Daily Podcast: No Good Reporter Goes Unpunished
Daily Podcast: TTAC Denied Detroit Auto Show Press Credentials
Daily Podcast: Color Me Impressed
Daily Podcast: Auto Show Me the Money
Daily Podcast: Roger Smith RIP
Daily Podcast: Hold on Tight to Your Dreams
Brits Need Roads
Daily Podcast: See, They Install That TruCoat at the Factory. There's Nothing We Can Do.
Energy Bill Deal Due Today
Daily Podcast: Darwin Rides Shotgun
Daily Podcast: Another Milestone
Daily Podcast: One Step Ahead of the Shoe Shine
Honda's Clarity Fuels Hydrogen Hype
Daily Podcast: Although the Last, Not Least
Daily Podcast: The Geography of Nowhere
Daily Podcast: Purse-spective
Daily Podcast: The Same, Only Different
Daily Podcast: Affluenza
Daily Podcast: I Wouldn't Do That Job for a Million Bucks
Daily Podcast: Embargo THIS
Daily Podcast: Maybe Next Time
Daily Podcast: Don't Chrysler for Me Argentina
Daily Podcast: TTAC Ten Worst Results Delayed 'Til Monday
Daily Podcast: The IS-F is God's Way of Saying Lexus is Making Too Much Money
Daily Podcast: The Thread That Wouldn't Die
Daily Podcast: To Review…
Daily Podcast: Raking Muck
Daily Podcast: Ugly
Daily Podcast: The Big Bang
Daily Podcast: Persistence
To Tell the Truth: Ford's Quality Guy Talks to TTAC (Pt. 2)
To Tell the Truth: Ford's Quality Guy Talks to TTAC
Daily Podcast: The End of History
What Women Want: Fold Down Rear Seats
Daily Podcast: Must Focus
Daily Podcast: X Marks the Stain
Daily Podcast: Veni Vidi Video
Daily Podcast: Planning a New Hatch
UK Road Safety Campaigners Get Wasted
Daily Podcast: Talking 'Bout My Education
EPA Strugges to Devise Plug-In Hybrid MPG Rating
Daily Podcast: The Police Chase Stops Here
Daily Podcast: Pickup After Yourself
Ener1 Announces Li-Ion Battery Breakthrough
Daily Podcast: Bullet-Proof
Daily Podcast: In Praise of Vanilla
Daily Podcast: In Praise of Driving Large Cars Really Fast
Daily Podcast: Pain Threshold
Daily Podcast: Motorcars of the Classic Era
Solomon Technologies Appeals ITC Ruling on Synergy Drive Patent
Daily Podcast: By Thy Deeds Thy Bangle Shall Be Known
Daily Podcast: As Fall River Falls so Falls Fall River
Daily Podcast: Warning!
Daily Podcast: Go to Work on an Egg
Few people will recognize the name Salman Rushdie. Those who do will know know Rushdie as the Indian-born fiction writer whose novel The Satanic Verses inspired the Ayatollah Khomeini to issue a death sentence against its author. After attempting to read the work in question, I can tell you that it’s far more likely that the the fatwa was, in truth, an act of literary criticism, rather than a divinely-inspired retribution for Koranic blasphemy. Suffice it to say, the rest of Rushdie’s literary canon can be safely placed in that special category pretentious people call “challenging.” In fact, Rushdie’s greatest work was penned when he worked as advertising copywriter for Ogilvy & Mather. The headline above is one such Rushdie meisterwerk, written for the UK’s Egg Council. He also wrote “Naughty but Nice” for a cake maker. But just try and find a bio that gives proper credit for these bon mots, or explains the creative process they required. As Justin and I dissect ad slogans on this podcast, try to remember that it takes a blazing talent to find a few words that can carry a car brand into the hearts and minds of consumers. And a great company to recognize and embrace them.
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