Vauxhall Offers 30-Day Return Policy For Ampera

Swedish clothing store H&M offers a generous 30-day return policy that urges customers to Buy It Now, Return It Later. Looks like Vauxhall will be following suit.

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What Happened To GM's Hybrid Pickups?

One of the most conspicuous absences from GM’s full-size truck reveal was the lack of any hybrid variants. The highly-touted but slow selling hybrid full-size trucks and SUVs were never intended to be the darlings of America’s truck space, but they played an important behind the scenes role for the company.

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"Greener" Formula One Made To Measure For Toyota

Toyota dropped out of Formula One in 2009, and said it won’t come back , claiming that the sports is “too elistist” and out of touch with Toyota’s customers. Now, the company is dropping hints that the door is not closed forever. Asked by The Nikkei [sub] whether Toyota might come back to the sport, Toyota Managing Officer Kiyotaka Ise was much less dismissive than in the past:

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Chinese Couple Found Guilty Of Stealing Crap From GM

A Detroit court found a former GM engineer and her husband guilty of conspiring to steal hybrid car trade secrets. Their lawyers unsuccessfully argued that there were no secrets to steal. Ed Niedermeyer had said that for years.

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Fisker Runs Out Of Batteries, Stops Karma Production

Fisker put production of its Karma plug-in hybrid on hold. Reason: It is running out of batteries. Bankrupt battery manufacturer A123 Systems has cut its output.

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GE Green-Lights Big Ford Purchase

Earlier in the year, GE bought 12,000 Chevrolet Volts, and the company was promptly accused of “crony capitalism” and of “forcing its employees” into unwanted cars. The subtext was that the GE purchase propped up GM’s Volt sales. Now GE does the same with Ford, but at a smaller scale.

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DIY Plugin Hybrid, Only $3,000

Hmm. Fox News has the story about a bolt-on kit that converts just about any car into a plug-in hybrid that gets “ 50 percent to 100 percent better mileage” at a cost of only $3,000. But will it qualify for the tax credit and the HOV sticker?

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GM Wants To Build 500,000 Electrified Vehicles Annually By 2017

General Motors is looking to sell 500,000 vehicles with electrification technology by 2017, but the bulk of its focus will be on EVs or plug-in cars rather than conventional hybrids.

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Honda Shows Off New Tech In Old Wrappers

Apparently, Honda invited some journalists to Japan so they could go check out new technology carefully packaged into existing cars, lest anyone reveal super-secret things like what the next Acura RL looks like. No matter, we’ve got everything below.

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Fisker Sells 300 Karmas - To The Insurance Company

More than 300 Karma plug-in hybrids fell victim to super storm Sandy, Fisker spokesman Roger Ormisher told Reuters. The cars sat in a storage lot in Port Newark, New Jersey, which was inundated by Sandy. Among the lost Karmas are 16 that went up in flames. One car caught fire when seawater caused a short circuit. Winds spread the fire to 15 other cars.

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Ford C-Max Outsells Toyota Prius V In First Full Month Of Sales
The Ford C-Max’s first full month on sale was a fruitful one for the Blue Oval – the C-Max managed to beat its arch rival, the Toyota Prius V.Toy…
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Cadillac ELR Greenlit For Late 2013, Detroit-Hamtramck Gets $35 Million Investment

GM’s Detroit-Hamtramck plant will get a $35 million investment to build the Cadillac ELR, a luxury coupe that uses the Chevrolet Volt’s gasoline-electric drivetrain.

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Fisker Atlantic Delayed Until 2015

A presentation held Monday saw Fisker announce a delay for their smaller sedan, dubbed the Atlantic. The Atlantic will hit the market in late 2014 or 2015.

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$10,000 Off a Volt, Haters Gonna Hate?

The latest from USA Today suggests now is a good time to buy a Chevy Volt, if that’s what you really want. I checked in with former(?) TTAC scribe Captain Mike Solo, currently helping someone lease a Volt, and he says about the same: lease for $270 a month, with $1500 down. Which includes the government tax credit built into the residual…probably. So what does this all mean?

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Honda Develops "Hybrid CVCC"

Honda has developed a new, simple, gasoline-electric hybrid system which “will set a new standard for fuel efficiency and recapture the success of the CVCC engine 40 years ago,” writes Reuters.

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Range Rover Hybrid Withheld From American Nouveau Riche

In a devastating blow to fans of contrived displays of ecological sensitivity and ostentatious displays of consumption, Range Rover will apparently not sell their diesel-powered Range Rover Hybrid from the American market.

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The Internal Combustion Engine Strikes Back

The Nikkei [sub] detected a brand-new trend: Cars with an internal combustion engine. In Japan, 20 percent of new cars sold are hybrids. Elsewhere, especially in China and Europe, hybrid cars have a bit of a hard time. “Although being environmentally friendly is important, saving money is tops,” an unnamed Nissan exec told the Tokyo wire, and added that consumers in these markets look more closely at how much they can save on fuel costs in relation to vehicle prices. Now this trend is reaching Japan.

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Plug-In Prius: The Car For Royalty And Heads Of State

What car does Albert Alexandre Louis Pierre Grimaldi a.k.a. His Serene Highness Albert II, Sovereign Prince of Monaco drive? He drives a Prius.

Today, he switched it for a plug-in hybrid Prius. The minute the first plug-ion hybrid was available in Europe, Toyota shipped it to Monaco as a two month loaner.

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Toyota And BMW Edge Closer

Today, Germany’s Spiegel Magazin reports what we suspected since last December: “BMW and Toyota edge closer.” Both, says the magazine, will “enter a close partnership that transcends the projects that were agreed in the past.”

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April Plug-In Car Sales: Toyota Prius Wins, Chevrolet Volt Takes Second, Nissan Leaf Third

It was a good month for the Toyota Prius Plug-In, with the newest plug-in car outselling the Chevrolet Volt and Nissan Leaf in April.

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Honda Sells Hybrid Systems To Chinese Automakers

Hybrids are a tough sell in China. Honda and Toyota want to change this. Honda wants to change it so bad that it will provide its core hybrid car technologies to other Chinese automakers, in addition to its joint venture partners, The Nikkei [sub] learned today.

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Of Hybrid Heights And Other Hypes

An executive of a large carmaker that is very proud of its alternative energy offerings lately sighed into his drink: “If my customers would be anywhere near as interested in green cars as journalists, we would have long ditched the ICE.” I am reminded of that sigh when I read the news today.

“Americans are buying record numbers of hybrid and electric cars as gas prices climb and new models arrive in showrooms, giving the vehicles their greatest share yet of the U.S. auto market.” This according to the Associated Press, and papers from the Washington Post to The Bellingham Herald that reprint it. Really? Let’s have a look.

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First Hybrid Yaris Rolls Off Line In France

TTACers have known it for quite some while: Europeans won’t get a Prius C / Aqua compact hybrid, they will get a hybrid Yaris. Today, the first one rolled off the line at Toyota’s plant in Valenciennes, in the north of France.

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Most Hybrid Car Buyers Don't Purchase Another One

A study by Polk found that the majority of hybrid car buyers don’t end up purchasing another one – when Toyota Prius buyers are excluded, the number of repeat hybrid customers is as low as 22 percent.

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Toyota/BMW Partnership: Diesel Engines Earlier, Batteries Later

Last December, Toyota and BMW announced “a long-term technological partnership.” Ostensibly, it was about developing batteries together, and about BMW supplying diesel engines, in that order. Four months later, the priorities seem to have changed a little.

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Toyota Roasts GM: More Prius C Sold In Three Days Than Volts In A Month

Toyota is getting frisky. Per a press release, Toyota U.S.A. reports brisk sales of the game-changing Prius c compact hybrid. Then, TMS goes on to say that “In its first three days on the market, it sold 1,201 units, making it one Toyota’s fastest-selling vehicles and eclipsing Chevrolet Volt and Nissan Leaf sales for the entire month of February.”

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Quote Of The Day: "Five Years From Now, When I'm Not President, I'll Buy One Myself" – Obama On The Chevrolet Volt

You heard it yourself. When Obama is out of office, he’ll buy a Chevrolet Volt and drive it himself. The Secret Service, which famously wouldn’t let Obama drive the Volt down the Hamtramck assembly line, generally protects the President for up to 10 years after they leave office – we’d assume that the “no driving” clause applies here. So Obama’s Volt may sit for a long time – hopefully it won’t brick.

Meanwhile, the DoE’s projection of 120,000 Volts produced in 2012 (let alone sold to consumers) still looks a little optimistic. GM just restarted production of the car a few days ago. Their sales target of 45,000 in 2012 has been abandoned after coming 2,300 units short of their 10,000 unit goal in 2011. GM now says that they will adjust “supply to meet demand”.

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Toyota Drowns In Orders For Game Changing Engineering Feat Prius C

When I called Toyota’s new Aqua / Prius C affordable compact hybrid first a “gamechanger”, then an “engineering feat,” this attracted the attention of self-styled jargon vigilantes. They demanded equal platitudes to be bestowed on domestic models. In the meantime, the Japanese game changer threatens to change Toyota’s best laid plans: It sells ten times better than expected.

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Canadian Condo Won't Let Chevrolet Volt Owner Charge His Car

A Chevrolet Volt owner in Ottawa, Ontario has been blocked by his condominium board from charging his Chevrolet Volt – even though he has offered to reimburse the board for the $1 (approximately) in electricity it takes to charge the Volt at local rates.

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White House Denies Delaying Chevrolet Volt Fire Announcement

Obama! Socialism! Taxes! Jesus! Faith! Guns! Now that you’re paying attention, it’s time for our regularly scheduled programming. A Detroit News article claims that NHTSA is denying any interference on the part of the White House with respect to the Chevrolet Volt fires that resulted from government crash test procedures.

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Chevrolet Volt Misses 2011 Sales Target By 2,300 Units, Outsold By Nissan Leaf

Wamp wamp! That’s the sound of the sad trombone playing for the Chevrolet Volt, which missed its 2011 sales target by 2,329 units. General Motors hoped that the Volt would sell 10,000 units in 2011, but it was not to be.

Bloomberg reports that the bow tie brand sold only 7,671 Volts in 2011, but has plants to increase annual production to 60,000 units annually. 45,000 of those will be sold in the United States. The Volt had only been on sale nationwide for the final three months of 2011.

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Volvo XC60 Plug-In Hybrid: Because Wagons Don't Play In Peoria

There was ample hand-wringing when Volvo announced the death of their iconic station wagon in North America. While enthusiasts mourned the death of a cult classic, Volvo also announced a plug-in hybrid version of their V60 wagon, powered by a diesel engine and a hybrid drivetrain. Naturally, this vehicle was not destined for sale in North America.

The non-available V60 plug-in constituted the ultimate slap in the face for the Volvo faithful. Here was the newest generation of Volvo wagon (as opposed to the warmed over XC70 offered recently) with an environmental bent and the Euro-cachet of a diesel engine – but where was it? As Jamie Kitman of Automobile magazine rightfully pointed out, their core buyer is “green” but refusing to import such a vehicle may not be “lunacy”, because the Swedes have something more suited for American tastes – the same hybrid goodness, packaged as a gasoline-powered crossover.

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Volt Woes Spread To Europe, Affect Ampera

The Volt’s battery woes are having an effect on its European sibling. Automotive News [sub] reports that Opel/Vauxhall will delay delivery of the Volt’s sister-model Ampera, while investigations by U.S. authorities into battery fires following government crash tests of the Volt continue. An Opel spokesman told AN:

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Ethics Group Says Government Suppressed Chevrolet Volt Evidence

The National Legal and Policy Center (NLPC) filed a Freedom of Information Act request with the National Highway Traffic Safety Administration (NHTSA), seeking:

“All records, documents, internal and external documentations between the National Highway Traffic Safety Administration and General Motors between June 1, 2009 and December 1, 2011. These requested records shall include communication regarding the Chevrolet Volt, also known as the Chevy Volt.”

That’s a lot of paper if the request will be granted.

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Volt's Burning Desire: The Fix Is In. Is It Really?

GM is close to having a fix for the Volt battery that had a tendency to go up in flames after a crash. Meanwhile in Washington, senators are getting the grill ready.

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GM Considers Volt Battery Redesign, Halts European Deliveries, Will Miss US Sales Goal, Recall Or Buyback Possible

In the comments section of yesterday’s post on the ongoing Chevy Volt fire investigation, I noted that GM might

retrofit Volts with crash protection that can maintain battery integrity in all crash conditions… Mary Barra has said that GM is

“continuing to work with NHTSA to investigate additional actions to reduce or eliminate the potential of a post-crash electrical fire.”

I think some kind of update on the battery integrity front is inevitable, but we shall see…

Sure enough, today Reuters is running an interview with GM CEO Dan Akerson, who says that European deliveries of Opel-branded Volts (called Ampera) would be delayed pending NHTSA’s investigation, and that maybe, just possibly, the Volt’s battery might have to be redesigned. Says Akerson:

We want to assure the safety of our customers, of our buyers, and so we’re just going to take a time out, if you will, in terms of redesigning the battery possibly

Unfortunately, Akerson’s mangled syntax makes it tough to know if GM is really going to redesign the Volt’s battery, or what the “time out” in question means. He does tell the AP [via The WSJ [sub]] that a recall or buyback are options as well. Though redesigning the Volt’s battery could be expensive and devastating for sales, GM’s current post-crash safety protocol is incredibly human resources-intensive, and likely very costly as well. And the fact that GM is even considering redesigning the Volt for safety a year after its release is going to create a huge sales and marketing challenge anyway. Volt production edged down by 199 units in November, and now GM’s sales boss Don Johnson tells the Detroit News that the Volt will miss its 10,000 unit 2011 sales goal. At this point, GM may just want to take a mulligan on the Volt’s first year, redesign the battery, and relaunch the thing.

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Toyota Launches The Volt Worrier: A Prius Plug-In Hybrid That Won't Break The Bank

Toyota capitalized on the pre-Tokyo Motor Show buzz and presented its plug-in hybrid Prius PHV to the press. The car is not quite ready for launch, it will be launched in Japan on January 30, 2012. However, dealers accept orders as of today. The venue of the press conference was carefully chosen: The National Museum of Emerging Science and Innovation.

Toyota sees this car as the “mainstay next-generation eco-vehicle following the EV.”

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NHTSA Triggers "Thermal Events" In Volt Batteries, Opens Formal Investigation

NHTSA has has opened a formal defect investigation into the Chevrolet Volt, on the grounds that

Intrusion in a crash may damage the battery, which may result in a substantial thermal reaction and fire

We knew that NHTSA was already looking in to this type of defect after an earlier test incident, but the official investigation resume [ PDF] lists three separate thermal events that have occurred as a result of NHTSA tests. Hit the jump for the official explanation of this sequence of events.

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Data Of The Day: An Interactive Map Showing EV/Hybrid Sales By Location

Everyone knows TTAC hearts data, so this little NPR/Edmunds collaboration, which maps hybrid and EV sales by locality, is right up our HOV lane.

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Volkswagen Agrees With Toyota - On Future Technology

Volkswagen had painted a bulls-eye on Toyota and wanted to beat the Japanese by 2018. At least in terms of production numbers, Volkswagen will have Toyota beat this year. Instead, VW has to contend with GM.

The long-term new energy strategy of Volkswagen and Toyota on the other hand could have been devised in a joint planning session. Volkswagen believes that near-term, the plug-in-hybrid has a great future, whereas Volkswagen’s CEO Martin Winterkorn won’t live long enough to witness the boom of the pure electric car.

The German newspaper Handelsblatt has an interview today with Winterkorn. It echoes in large parts the interview which I had ten days ago with Toyota’s Chief Engineer Satoshi Ogiso. The two sound amazingly similar: Bullish on plug-in hybrids. Cautious on EVs.

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Toyota's Prius Chief Engineer Reveals The Future Of The Automobile. Part Three: A Game Changer In The Compact Class

Back on Friday, Toyota’s Chief Engineer Satoshi Ogiso and TTAC talked about the past of the Prius, and the future of the automobile. Back to the here and now: We also talked about a car that has been a ( badly kept) secret until today: A compact hybrid that suddenly makes former miser-meisters (such as the Honda Insight or the Mazda2) look like gas guzzlers. It is the Toyota Aqua, probably called Prius C when and if it lands on other shores.

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Chart Of The Day: The Truth About Vehicle Fires Edition

I’ve suggested in these pages that the several documented fires involving Chevrolet Volts suggest some kind of pattern, as no other major-manufacturer EVs have been involved in any reported fires. But, as Ronnie Schreiber at Cars In Depth points out, even that pattern seems to pale in comparison to the National Fire Protection Association’s tally of highway vehicle fires in the US each year. Though the number of highway vehicle fires has decreased significantly since 1980, 2009 still saw 190,500 fires. And between 2003 and 2007,

On average, 31 highway vehicle fires were reported per hour. These fires killed one person a day.

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Toyota's Prius Chief Engineer Reveals The Future Of The Automobile. Part Two: What Will We Drive In 10 Years?

Yesterday, we met Toyota Chief Engineer Satoshi Ogiso in his office in Toyota City. He is responsible for all new technology at Toyota. Yesterday, we talked mostly about the past. Now, we talk about the future.

When I ask Ogiso what car we will be driving in the future, he whips out a chart. It’s a chart which I call “Peak Oil 2.0.”

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Toyota's Prius Chief Engineer Reveals The Future Of The Automobile. Part One

“Look, when we started the Prius project in 1993, we did not even think of a hybrid system for the Prius. We did not set out to build a hybrid. We studied what was needed for the 21st century, and two things were certain: The need to protect the environment, and the need to bring consumption down. That’s all we knew, and you did not need to be a clairvoyant to know it.”

The man who told me this last Friday better become clairvoyant. On Satoshi Ogiso’s shoulders rests the future of Toyota. Ogiso is responsible for all new technology at Toyota. As Chief Engineer, he is in charge of the Prius and its many siblings, he is responsible for plug-in hybrids, EVs, fuel cell hybrid vehicles, anything apart from the aging internal combustion engine is his.

I meet Ogiso at the world headquarters of the (still, officially) world’s largest automaker in Toyota City.

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What's Wrong With This Picture: Smaller, Lighter, Weirder, Suzukier Edition
The Tokyo Auto Show is coming, which means it’s time for Japan’s automakers to roll out their weirdest, quirkiest, most Japanese designs. An elec…
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(Not-So) Wild Ass Rumor Of The Day: Lexus HS250h Getting The Axe

Quick, name the Toyota product least affected by Asian floods and tsunamis? How about the Lexus HS250h? While its junior “dedicated hybrid” brand-mate, the CT200h took a nasty lick straight from its launch, which occurred just as the tsunami hit, the HS has been Mr Reliable. Mr Reliably Unpopular that is: the instantly-stodgy, $37k base price sedan has found between 150 and 300 buyers every single month this year. You can’t pin that on any tsunami, the car is simply a sales stinker. And when high-profit luxury vehicles flop this badly, you have to wonder how it will affect the brand’s the reputation. In any case, I don’t have a [sub] to Wards, so I don’t know why they’re reporting that the HS will be dropped… but I’m not in the least surprised. The market has spoken, it’s time to kill it with fire.

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Volt Production Drops Slightly As Export Volume Ramps Up And Dealers Sell Demonstrators

With all the attention being paid to Volt sales, production and turn time in the wake of recent congressional criticism, I thought I’d update our recent chart of Volt sales versus production to see how GM’s wonder car is doing a month on. As you can see, there’s not much obvious change on the year-to-date chart, with both sales and production trending upwards. But if we zoom in on the most recent months, we can see something strange happening…

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Are You Ready For: Nissan's Supercharged Hybrid?

Of all the Japanese automakers, none are as far behind on hybrid technology as Nissan. For some time there was a sense that Nissan’s (relatively) huge investment in electric vehicle production would represent a “leapfrogging” of hybrid technology, but now the firm is using the common industry response to questions about future technology: a suite of options, rather than one single technology, will meet tomorrow’s low-energy transportation needs. As a result, Nissan’s been playing catchup, as it admits in a recent press release [ PDF]

“We must have a tougher job than any other hybrid team in the industry,” says Mitsunobu Fukuda, a senior powertrain engineer at NATC. “Because our CEO, Carlos Ghosn, used to be known as skeptical about the value proposition of hybrids we had to make a really compelling case that we could deliver value to customers to get him to validate a hybrid program.

In 2004, as a stopgap measure, Nissan licensed hybrid technology from Toyota for use in certain markets.

“It was a bit of a blow to our pride, but that was the right thing to do under the circumstances,” Fukuda says.“Instead of rushing out a ‘copy-cat’ hybrid we wanted to take the time to develop our own hybrid, one that is clearly different – and better. I think we’ve managed to do that.”

What makes Nissan’s forthcoming hybrid system so different? For one thing, it uses Nissan’s “one motor, two clutch” system (currently found only on the Infiniti M Hybrid), which enables a compact design. For another, it’s supercharged.

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BMW I3 and BMW I8 Concept Cars Sneak Into America

Journos are congregating at an undisclosed location near the Chelsea Dog Run Park in downtown Manhattan as I write this, for the first ever unveiling of the BMW i3 and BMW i8 concept cars in North America. The sneak preview is being held before the cars get shipped to Los Angeles for the LA Auto Show. The mostly carbon fiber built battery operated and hybrid-electric vehicles had already been shown at the Frankfurt Motor Show, but here they are, on America soil.

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OMG! Brian Ross Reveals Fisker Fraud On Massive Scale! World Aghast

After dogged reporting, ABC’s investigative unit, headed by Bria n Ross of dubious Toyota fame, found out the shocking news that Fisker received a $529 million federal, and now the unpatricotic SOB has the Fisker Karmas built in Finland. ABC is shocked, I say shocked:

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What's Wrong With This Picture: Prius C Or Not? Edition

Recent Toyota ads introducing the “Prius Family” have featured the Prius C Concept to represent the forthcoming compact Prius, which will bear only the most passing resemblance to the slick showcar. But if deception was Toyota’s game, the jig is up. Der Prius wird geschrumpft (shrunk), chortles Autobild, which says these images come from a Japanese brochure that was leaked to the web. And the car pictured does look far more production-Toyota-like than the decidedly Scionesque C Concept. Is it the real thing? Will ad-attentive Toyota fans wonder where the C Concept went? Will a compact hybrid sell well in any case? These pictures are worth a thousand questions…

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Quote Of The Day: Chrysler's Fuel Economy Crunch Edition

As the automaker that’s least-prepared for upcoming increases in federal fuel economy standards, it was more than a little surprising to find that Fiat’s five year plan for Chrysler did not involve any significant plans for hybrid drivetrain development. But more recently, CEO Sergio Marchionne has said a hybrid Chrysler 300 would be offered in 2013, and the firm hooked up with the feds to work on a hydraulic hybrid drivetrain. And though new CAFE regulations offer generous credits for hybrid pickups, a policy choice that rescues Chrysler’s investment in “Two Mode” hybrid technology, more will have to be done. For, in the words of Marchionne [via Automotive News [sub]],

I have no other way of getting to 2025 numbers than by going to hybrids

But Chrysler won’t rely fully on hybrids in order to make the significant fuel economy improvements it needs. In fact, it will be relying as much on diesels and compressed natural gas (CNG) drivetrains as anything else.

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Fisker's Sticker Shock: 32 Miles On Electricity, 20 MPG On Range Extender

The Chevy Volt’s best news in ages broke yesterday when GreenCarReports, er, reported that the Fisker Karma had received EPA approval at 32 miles of EV range, and 20 MPG (combined) thereafter. Moreover, the MPGE (the “e” is for “equivalent”) rating of 52 on electric power is nearly half the Volt’s 94 MPGE rating, suggesting that the Karma is not the most efficient car even in EV mode. And, at nearly 5,600 lbs (per evo.co.uk), you don’t have to look far to find out why. But if you ask Fisker, the problem isn’t the car… the problem is those darn EPA numbers, which you should probably just ignore anyway. After all, nobody drives less efficiently than their car’s EPA numbers, right?

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European Market Volt Gets EV-Only "Hold Mode," Should The US Version?

In an era of increasingly-globalized automobiles, the “market-to-market adjustments” which modify a global vehicle to “local tastes” are becoming an interesting source of insight into a company’s perspective. And Chevrolet Europe boss Wayne Brannon revealed one of the more significant adjustments in recent memory (because nobody reads the press releases), when he told Automotive News [sub]’s Dave Guilford

I just switch it into extended range mode, and I drive on fuel until I get there. When I drive in the little villages and towns, I drive in electric mode.

The reason it was important here is we have cities — like London — where you don’t have to pay a congestion charge if you’re running purely on battery. You save the battery for when you need it.

Gosh, that’s an interesting idea. It would certainly help clear up some of the confusion in the marketplace about why the Chevy Volt is the way it is. Imagine the tagline: “Gas or electric? You decide.” So, how about it, GM? Will that feature come to the US?

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Could Fuel Efficiency Save Racing?

With Audi and Peugeot dominating the last several Le Mans races using diesel technology to outlast the competition, it seems that the famous French race is becoming the premiere stage for developing and highlighting the latest fuel-saving technology. And why not? Most marketing of new fuel-saving technology highlights the preserved performance and enhanced reliability as much as pure energy savings alone. And leadership in this suite of attributes is about to receive a little more competition, as Toyota announces that

In 2012, Toyota will take part in several races of the FIA World Endurance Championship, including the Le Mans 24 Hours, with a prototype “LMP1” car featuring a gasoline-electric hybrid powertrain.

Get Hyundai on board, and bring BMW’s new i brand into the mix, and the international racing business could be re-energized by the competition to demonstrate the perfect compromise between performance, reliability and efficiency. As many of the top racing series see declines in viewers and manufacturer participation due to their increasing irrelevance to mass-market vehicles and brands, the golden age of endurance racing could just be dawning.

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Chevy-Dealing Congressman: "There Is No Market" For The Volt

In addition to being a representative from Pennsylvania, Republican Mike Kelly is also a Chevrolet dealer whose family has sold Chevys since 1953. But in recent hearings on government fuel economy ratings, he laid into his brand’s green halo car, the Chevy Volt with surprising zeal. Or, not-so-surprising, when you realize that he decided to run for congress in the wake of the bailout-era dealer cull.

I’m a Chevrolet dealer… we have a Chevy Volt on the lot, it’s been there now for four weeks. We’ve had one person come in to look at it, just to see what it actually looks like… Here’s a car that costs $45,763. I can stock that car for probably a year and then have to sell it at some ridiculous price. By the way, I just received some additional information from Chevrolet: in addition to the $7,500 [federal] tax credit, Pennsylvania is going to throw another $3,500 to anybody foolish enough to buy one of these cars, somehow giving them $11,000 of taxpayer money to buy this Volt.

When you look at this, it makes absolutely no sense. I can stock a Chevy Cruze, which is about a $17,500 car and turns every 30 to 40 days out of inventory… or I can have a Volt, which never turns and creates nothing for me on the lot except interest costs… So a lot of these things that we’re seeing going on have a tremendous economic impact on people who are being asked to stock them and sell them. There is no market for this car. I do have some friends who have sold them, and they’re mostly to people who have an academic interest in it, or municipalities who are asking to buy these cars.

With dealers like that, who needs competitors? Seriously, Kelly even says he fired the guy who ordered a Volt for his dealership… which he then counts against the Volt’s job creation record. Hit the jump for the rest of his quote.

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GM: Volt Second Shift Delayed, 60k Global Units Still Planned For 2012

The Chevrolet Volt may be beating cars like the Jaguar XF and the Lincoln MKT in the sales race, but GM won’t come close to building 120,000 of the plug-ins next year as the Department of Energy was expecting. Today GM confirmed to Automotive News [sub] that it will make 60,000 Volts next year… and it will do so while remaining on a single shift. GM had previously planned to add a second shift at the Det-Ham plant late this fall, but is putting that off until midway through next year, when production of the ’13 Malibu begins there. Until then, The General is adding 300 workers to the 10-hour, four-days-per-week single shift, a move the company says

will significantly reduce costs, and has no impact on the plant’s ability to make 60,000 Volts and Amperas (the European version of the Volt) in 2012.

Think 60,000 units is still more Volt than America will buy? Well, you’re right so far, but 15,000 of those will be exported to Europe, so GM only has to sell 45,000 US-market Volts next year. Although considering the Volt won’t crack 10,000 units this year, that’s still some strong projected growth. And as usual, the union local President sums up the situation with more candor than any executive would:

The sooner the better, but I guess demand will dictate when that happens. Hopefully we’ll get a third shift someday, too.

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The Chevy Volt's Marketing Challenge

I’m sure the resident anti-GM-bias patrol won’t look kindly upon this double-dose of Volt skepticism, but at the point that GM’s Volt production is ramped up well above its sales rate, we should be paying attention to what GM is saying about the challenge of marketing the Volt. Automotive News [sub] reports that it’s still too early to compare Volt and Nissan Leaf deliveries in terms of a competition, arguing

Chevrolet and Nissan are still selling to early adopters and green enthusiasts and will be for most of the coming year. Their real challenge is to learn how to market the high-profile cars to mainstream U.S. consumers in mass-production volumes in 2012 and beyond.

To prepare for that, both automakers are using 2011 as a sort of practice year, taking notes, tinkering with tactics and honing their marketing messages.

And according to GM sources, there’s a lot of honing to do…

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Chart Of The Day: The Chevrolet Volt's Sales Challenge

Is the Chevy Volt a flop? It’s a question that plenty of folks both inside the industry and beyond seem awfully curious about, and one that I’ve tried to stay away from until we had some strong data to go on. And with nine months of 2011 under our belt, we’re starting to get a sense of where the Volt is going… and it’s not been all reassuring news. Jalopnik notes that such unloved GM models as the Buick Lucerne and Chevy Avalanche outsold the Volt last month, but failed to look at the important stuff: production as compared to deliveries, and inventory. Jalopnik does quote a Cars.com inventory figure of 2,600 Volts on dealer lots, although the latest data we have from Automotive News [sub] shows 1,400 units in the national inventory as of September 1… which at that point constituted a 121-day supply. Add in the 1,644-unit differential between Volts built and Volts sold in September, and the estimated Volt inventory across the nation should be closer to 3,000 units. We will be sure to update when AN gets new inventory numbers, but for now, the signs aren’t promising.

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GM: No Volt Variations Until 2015
From the “how did we miss that?” file comes this Automotive News story, filed at the beginning of the week, which asked GM Europe boss Nick Re…
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  • Formula m Same as Ford, withholding billions in development because they want to rearrange the furniture.
  • EV-Guy I would care more about the Detroit downtown core. Who else would possibly be able to occupy this space? GM bought this complex - correct? If they can't fill it, how do they find tenants that can? Is the plan to just tear it down and sell to developers?
  • EBFlex Demand is so high for EVs they are having to lay people off. Layoffs are the ultimate sign of an rapidly expanding market.
  • Thomas I thought about buying an EV, but the more I learned about them, the less I wanted one. Maybe I'll reconsider in 5 or 10 years if technology improves. I don't think EVs are good enough yet for my use case. Pricing and infrastructure needs to improve too.
  • Thomas My quattro Audi came with summer tires from the factory. I'd never put anything but summer tires on it because of the incredible performance. All seasons are a compromise tire and I'm not a compromise kind of guy.