MSRPs aren’t meaningless.

Okay, sometimes they’re meaningless. The manufacturer’s suggested retail price — dealer may sell for less, or more — is just one element of a new vehicle acquisition’s true cost. For most vehicles, the MSRP is just the starting point for negotiations, which won’t truly begin until you have a clear idea of the automaker’s incentive load. Employee pricing. Anniversary bonus. Labor Day credits. Red tag deals. Summer clear out. Memorial Day rebates. July 4th blowouts.

Then there’s the interest rate equation, which will change based on credit, term, and numerous other factors. Next, apply unappetizing dealer fees. And now, if you’re considering leasing, throw another whole set of numbers into this kettle of fish.

Out comes a lease payment for the $73,595 2017 Alfa Romeo Giulia Quadrifoglio that’s nearly double the cost of a BMW M3; a lease payment 77-percent higher than on the Cadillac CTS-V, even though the CTS-V’s MSRP is 17-percent higher.

We urge you: please do not lease an Alfa Romeo Giulia Quadrifoglio until terms change.

Critics love the Alfa Romeo Giulia.

And they hate it.

American luxury car buyers, however, are increasingly interested. The Alfa Romeo Giulia lineup has been available since the tail end of 2016. And every month, right through the spring and into the summer, stories of breakdowns and limp-home modes and on-track failures had no apparent impact on increased demand.

July 2017 was the Alfa Romeo Giulia’s best month on the U.S. market to date.

There’s a series of curves on my route home that can be an absolute joy when traffic is minimal. Beyond a left-hand kink over a slight rise, the road drops away at least fifty feet in a sweeping right curve and flicks back left at the bottom of the hill to cross a river. It’s not much – maybe a quarter of a mile – but for a few moments, I forget the last nine hours spent driving a desk.

While my usual vehicle for this road is my trusty minivan, a proper driver’s car makes the route much more rewarding. Beyond making me disregard the stress of a day at the office, a good drive can make me briefly ignore the various quirks and idiosyncrasies of the car beneath me.

Quirks and idiosyncrasies — in roughly equal measure with solid driving dynamics — have been the hallmarks of virtually every Alfa Romeo since at least the Truman administration, meaning the 2017 Alfa Romeo Giulia Ti has plenty of heritage to live up to. Now that Chrysler is once again part of the Alfa Romeo parentage, will the Imported From Detroit vibe reflect in this imported sports sedan? Or will the Giulia remain, for better or worse, a proper Italian?

We can’t call it The Big Mo. Medium Mo might also be too strong a term.

But Fiat Chrysler Automobiles’ Alfa Romeo division is beginning to pick up a measure of Giulia sales momentum in the United States. And with the launch of the Alfa Romeo Stelvio, Alfa’s first utility vehicle, occurring now, we should expect to see major improvements in the third and fourth-quarter of 2017.

But this big medium modest momentum comes as high-profile Alfa Romeo Giulias, the Giulias that land in the hands of the people who tell the world about the Giulia, fail with shocking regularity.

The latest failure? Last night, in the hands of a Jalopnik crew that lived to tell the tale.

With contributions by Sebastien Bell and Sam McEachern

Mechanics have made their last-minute checks, drivers circulate sur la piste managing tire and brake temperatures, engineers confirm strategies; cars stage on the starting grid, the dissonant cacophony of twenty 1.6-liter V6 hybrid Formula 1 engines spooling reverberates through the grandstands as five red lights illuminate sequentially…

Hosted on Montreal’s Île Notre-Dame since 1978, the Grand Prix Du Canada has always been a special place for the Formula 1 paddock. For decades, drivers have loved the city’s vibrating atmosphere and unbridled passion for the sport, but what they really love is the circuit’s proximity to a devilish downtown core drowning in alcohol and impeccably dressed women.

Why do you think we like it?

The Alfa Romeo brand is an odd duck, and not just because of its “exotic” status or its on-again, off-again history in the United States. Italian car fans love it. Design enthusiasts drool over it. Performance enthusiasts and sports sedan traditionalists pine for a finely balanced, twin-turbocharged Giulia Quadrifoglio. Concerned friends warn them that other, perhaps safer options exist. Money lenders with soft hearts try to raise concerns about reliability.

Love it or fear it, Fiat Chrysler Automobiles has high hopes for the Alfa brand in the U.S. but, unlike FCA boss Sergio Marchionne, top American brass are hesitant to put a number to their hopes. For now, Alfa remains a brand without numerical expectations. And that’s the reason you won’t find incentives heaped on Alfa models in the near future.

Alfa Romeo’s long-awaited Giulia sports sedan is finally trickling down to U.S. buyers in larger numbers and a performance-oriented Stelvio SUV should arrive this summer. You’d think cautious optimism for the re-introduced brand would be the order of the day. Instead, there’s massive optimism coming from Fiat Chrysler Automobiles CEO Stergio Marchionne and nothing but caution from industry analysts.

There’s also plenty of disagreement on how well the two vehicles will sell, and reality is leaning increasingly towards the analysts.

What will Alfa Romeo’s next vehicle be? According to Autocar, Fiat Chrysler Automobiles, Alfa Romeo, and Alfa boss Reid Bigland have not yet made a decision about what the segment in which the next Alfa Romeo will compete.

The Mito and Giulietta will remain in Alfa Romeo’s lineup indefinitely despite their limited appeal. Timing for their replacements, which Alfa says must have global appeal, is unknown.

Alfa Romeo’s next vehicle, therefore, will likely be an SUV, Bigland told Autocar.

But bigger than the Stelvio? Or smaller?

TBD.

Jalopnik published its review of the 2017 Alfa Romeo Giulia Quadrifoglio (man, Quadrifoglio takes forever to type) and the world discovered that Jalopnik’s Giulia did not require a tow truck.

That sounds terribly sarcastic, but we wouldn’t be compelled to point out the relative reliability of Jalopnik’s Giulia Quadrifoglio (my goodness, Quadrifoglio takes forever to type) if Giulias hadn’t failed so miserably at other prominent publications in the recent past.

Jalopnik’s 2017 Alfa Romeo Giulia Quadrifoglio didn’t struggle with remote starts, spend time getting fixed at a dealer, stall while parking, or die in traffic. Bless its thumping Italian heart. But Jalopnik’s Giulia Quadrifoglio was far from perfect. Editor-in-chief Patrick George says he doesn’t care: “I am willing to do what the Alfisti have done for decades and chalk up most of its flaws to that thing that is so elusive in modern cars: character.”

But George told me yesterday, “It’s not weirdo enthusiasts like me that Alfa Romeo has to convince. It’s normal folks who might otherwise buy a BMW or a Lexus.”

“And they’re not going to put up with these issues.”

In the latest episode of Consumer Reports’ Talking Cars YouTube show, hosts Jon Linkov, Gabe Shenhar, and Mike Monticello discussed the persistence with which their bought-and-paid for 2017 Alfa Romeo Giulia Ti has visited the dealer.

Only recently purchased by Consumer Reports’ undercover team, the new Alfa Romeo Giulia has hardly been able to undergo Consumer Reports’ testing.

“It’s a sexy car,” Shenhar says in introducing the new Alfa. “It has a really storied brand name. As compelling as it might look,” Shenhar says, introducing the new Alfa,”I don’t know if I’m ready to send anyone to buy this car.”

“It’s been back to the dealer about three times since we bought it.”

Although there are plans in the works, we have not yet tested the new 2017 Alfa Romeo Giulia. Not in base, Ti, or Quadrifoglio guise.

But in a four-car comparison test recently conducted by Car And Driver, the Alfa Romeo Quadrifoglio finished on top, besting the 2017 Mercedes-AMG C63 S (yes, it’s a Mercedes-AMG, apparently not a Mercedes-Benz), the Competition-packed 2017 BMW M3, and the 2017 Cadillac ATS-V.

Of course, Car And Driver doesn’t issue the final verdict. Even TTAC doesn’t issue the final verdict. TTAC’s B&B doesn’t have the last say, either. You, oh sports sedan buyer who wouldn’t look twice at a Lexus NX300h, possess the money that will determine whether the 2017 Alfa Romeo Giulia Quadrifoglio is the best sports sedan on sale today.

Nevertheless, let’s take Car And Driver’s word for it, if only for a moment. Let’s believe that the 2017 Alfa Romeo Giulia Quadrifoglio is the best sports sedan in America right now.

Is being the best good enough for the Alfa Romeo Giulia Quadrifoglio to earn your money? Because, as you’d expect, the Giulia that won Car And Driver’s comparison test broke down.

There’s been no shortage of digital ink spilled over the impending return of Alfa Romeo to North American shores, with declarations of a grand return being touted all the way back in 2000 when the company entered into a partnership with General Motors. Yes, General Motors.

Now, of course, we know Alfa’s part in Sergio’s grand plan for the House of FCA. Since the introduction of the sinewy Giulia, the hot and unpronounceable Quadrifoglio has gotten all the press. How does a base Giulia stack up at $37,995?

At least 20 Fiat and Alfa Romeo dealers in California have filed protests against Fiat Chrysler Automobiles after the manufacturer altered franchise agreements last December. Dealers objected to the changes, claiming it placed the struggling brands at a further disadvantage.

While the grievances vary between dealers, the protests revolve around a few key issues. FCA’s obligation to provide vehicles to the franchisees, the legal standard dealers must meet to sell those units, alterations to the definition of parts or accessories and how that might enable third-party distributors, and the constantly changing language surrounding dealer responsibilities were all common themes among the filed complaints.

Alfa Romeo has bragged that it will have nine new cars on the market by 2021 ever since brand boss and arm-day workout expert Reid Bigland announced a plan to “ absolutely to go toe to toe with the Germans.”

A big part of that plan included a Giulia Sport Wagon to compete with the Deutsche estate cars. Apparently, this was a big fat lie and Bigland should meet me in the parking lot after school because Alfredo Altavilla, Fiat Chrysler’s CEO for Europe, Africa and Middle East, now says the model is off the table.

“We have decided not to make a Giulia Sport Wagon,” Altavilla explained to journalists in Europe. “Do we really need it if the SUV Stelvio handles so well? Probably not. With our fine tuning, Stelvio can interest all those people who might have been interested [in the wagon].”

Sick of seeing Alfa Romeo Giulias everywhere you go? Fiat Chrysler Automobiles would love that to be the case, but the model is only just ramping up in the U.S. after its December introduction. January saw a whopping 70 sales, beating December’s 29 by a mile.

Positioned as a rear-drive alternative to BMW’s 3 and 4 Series, as well as other German competitors, the long-to-arrive Giulia’s American success is far from guaranteed, though its broad price range leaves plenty of room for new customers enticed by its Italian flair.

Alfa’s plan to cement its U.S. return includes launching nine new models over the next five years. According to one report, the next model coming down the pipe is a no-brainer.

FCA and Ferrari boss Sergio Marchionne said that he would love to see Alfa Romeo returning to the Formula 1 Championship with its own team, provided that they are never, ever as good as Scuderia Ferrari. Instead of being a genuine F1 contender, he imagines Alfa as the junior varsity team designed to condition future talent for its big-league brother.

“Alfa Romeo in F1 could become a fine breeding ground for young Italian drivers,” Marchionne said after announcing GP2’s Antonio Giovinazzi as Ferrari’s new third driver at the company’s annual Christmas media event. “For that very reason we are thinking about bringing it back, as our competitor, to racing, to Formula One. It’s important for Alfa to return.”

Alfa Romeo claimed the Giulia would start under $40,000, and the automaker has kept its promise.

It may be time to start getting cautiously optimistic about Alfa’s comeback, especially considering what the sedan offers for the money and where this price point places it in the market.

Though it may seem hard to believe, we’re only a month away from celebrating the 50th anniversary of the start of the Wedge Era in automotive designs.

To those of us who still think of the Countach as a sharp enough design to be considered cutting edge, this is a sad reality. Yet the prototype of what would become the 1980s poster child was first shown in a hard-to-conceptualize 1971.

The influence of the angle extended far beyond the Countach in the 1980s. It also started before the scissored doors opened on the stand in Geneva in 1971 and was seen in many more marques than just those wearing the Raging Bull. Even more impressive than its age is the reach of these designs, some of which are still being refined today. So, let’s take a look at some of the interesting and influential doorstop shapes and where they later found a home.

As the season for giving approaches, Alfa Romeo is saying it might gift its rear-drive Giorgio platform to other Fiat Chrysler vehicles.

Last week, at the Los Angeles Auto Show, Alfa’s Reid Bigland not-so humble bragged to journalists that the platform is so good it would actually be difficult not to share it across brands.

Automakers have an easy way of determining which new model is guaranteed to make the company money. If the answer to the simple question “Is it an SUV?” is a clear, definite “yes,” well, that’s a good enough indicator for most.

Alfa Romeo knows that in this day and age, not including an SUV in its lineup would be the kiss of death, hence the need for the 2018 Stelvio. Revealed in images on the eve of its Los Angeles Auto Show debut, the Stelvio borrows the face, platform and performance characteristics of its midsize sedan stablemate, the oft-delayed Giulia.

Sporting Italian lines that make vehicles built north of the Alps look frumpy and bureaucratic in comparison, Alfa Romeo also hopes the Stelvio temps buyers with what’s underneath its dress.

Alfa Romeo, the company that has had repeated difficulties getting the Giulia into North America, is planning to launch nine new models over the next five years.

How it actually plans to do this is anybody’s guess.

Look up, waaaay up.

Human redwood and former Canadian junior hockey star Reid Bigland adds yet another set of responsibilities to his resume thanks to an executive shuffle at FCA.

Bigland replaces Harald Wester as CEO of both Alfa Romeo and Maserati brands effective immediately, though Wester retains his Chief Technology Officer position with the group. Both men will continue to sit on the Group Executive Council, which has increasingly insulated Sergio Marchionne from regional brand operations.

Fiat Chrysler Automobiles CEO Sergio Marchionne on Wednesday said the automaker would rely more heavily on profitable Jeeps and Rams in North America and Europe to help its business remain profitable in other sagging areas and regions.

“We are not of the view that this industry is facing an impending demise,” Marchionne said before announcing FCA’s adjusted earnings of $1.78 billion in the fourth quarter.

Marchionne and CFO Richard Palmer said Jeep’s success in North America and Europe led the company last year and would be the “bedrock” for the automaker’s future. The automaker laid out specific plans to bring forward a Jeep pickup and Wagoneer, and let wither less-profitable models such as the Chrysler 200 and Dodge Dart.

On Wednesday, Fiat Chrysler Automobiles CEO Sergio Marchionne will update investors on his long-term plans and fourth-quarter profits — namely, how many Jeeps it sold — during his scheduled earnings conference call.

It’s widely expected that Sergio will address the near-certainty that Jeep will build a pickup based on the Wrangler, as well as the future for the Jeep Compass that’ll likely survive from the Patriot/Compass twin billing, and Jeep’s potential to keep afloat fledgling FCA brands such as Maserati and Alfa Romeo.

Analysts say FCA’s ambitious target of $5 billion profit by 2018 would be almost unattainable at this point.

“‘Ambitious’ is not really an adequate word to describe it, ‘fantasyland’ might be more appropriate,” Bernstein’s Max Warburton told Automotive News.

Classic cars are the ultimate form of navel-gazing. And a car like the 1968 Alfa Romeo 33 Stradale is the ultimate nerdgasm.

The 33 Stradale was so limited that when it rolled off the production line, no one knew how to fix it. Its composed of equal parts of unobtainium and eludium. Cars like this are harder to find than unicorns humping a rainbow.

At $10 million it’s hard to think that it’s anything other than comically overpriced. But when it starts up and screams like that, it’s hard to think about anything at all.

Square-jawed linebacker and sometimes-Alfa chief Reid Bigland took the covers off the 2016 Alfa Romeo Giulia QV for the first time in North America on Tuesday.

The car, which has been delayed about six months, will boast 505 horsepower and a price tag in the “$70,000 range” when it goes on sale next year. According to Bigland, the Giulia QV’s 7:39 lap around the Nurburgring is the quickest for any sedan.

Alfa Romeo will delay two models critical to that brand’s comeback and will likely miss its ambitious sales target of 400,000 cars by 2018, according to Automotive News.

Fiat Chrysler Automobiles CEO Sergio Marchionne said a weakened market in China forced the brand to reassess its sales target, which he initially set in 2014.

“I still think that Alfa belongs in China,” Marchionne said last week during the company’s announced third quarter earnings call, according to the Detroit Free Press. “The expectations of volumes out of the total pool of 400,000 cars by (2018) are, I think, given current market conditions, not achievable.”

On Wednesday night, as the deadline for strike action came closer and closer, the United Auto Workers-Fiat Chrysler Automobiles National Bargaining Committee announced they had “secured significant gains” over the last proposed tentative agreement that was widely rejected by UAW membership.

Details on the new agreement were not published.

The new proposed agreement averts a strike — for now — and will be sent Friday to local union leaders that comprise the UAW National Chrysler Council for discussion and voting.

“We heard from our members, and went back to FCA to strengthen their contract,” said UAW President Dennis Williams early Thursday morning in a statement. “We’ve reached a proposed Tentative Agreement that I believe addresses our members’ principal concerns about their jobs and their futures. We have made real gains and I look forward to a full discussion of the terms with our membership.”

FCA acknowledged they reached a new proposed tentative agreement with the union, but declined to give specifics due to the pending vote by UAW members.

2016 Alfa Romeo 4C Spider

1.75-liter DOHC I-4, direct injection, turbocharged, CVVT (237 horsepower @ 6,000 rpm; 258 lbs-ft @ 2,200-4,250 rpm)

6-speed “Alfa TCT” dual-clutch automatic

24 city/34 highway/28 combined (EPA Rating, MPG)

28.1 (Observed, MPG)

Tested Options: Rosso Alfa Red paint, Fascia Stone Protector, HID Headlamps, Carbon Fibre Trim Kit, Convenience Package, Racing Exhaust, Red Calipers, 18/19 Inch Staggered Wheels, Leather Package,

Base Price:
$65,495*
As Tested:
$72,295*

* Prices include $1,595 destination charge.

Up ’til now, if you wanted an Italian, mid-engined, street-legal track roadster made out of exotic materials, you needed to be a one-percenter to afford one. But all that is changing with the relaunch of the “other Italian brand,” Alfa Romeo. For the price of a single black-market organ “donation” you can get your hands on the new 2016 Alfa Romeo 4C Spider. Unlike Alfa’s last car sold in America — the Alfa Romeo 8C Competizione — the 4C Spider is pronounceable, will be available in quantity, and is ostensibly attainable at $53,900 for the coupé and $63,900 for the rag top that we got our hands on.

Like the hardtop 4C, this exotic isn’t an enormous bruiser that’s as wide as Kansas, and it doesn’t have a V12. Instead Alfa opted for a small four-cylinder turbocharged engine and a serious dedication to lightweight construction. In some ways you might call this the Italian Lotus. Until we see the 2017 Alfa Romeo Guilia, FCA’s 3-Series fighter, the 4C and 4C Spider are spearheading the brand’s American reboot.

Is that good or bad?

Rather than begin in media res, let’s recap:

I sold my first Porsche 911 (a “993” as they call it, which means it was built sometime from 1995 to 1998 and was the last version of the 911 to feature air-cooling; mine was a 1996) to a nice guy in Minnesota.

The very next day, my second Porsche 911 (a “997,” which means it was built between 2005 and 2012 and was intended to fix the ugly looks and perceived dubious build quality of its immediate forebear — the “996” 911, which was the all-new car that succeeded the above-mentioned 993; my 997 was a 2007 example of the hardcore GT3 variant) met its end after a teenaged driver failed to yield immediately in front of me, resulting in a collision.

With no means of transportation beyond the shared mobility lifestyle or MARTA, it was time to start shopping for another car. I didn’t really have a defined budget, so I considered cars across a fairly wide price range.

Alfa Romeo is finishing its first crossover and will bring the car to market in mid to late 2016 in Europe and the United States, Automotive News Europe is reporting.

Fiat Chrysler Automobiles CEO Sergio Marchionne confirmed the model in his call last week about the automaker’s second-quarter earnings. The BMW X3 and Audi Q5-sized Alfa hasn’t been publicly named, but will be based off of Alfa Romeo’s coming Giulia.

The car would launch in Europe around September 2016 with a U.S. launch three months later, Marchionne said.

The next iteration of the Jeep Grand Cherokee has been delayed to 2018 or 2019 and, according to reports from The Detroit Bureau, it’s all Giulia’s fault.

Today, at the Alfa Romeo Museum near Milan, was the first day for a completely new design language from the fabled Italian automaker. The Alfa Romeo Giulia will also mark the return of the brand to North America for those of us needing a bit more practically than what’s offered by the 4C.

Best of all, the Quadrifoglio will be available right out of the gate with 510 horsepower from its Maserati-derived six-cylinder engine.

It looks like the cat’s out of the bag as shots of the Alfa Romeo Giulia, seemingly mostly screen captures from a video, have hit the web.

What do you think? More photos after the jump.

One of this year’s most anticipated reveals, the new Alfa Romeo Giulia, has been leaked on the interwebs a day ahead of schedule.

One clever man who likes powaaah, steaks and punching people once said that you are not a real petrolhead until you’ve owned an Alfa Romeo. Seeing how Alfas are either considered terrible, unreliable crap by sane and rational people or totally revered by devoted fans, I assumed there has to be something about them. Maybe it really is that fabled “automotive soul” everyone talks about.

When I drove modern Alfas, I tended to lean towards the “they’re crap” crowd. The Mito is just a Fiat Punto that’s been made worse and more expensive, while the Giulietta can be a hoot to drive, but you want to douse it in gasoline and light on fire every time you need to use it as transportation. It’s like someone did the first 90% of development and then decided to have some chianti instead of finishing the rest. Which is probably what happened.

Sergio Marchionne sent Mary Barra a detailed email in the middle of March in an effort to start merger talks. Barra, CEO of General Motors, was uninterested in the offer and rebuffed Marchionne, CEO of Fiat Chrysler Automobiles.

It was the first time the two executives had ever spoken, but it wouldn’t be the last Barra would hear of Marchionne’s merger desires.

That’s the story being told by the New York Times today, detailing the lengths to which Marchionne is going to trigger consolidation within the automotive industry.

Alfa Romeo will be going its own way for its upcoming Spider, directing Mazda to take its 2016 MX-5 over to Fiat-Abarth instead.

Aside from rebuilding itself in North America, Alfa Romeo is set to introduce a new family of high-performance engines into the lineup, the first of which will come in the next six months.

Right now, the only Alfa Romeo anyone in the United States can buy is the 4C, a model one of our B&B recently talked about in their ownership AMA. By next June, though, a sedan could be on the showroom floor, as well.

Fiat Chrysler Automobiles CEO Sergio Marchionne is open to forming new alliance with other automakers as far as cost-savings are concerned, but he maintains that Alfa Romeo is not for sale.

In an age when $25K buys a substantial chunk of performance, cars like the MX-5 and the FR-S/BRZ seem like anachronisms. They don’t make a ton of power. They’re not particularly practical or fuel efficient. They’re not all that flashy—cute, maybe, but not flashy. Once upon a time, such cars existed to maintain balance in a world of meandering muscle, but in the evolved and capable body of modern performance automobiles, they’re merely the vestigial remnants of a once long tail of affordable sports cars.

One could reasonably argue that the outlook is even more bleak if you jump ahead a few tax brackets. Take a gander at what 60 grand will buy you these days—Z51 Corvettes, M3s, C63s, hopped-up TTs and enough letters and numbers behind pony car monikers to sustain an episode of Sesame Street—and we’ll find that even the flyweights here are pushing 3,400lbs. If you want featherweight performance, you compromise on a Porsche Cayman (which in its most aggressive guise will spec out well north of this price range) or cross your fingers on a lightly-used Lotus Elise.

Now you have another choice. Enter the Alfa Romeo 4C. 227hp. 2,465lbs. Carbon tub. Manual steering. And damn is it ever gorgeous.