The latest development in the GM ignition recall fiasc

While Fiat Chrysler Automobiles has yet to announce fuel economy for the new 2015 Chrysler 200, the Environment Protection Agency inadvertently leaked figures for one configuration, the V6 AWD model.

One of the handful of models already under recall by General Motors over a defective ignition switch, the Saturn Ion faces additional scrutiny by the National Highway Traffic Safety Administration over failures traced to the vehicle’s electric power steering.

One day after Toyota agreed to pay a record $1.2 billion in a settlement with the U.S. Justice Department resolving a criminal probe into the automaker’s handling of a recall involving unintentional acceleration in its vehicles, president Akio Toyoda proclaimed the recalls changed Toyota for the better.

As the recall of 1.76 million General Motors vehicles over a faulty ignition switch — a recall possibly prompted by a Georgia lawyer’s own dealings — continues to hammer away at the automaker’s “new” image, and with dealers doing all they can to mend fences between GM and its customers, three separate recalls have been issued to a total of 1.55 million vehicles.

Several Toyota models dominated this year’s Consumer Reports list of used car recommendations, with 11 out of 28 overall belonging to the automaker’s Scion, Lexus and namesake brands.

1.37 million owners in the United States affected by the ignition switch recall issued by General Motors last month will be offered $500 toward the purchase or lease of a new vehicle just as the National Highway Traffic Safety Administration cites a lack of sufficient data as the reason said recall wasn’t issued sooner.

An automotive coolant Daimler claims is too dangerous to use in their vehicles, despite the warnings from the European Union to cease usage of an older coolant considered harmful to the environment, was found to be safe according to a report made by EU scientists.

In addition to pledging to do business differently in the wake of a 1.6-million vehicle recall over a faulty ignition switch and the decade-long delay behind the recall, post-bankruptcy General Motors may find itself protected by its former self before the court of law for any accidents resulting from the switch.

General Motors, in the midst of a 1.6-million vehicle recall involving a faulty ignition switch discovered a decade earlier — and the resulting silence until late February of this year — must now answer a 107-question survey issued by the National Highway Traffic Safety Administration about the recall by April 3.

The years-long silence over a faulty ignition switch responsible for 13 deaths and a recall of 1.6 million vehicles made between 2003 and 2007 is about to take a greater toll on General Motors executives as federal investigations, lawsuits and penalties loom over the horizon.

Though quality and performance have improved as of late for products made by the Detroit Three, they still have a ways to go to beat the Japanese brands dominating Consumer Reports‘ current rankings.

Originally affecting 780,000 2005 – 2007 Chevrolet Cobalts and Pontiac G5s, General Motors has now added another 588,000 vehicle in a recall to fix ignition switches that can lead to the engine being shut off. So far, 31 crashes and 13 front-seat deaths have been linked to the issue.

Before a gathering at a distribution warehouse in Maryland, United States President Barack Obama announced that his administration has set March 2016 as the deadline for the next round of fuel efficiency and emissions standards for medium and heavy trucks to meet compliance.

With help from Faurecia SA and Johnson Controls — the latter predicting the death of the steering wheel by 2025 — luxury car owners could find themselves with one less thing (or 22) to worry about as self-adjusting seats aim to take the guesswork out of comfortable driving.

In a new study by J.D. Power and Associates, the analyst group has found an increase in the average of dependability problems per 100 cars, the first such increase since 1998.

Own a Ford dealership with a repair shop? Should your mechanics and body repair crew desire to the ability to repair the new aluminium F-150, then prepare to seek certification with a substantial price tag.

Though Toyota and Nissan may be leading the charge to a hybrid plug-in future, it’s Mazda who, once again, leads the Environmental Protection Agency’s fuel economy list for the 2013 model year with an average of 27.5 mpg.

Should you find yourself renting a Chevrolet Spark in Acapulco in the near future, beware: it won’t have the same safety features — as in none at all — as the Spark exported to your local dealership. In fact, unless a car or truck screwed together in Mexico is bound for the United States or Europe, only the bare minimum, if any, in safety features will be available to customers in Latin America shopping for base models.

Standby power — or vampire draw — allows consumer goods such as smartphones, cloud-enabled laptops and PS4s to wake up immediately to do whatever it is you need them to do. There are drawbacks, of course, such as the wasting of resources (money, electricity, the things that make electricity happen) and fires.

Speaking of fires, Tesla may need to cast more sunlight upon the S’s vampire draw issues, as it would appear their latest software update hasn’t done much to drive the stake into its heart if one owner’s experience is to be believed.

After consumer complaints over quality issues in its home market of Korea and a string of recalls there, in the U.S. and other countries. Hyundai Motor Group’s president for research and development, Kwon Moon-sik and two other executives in charge of engineering and electronics have resigned. The shakeup comes as the automaker prepares some important new vehicle launches.

When the year 2025 comes around, and your sons and daughters purchase their autonomous commuter pod sans steering wheel, you may want to check the automatic brakes just to be sure they’re able to stop your children from smashing through the commuter pod in front of them, much like what happened to one customer during a test drive at a Mazda dealership in Japan over the weekend.

If you’re one of the few, proud owners of the slightly angrier-looking 2014 Camaro, or one of the many to own the slightly less angry 2013 model, you may need to send it back to correct a problem. No, not spiders this time. The recall is about stickers. That don’t stick.

Tesla CEO Elon Musk has noted on occasion — as recently as last month — that the price of his company’s stock was overvalued, particularly in the short term. Seems Wall Street got the hint, bestowing upon the automaker the biggest one-month loss of market value in October since the last such occurrence in December of 2010.

If reliability is the No. 1 trait your next car must have, you may then opt to visit your nearest Lexus dealership before considering anything from the Ford dealership across the street as far as Consumer Reports is concerned.

One blah Monday morning, you’re commuting to the anonymous office park some 90 minutes away from the bedroom community you call a home in your equally anonymous Toyota Camry Hybrid, listening to yet another story about Congress kicking cans down roads and/or some wacky antics your favorite DJs had the past weekend while you take another swig of that mermaid-branded caffeinated goodness.

Chrysler announced Thursday that it will restart the second shift of workers assembling the all-new 2014 Jeep Cherokee at the Toledo Assembly Complex next Monday after a week of downtime spent upgrading the software for the SUV’s powertrain. Chrysler had idled the 500 workers, it said, because it had built a sufficient number of vehicles to launch and that it didn’t want to overwhelm delivery logistics, but it was clear from the fact that none of the built Cherokees were being shipped and that some of the idled workers were conducting lengthy test drives that quality control was a factor in the shutdown. Chrysler software and drivetrain engineers have been working on patches to the engine and transmission mapping software and the company says that it has made progress on the upgrade.

The just released American Customer Satisfaction Index, based on interviews with over 4,000 recent new car buyers, finds that car buyers are less satisfied this year than last, with the index dropping 1.2% to an industry average of 83%. It’s the first time in two years that a decline in new car buyer satisfaction has been measured, but customer satisfaction is still significantly higher than the index’s 1979 baseline of 79% of customers being satisfied.

The survey measures consumer satisfaction based on quality, purchase price, the dealership experience, and other factors. The authors of the study say that the small drop may ironically be due to past improvements in quality and customer satisfaction.

J.D. Power published its 2013 Initial Quality Study IQS, and a miracle happened: Chevrolet jumped 10 spots to number 5. The GMC brand even sits in #2. In the real world, that puts GMC and Chevrolet in Place 2, along with Lexus and Infiniti.

It’s an Audi, what do you expect?

TrueDelta recently updated the stats from its Car Reliability Survey to include all of 2012. Unless the car in question is a 2010 model (covered by J.D. Power’s VDS), statistics that indicate how it has been holding up since last April aren’t available anywhere else. Put another way, we’re currently eight months ahead of the folks with the new auto issue.

Among fairly new cars, so few received red “sad faces” (for an especially high reported repair frequency) this time around that we can cover them all here.

Toyota swept J.D. Power and Associates 2013 U.S. Vehicle Dependability Study with its Lexus brand on top and by earning seven segment awards—more than any other automaker in 2013. General Motors received four segment awards and had Buick in place 6 and Chevrolet barely above average, while Volkswagen is an also-ran.

Chinese domestic brands are being outsold by international brands in China. Their quality is suspect even and especially among the Chinese. This may not last. Domestic brands are catching up fast, says J.D. Power.

Whenever we post about a Volkswagen, comments about reliability (or, more specifically, the lack of it) inevitably follow. So few will be surprised that, with the latest update to TrueDelta’s car reliability stats, the 2012 Passat again received subpar marks. Though the big sedan’s score is better than earlier, it remains considerably worse than most other 2012s. Digging through the repair reports, a common cause emerges. Ignition coils aren’t failing. Nor are window regulators. Instead, the most common problem for these cars happens to be rattles.

Last March I shared some preliminary car reliability stats for the FIAT 500 and new Volkswagen Passat. The 500 looked very good at the time. The Passat was at the other extreme. Another three months have passed, and TrueDelta’s car reliability stats have been updated to include owner experiences through the end of March 2012. In these updated stats, the FIAT remains excellent while the Passat has improved. But in J.D. Power’s annual Initial Quality Survey (IQS), released yesterday, they’re both awful. What gives?

Yesterday, we could report that the fickle Fisker that embarrassingly broke down in Consumer Reports’ driveway, received a new battery, under warranty. Now we hear that it was no breakdown. The Fisker Karma shut itself down intentionally to prevent bigger damage.

A FIAT is available in the United States for the first time in decades. It’s manufactured in Mexico. Volkswagen has an all-new Passat built in an all-new American plant. One of them appears to be defying expectations of unreliability. Which one would you bet on?

Today is a turmoil day in the auto industry. Where brands and cars came in on top of the J.D. Power 2012 U.S. Vehicle Dependability Study, champagne bottles were uncorked and press releases were issued. Where brands landed in the bottom rungs, panic meetings were called, fingers were pointed and resumes were polished.

Overall, it is a good day for the industry.

In the ramp-up to the launch of the Chevy Volt and Nissan Leaf, a great debate seized the engineering community: was Nissan opening itself to problems by not including a active thermal management system for the Leaf’s battery pack, or was Chevrolet’s liquid-cooled approach simply adding unnecessary complexity? Well, thus far, the verdict seems to be in Nissan’s favor. Though Leaf has been troubled by some dissatisfaction with its real-world range, the Volt has endurd the first technical semi-scandal of the plug-in era, when federal regulators found that ruptured coolant lines could cause fires. Now the liquid-cooled approach is hitting its second challenge, as Fisker’s battery supplier A123 Systems is warning in a letter [ PDF] that

some of the battery packs we produce for Fisker Automotive could have a potential safety issue relating to the battery cooling system.

Ruh-roh!

One of the most closely watched quality indicators in Europe and especially in Germany is the annual TÜV-Report. With German thoroughness, the report tells exactly which cars were naughty or nice. It’s the law: Three years after you buy a new car in Germany, it must be inspected by the Technischer Überwachungsverein. Thereafter, every two years. This is not your run-of-the-mill drive-to-the-gas-station-get-a-sticker exercise. At the TÜV, each car undergoes a thorough and invasive physical. Fail the physical, and it’s back to the shop. Fail again: No inspection sticker, get that POS off the road. No wonder that a date with the TÜV is considered as even less attractive than a meeting with the proctologist. One out of 5 cars fail the test on the first attempt.

Once a year, the TÜV compiles its TÜV-Report, using the actual results of the check. This is no J.D.Power CSI. This is the real world, a report compiled with screwdrivers, flashlights, emission probes, brake testers. Executives at automakers await the report with high anxiety. Bad positions on the list can be career-ending.

The TÜV-Report 2012 will be published on December 16. Some results are already dribbling out, but the list itself remains under wraps. We twisted some arms and finagled an advance copy (your Teutonic old boys network at work.) Let’s see who will be promoted and who should polish his resume.

In the comments section of yesterday’s post on the ongoing Chevy Volt fire investigation, I noted that GM might

retrofit Volts with crash protection that can maintain battery integrity in all crash conditions… Mary Barra has said that GM is

“continuing to work with NHTSA to investigate additional actions to reduce or eliminate the potential of a post-crash electrical fire.”

I think some kind of update on the battery integrity front is inevitable, but we shall see…

Sure enough, today Reuters is running an interview with GM CEO Dan Akerson, who says that European deliveries of Opel-branded Volts (called Ampera) would be delayed pending NHTSA’s investigation, and that maybe, just possibly, the Volt’s battery might have to be redesigned. Says Akerson:

We want to assure the safety of our customers, of our buyers, and so we’re just going to take a time out, if you will, in terms of redesigning the battery possibly

Unfortunately, Akerson’s mangled syntax makes it tough to know if GM is really going to redesign the Volt’s battery, or what the “time out” in question means. He does tell the AP [via The WSJ [sub]] that a recall or buyback are options as well. Though redesigning the Volt’s battery could be expensive and devastating for sales, GM’s current post-crash safety protocol is incredibly human resources-intensive, and likely very costly as well. And the fact that GM is even considering redesigning the Volt for safety a year after its release is going to create a huge sales and marketing challenge anyway. Volt production edged down by 199 units in November, and now GM’s sales boss Don Johnson tells the Detroit News that the Volt will miss its 10,000 unit 2011 sales goal. At this point, GM may just want to take a mulligan on the Volt’s first year, redesign the battery, and relaunch the thing.

We’re all aware that buying a first-year car can be risky, especially early in its production run. But how soon does the risk go away? Conversely, a new car model can initially seem problem free, only to have a common problem pop up once the cars have a few thousand miles on them. To cover both scenarios, TrueDelta promptly updates its car reliability stats four times a year, not just once a year after a half-year delay. Our recently updated reliability stats over owner experiences through the end of September 2011.

Put another way, the stats you’ll find elsewhere cover the same time period TrueDelta’s did two updates ago, back in May. How much difference can half a year make? In the case of some new Fords, quite a bit. A year ago the Fiesta had a reported repair frequency of 130 repair trips per 100 cars per year, about three times the average. Six months ago this had improved to 102, still much worse than average but heading in the right direction. With the latest update it’s 66 and within the range we consider “about average,” if still a little on the high side. Our earliest data for the 2012 Ford Focus suggested that it might similarly have a buggy launch, but after including more recent months its stat is 42 repair trips per 100 cars per year, very close to the average. Ford appears to have fixed the early bugs very quickly. But not quickly enough: other sources, using survey data from last spring, will report “worse than average” for at least the next year.

NHTSA has has opened a formal defect investigation into the Chevrolet Volt, on the grounds that

Intrusion in a crash may damage the battery, which may result in a substantial thermal reaction and fire

We knew that NHTSA was already looking in to this type of defect after an earlier test incident, but the official investigation resume [ PDF] lists three separate thermal events that have occurred as a result of NHTSA tests. Hit the jump for the official explanation of this sequence of events.

TTAC has long held that reviews of press cars made available by manufacturers at launches and press fleets must be complemented by reviews of vehicles acquired from dealer lots. It’s been a controversial position at times, and I’ve had to do battle with OEMs as recently as a few months ago to explain why dealer car impressions matter. Today, Consumer Reports is proving the point by revealing

When VW dropped off an early media car this summer, I remember looking at the trunk and saying to myself “well, at least both of the cheap hinges are dressed up with plastic covers, unlike the Jetta, which just has plastic on the side with the wiring.” As you can see in these two photos from Car & Driver and Edmunds it appears that the Passats in VW’s press fleet have covers on the hinges.

But not that Passat you just bought. No, your new Passat isn’t as nicely finished as the press version.

Like all the vehicles we put through testing, Consumer Reports buys retail samples at a car dealership. I personally purchased the Passat TDI we’re testing. (We also bought a 2.5 SE and a 3.6 SEL Premium.) As you can see in our images, none of the Passats have the two plastic covers found on the press cars. Consumers apparently only get a cover for the wiring loom hinge; the other one goes bare.

Interestingly, we had a somewhat similar issue with VW when a Passat press car proved to be equipped in a spec that is not actually available at dealerships (V6 with 17-inch wheels). When we noticed the discrepancy (and by we, I mean Michael Karesh, of course), we asked VW how we had received a non-representative model, to which they replied that press fleet vehicles were “early builds” from the new Nashville plant, and therefore not necessarily in market-ready spec. Which is a reason, but not an excuse: the media can only serve consumers well if we’re given representative cars to review. So, while these discrepancies are all relatively minor, details matter when you’re spending upwards of $20k on something. Hopefully VW and the rest of the industry will learn from this experience and make greater efforts to equip their media cars exactly to dealer spec. One also hopes that Motor Trend has driven at least one Passat that’s not from a press fleet…

Three years ago I suggested that Detroit win back car buyers by doing something no one seemed to be doing: provide customer care deserving of the name. In a similar vein, Steve Lang recently asked readers whether manufacturers or the government should do more when a model commonly suffers from an expensive problem. Well, according to an article in Automotive News this week GM has strongly encouraged its dealers to pick up the tab on more out-of-warranty repairs to reward and create loyalty.

According to the article, the bottleneck hasn’t been GM—the customer care money has been there, but dealers have been too tight with it because of fears that GM would punish them if they spent it. Why did dealers have these fears in the first place? The article doesn’t say. The important thing isn’t how these fears came to exist, but that they’re currently unwarranted. One dealer calls the new “open pocketbook” approach to keeping customers happy a “seismic shift.” Problem solved?

Remember the video of Volkswagen CEO Martin Winterkorn testing the quality of the new Hyundai i30? Thanks to Autobild, we’ve found a companion video from the Frankfurt Show, in which Winterkorn, along with VW Chairman Ferdinand Piech, gives the once-over to the new European-market Honda Civic. According to Autobild, Piech kept his nickname “Fugen-Ferdi” (Gap-Ferdi) relevant by checking the new Civic’s panel gaps. And, in contrast to the Hyundai video, the intelligible portions of Winterkorn’s commentary were less than entirely complimentary. The German magazine reports

A member of the VW entourage says that “(Honda) has had good role models.” But the big boss played down the praise for VW with a smile, and responded generously “they were once a role model for us.”

Note the use of the past tense, then contrast with Winterkorn’s reaction to the Hyundai. In just two videos you can see the balance of automotive power shifting…

According to Automotive News [sub], the automotive supplier industry is going coo-coo for center stacks. Calling it “the hottest chunk of vehicle real estate” for suppliers, AN reports that the center console has “become a California gold rush of opportunity.” Having glanced at the headline, I figured the topic would make for an interesting question: what’s your favorite center stack? If nothing else, I figured it would be an opportunity to sing the praises of my M Coupe’s stripped-down, old-school console (I realize there’s nothing more dull than a car writer praising his own vehicle, but bear with me… there’s a point coming).

Thanks in part to the help of people from TTAC, TrueDelta received a record number of responses to July’s Car Reliability Survey—over 22,300. Updated car reliability stats have been posted to the site for 570 model / model year / powertrain (where warranted) combinations. With partial results for another 464 cars, the total is now over 1,000. These stats include car owner experiences through the end of June 2011, making them over a year ahead of some other sources.

When an American wants to attract attention to his car & dealer woes, the tech-savvy slighted customer sets up a [name_of_dealer]sucksrealbad.com, and protests from the privacy of his webserver. The traditional types take up position in front of said sales outlet with some placards.

In China, the preferred mode of protest is by farm animal. A Chinese man called bull on his car and dealer.

Some things have been repeated so often that many people have come to accept them as facts. I tripped across one of these in Bob Lutz’s new book, Car Guys vs. Bean Counters (review on the way). Lutz offers “a curiosity I have observed several times at various stages of my career”: when the domestics rebadge an import, the resulting model has scored “way lower” in Consumer Reports reliability survey. This has been Exhibit A in the argument, also repeated by Lutz, that import owners under-report problems on surveys in order to “retroactively justify the wisdom of their purchase.” I’ve come across this claim about CR so many times in the past that it just had to be true. Then I checked.

The Detroit News’s David Shepardson reports that GM has requested the dismissal of a lawsuit alleging rear-suspension problems on 2007-8 model-year Impalas, on the grounds that

“New GM did not assume liability for old GM’s design choices, conduct or alleged breaches of liability under the warranty, and its terms expressly preclude money damages,” the response says.

The suit “is trying to saddle new GM with the alleged liability and conduct of old GM.”

For some time now, there’s been something of a low-scale war going on between OEMs and aftermarket parts suppliers just below the national media radar. The issue: whether or not aftermarket structural parts are as good as OEM parts. Ford has been a major proponent of the OEM-only approach, making the video you see above in hopes of proving that aftermarket parts aren’t up to the job. But the aftermarket is firing back, and they’ve made their own video in direct response to this one, which you can view after the jump.

Mercedes-Benz is currently trying to recapture the number one position in global luxury sales, but a quality problem on its home turf in Germany seems to be undermining confidence in the brand. Autobild reports that the M272 V6 and M273 V8 engines used a sintered steel timing chain gear made of various materials starting in 2004, but switched to conventional steel in 2006, eliminating the problem with gear wear. The problem: nobody seems to know how many vehicles built between 2004 and 2006 are affected. Mercedes claims, based on secret internal defect tracking, that one percent, or about 1,500 vehicles, are affected. If you have a vehicle with one of these engines built between 04 and 06 and your check engine light comes on, Mercedes encourages you to visit your M-B dealer rather than an independent shop, as Mercedes is offering free repairs to affected customers. And as Autobild’s Matthias Mötsch argues, when your motto is “the best or nothing,” the only answer to a situation like this is to fix 100% of the defects for free.

My 2012 Honda Civic review concluded that “the design is clunky, the materials are cut-rate, and the driving experience is so dreadfully dull that even a Toyota Prius is a blast in comparison.” Could this car have inspired the owner evangelism that made Honda a major industry player? Highly unlikely. Though most commenters shared my severe disappointment with the car, at least one found the “bashing” to be “amusing.” Perhaps Honda similarly shrugged off my critique. Some of the big car mags have ranked the new Civic fairly high in recent comparos, so by picking and choosing who they pay attention to Honda’s leaders might maintain the illusion that they aren’t hopelessly off course.

Well, if a TTAC review didn’t provide them with a strong enough dose of reality, perhaps this will: as recounted in the September 2011 issue, the new Civic tested so low in Consumer Report’s road test that they won’t recommend it. Among other things, they note that the redesigned car’s interior is cheap, the steering is devoid of feedback, and the ride feels unsettled. They also note that “the Civic’s sporty character is gone.”

A Civic that Consumer Reports cannot recommend? If this doesn’t provide Honda with a clue, I don’t know what will.

[UPDATE: Hit the jump for CR’s press release]

With a new generation of BMW 3-Series on the way, you expect to see plenty of photos of it testing on the Nürburgring’s Nordschleife. What you don’t expect to see: photos of it being towed through the “Green Hell.” According to Auto Motor und Sport, this prototype’s breakdown on the ‘ring is “unusual at this stage of development,” but the German publication notes that the defect that caused it is unknown. They simply write that, in the midst of a test drive, the next-gen Dreier “ran out of breath.” Hopefully the boys at BMW will be able to suss out the problem before the new Dreier launches in Europe next year… nobody likes to see a car like the 3-Series making its way through the Nürburgring on a trailer.

Clear your mind, look deep into the results of the 2011 JD Power Initial Quality Survey, and what will you find? Based on my limited understanding of the human mind, I’d guess “something that helps prop up your established perspective on the world of cars.” But hey, feel free to prove me wrong. Meanwhile, lest we take any of this too seriously, let’s remember the wise words of Michael Karesh, who noted on last year’s results that

J.D. Power continues to assert that a low number of problems during the first 90 days of ownership should allay any concerns a car buyer might have about a car’s quality. But of course car buyers are most concerned about how a car will hold up in the long run.

Initial quality sometimes correlates with long-term durability, but there’s only a partial connection between the two. Initial quality can result from solid engineering, which will also benefit long-term durability. But strong initial quality can also follow from thorough inspections at the plant or dealer. Such inspections can catch and fix problems that happen to occur before delivery, but aren’t likely to reduce problems down the road.

Karesh’s seminal IQS critique can be found her e.

Ford’s President of the Americas Mark “MKF” Fields (sorry, the joke is just too funny to let go of) is responding to recent allegations of slipping quality by Consumer Reports and JD Power, by telling Bloomberg that

We’re largely back on track on some of these early issues

He’s referring specifically to issues with the MyFordTouch system that has been the central issue in the recent quality flap, and the fix for that isn’t particularly complicated.

Ford has reworked software on MyFordTouch to prevent random rebooting that had afflicted the system, said Sue Cischke, vice president of environmental and safety engineering. The touch controls also have been recalibrated to respond more quickly to a driver’s touch, she said.

Ford is encouraging dealers to spend as much as 40 minutes training drivers to use the system.

“If you’re trying to figure it out as you’re driving, obviously that’s not a good thing to do,” Cischke said.

Ford’s problem, it turns out, isn’t so much a product quality problem as a customer quality problem… because why would consumers need 40 minutes of training on a system Ford insists they are “demanding” (despite, it must be pointed out, the government’s murmured objections)? Unfortunately for Ford, Michael Karesh argues convincingly that Ford’s quality problems go beyond the MyFordTouch issues… but because its quality was so weak before Mulally took over, at least Ford (and the “PR friendly” auto media) can continue to claim “improvement.”

On Thursday, the J.D. Power and Associates’ initial quality study will be published. If you pay the hefty fees J.D. Power charges, you get an advance copy, along with much more data than just the list J.D. Power releases to the public. Last year, Ford ranked highest among all non-luxury brands. It looks like someone is softening the blow that could come from a big drop down the rankings.

“I’m tired of being ashamed of where I live,” declared Mark Reuss, President of General Motors North America, at the Detroit Regional Chamber’s annual policy conference. His colleagues are likewise frustrated. “With all the national bashing of the region,” an aversion to Michigan is ingrained in the minds of potential job prospects, said Bill Ford, executive chairman of Ford Motor. Detroit is the city of long lost sex-appeal. Echoing the dejected sentiments of a clockwatching professional with a clientele of reluctant customers, Bill Ford added: “We have to do an incredible sales job to get them to come.”