Chrysler Drops 8% In March

by Paul Niedermeyer

Published: April 1st, 2010

Chrysler managed to buck the up market very successfully in March. And it’s missing its stated and essential sales targets. With 92k units sold in March, Marchionnes’ 1.1 million goal for 2010 is slipping further from reach by the month. The lowlights: HD Ram trucks are up 20%! Jeep eked out a 3% rise. Challenger is up 50%. And the Sebring is crawling back from the abyss with a 69% spike. Minivans are split: T&C up 30%; Caravan down 32%. The all-important Ram pickups are still sagging, down 8% in March, and -18% YTD. The full ugly details after the jump:

Paul Niedermeyer

More by Paul Niedermeyer

Comments

Join the conversation

2 of 21 comments

Lorenzo on Apr 01, 2010

Gover, we're in the big Spring sales period. For Chrysler to get 1.1 million units, it has to sell more now (about 20% more) to make up for the dead sales months that include Christmas, Thanksgiving, Columbus Day and Talk Like a Pirate Day.

Like Reply
Jimboy on Apr 02, 2010

"Talk like a Pirate Day"! How come we don't get that in Canada?

Like Reply

Recent Comments

Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
ChristianWimmer The body kit modifications ruined it for me.
ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.