius, you know something is changing dramatically. Now there's a brilliant reason for starting a new company. Hopefully Fisker also had the foresight to hire the Olsen twins as CEO and CFO.
  • GS650G GS650G on Nov 08, 2009

    Yeah, I take cues in life from movie stars. People who make a living pretending to be someone else. Not.

  • Bocatrip Bocatrip on Nov 08, 2009

    Let's not forget to give credit to Larry David from Curb your Enthusiasm.

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