Dodge Marketing Explained. Sort Of.

by Edward Niedermeyer

Published: November 4th, 2009

This is the interior of the Dodge Caliber that’s currently on sale in the US market. Not particularly attractive, is it?

Dodge’s plan is to introduce a number of interior trim levels to widen the appeal of its products to a number of “lifestyle segments.” Or, to water down whatever brand attributes Dodge actually has left.

The “thrill seeker” trim level (above) will exemplify the brash, sporty element of the Dodge brand. It is seen as an entry-level for customers who aspire to an SRT vehicle.

The “uptown luxury” trim level (above) is apparently intended as a way to cannibalize Chrysler.

Edward Niedermeyer

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2 of 38 comments

Carve on Nov 05, 2009

"OK, so Chrysler brought this car out with a lousy interior, and it cost them sales. How is redesigning it “really dumb”? Seems to me the really dumb move would be to NOT improve the interior" Well, that's just it: they didn't actually improve anything, and now they're saying LOOK AT US LOOK AT US SEE HOW MUCH GOODER IT IS! They needed a substantitive change. This isn't it. It might be just SLIGHTLY better than nothing, but not by much, & it looks like a bunch of afterthought bandaids, so it may actually be equal or even worse to some eyes. Combined with the ridiculous names people won't want to associate themselves with and they'll be lucky to break even.

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Thebeastofrock on Nov 05, 2009

How do any of these people have jobs? How???

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