Category: Industry

By on June 24, 2021

Stellantis plans to extend the typical summer downtime at a couple assembly plants while relaunching production at Windsor Assembly next month. The Canadian van factory will be see two shifts returning on July 5th, while its Belvidere Assembly Plant in Illinois and Toluca Assembly Plant in Mexico will be idled due to the ongoing semiconductor shortage. This has become a common tactic within the automotive industry, with our doubting it’ll be the last occasion we’ll be reporting on extended summer vacations.

Meanwhile, Ford Motor Co. appears to have lost its technology chief to Amazon. Ken Washington was hired into Blue Oval after a sting with Lockeed Martin in 2014 and will be leaving the automaker next month to become vice president of software engineering for the tech giant.  Read More >

By on June 22, 2021

As the resident sourpuss, I make it my business to complain about every industrial hypocrisy that crosses my path and the automotive sector has kept me so busy that there’s hardly any time left to address my own failings. Though I do have to confess that I sometimes feel guilty about how frequently I’m compelled to gripe about electric vehicles. Provided that you’re willing to work with their charging limitations and less-than-impressive ranges, EVs have a lot to offer even in their current state. But the way they’ve been marketed has been so consistently disingenuous that I often end my days on the cusp of a frustration-induced aneurysm.

The winds appear to be changing, however.

After years of watching the industry bang its head against the wall, the media seems prepared to shift its position. Accelerated adoption of pure electrics doesn’t seem to be happening and too many EV startups have ended up being little more than an opportunity for investors to throw away money. Increasingly fewer people ask me about battery-powered cars in a way that suggests true enthusiasm. Excitement has given way to dubiousness as more people have begun to ponder if electrics are really all they’re cracked up to be.  Read More >

By on June 21, 2021

Subaru Legacy 2018 Logo Emblem Grille

The global semiconductor shortage has been particularly hard on Western automakers, though it’s not been peaches and cream for Asian brands. Following news that Nissan had run into issues resulting in additional downtime this summer, we’ve learned that Subaru is currently operating with a scant, nine-day supply of product and will be required to conduct more plant closures due to a lack of chips.

Having already stalled its Yajima plant on multiple occasions, as well enacting work stoppages at Subaru of Indiana Automotive (its U.S. facility), this is hardly where the brand wanted to find itself going into the warmer months. On Friday, Subaru announced it would be idling two plants in Japan’s Gunma prefecture this July.  Read More >

By on June 16, 2021

There is plenty of electrification news this week, despite the brunt of consumers remaining seemingly disinterested in the automotive segment that’s entirely dependent upon batteries. General Motors recently announced that it would be increasing its EV investments through 2025 to $35 billion, noting that some amount of the funding will also be going toward autonomous vehicle development.

Meanwhile, Stellantis confirmed that it’s planning a quartet of battery-driven automobiles offering more utility than the pint-sized Fiat 500e. Those vehicles aren’t supposed to see assembly until 2024 and there are lingering questions about where the firm plans on building battery plants. But the UILM union has confirmed that the upcoming models are likely to be midsized and built at the company’s Melfi plant in Italy. Read More >

By on June 14, 2021

With automakers having a difficult time keeping production schedules thanks to COVID restrictions nuking demand and upending supply chains, 2021 arrived with plenty of problems. Desperate to replenish fleets they had sold off while everyone was locked indoors, rental agencies went on a used car buying spree. But it wasn’t just rental fleets that needed to be restocked, dealerships are also finding themselves with fewer models on the lot than they’re accustomed to — which is a bad position to be in when surveys have revealed consumers are now willing to pay stupidly high prices for automobiles.

They’re reportedly going to great lengths to acquire used cars as the great buyup of 2021 continues.  Read More >

By on June 11, 2021

After years of restarting and then killing its electric vehicle program, Apple has again signaled that it’s once again serious about developing something for your driveway. Ulrich Kranz, former Canoo CEO and brains behind the BMW i-cars, has reportedly been picked up by the company for its automotive team.

Apple has yet to verify the hire and Kranz hasn’t updated his LinkedIn profile. But there have been multiple reports that he’s been been taken aboard specifically for his EV expertise. Unless social networking platforms are becoming passé (fingers crossed), it’s likely that the tech company wanted to wait until it could make an official announcement accompanied by an update on development.

That’s assuming Apple is still doing a car, however. Read More >

By on June 9, 2021

us-capitol, public domain

Apologies for all the semiconductor news. But it’s the topic of the day, with the United States Senate recently approving $52 billion in emergency spending to help bolster domestic chip production and another $190 billion for R&D programs.

Passing the vote (68-32) under the premise that boosting localized chip production would help prevent domestic automakers from having to cut corners, the Senate is also suggesting the funding could give the U.S. a competitive advantage against China. The Communist Party of China (CCP) has opposed the U.S. Innovation and Competition Act (formerly the Endless Frontier Act), with statements released from the National People’s Congress (NPC) demanding the legislation be halted immediately.  Read More >

By on June 7, 2021

Having covered the White House’s incredibly expansive and costly infrastructure plan, specifically as it pertains to transitioning the entire nation toward alternative energy vehicles, we’ve often found ourselves asking questions. Puzzlers include wondering whether or not consumers actually want this change and how can we possibly expect to pay for this when we’ve already starting conjuring money out of thin air for other government programs. We don’t even know where we’re supposed to get the rare-earth minerals necessary for production when mining them is heavily regulated in the United States and hardly an endeavor that would be considered kind to the natural landscape.

Last week proved that we weren’t entirely alone in pondering how all of this greenification is supposed to work.  Read More >

By on May 27, 2021

Hyundai Xcient

The Hyundai Xcient is on its way to becoming the first mass-produced hydrogen-powered, heavy-duty truck. Design and performance improvements have made it more competitive with those expected from Mercedes-Benz, Toyota-Hino, and Nikola.

Read More >

By on May 27, 2021

On Wednesday, the Senate Finance Committee advanced the Clean Energy for America Act making a few tweaks from earlier proposals. Changes include raising the federal EV tax rebate ceiling to $12,500 and opening the door for automakers who already exhausted their production quotas.

It’s good news for General Motors, which recently begged the government for just such a handout. But any manufacturer participating in the sale of electric vehicles will find themselves similarly blessed by the updated rules — assuming they make it through the halls of Capitol Hill with the necessary support.

Let’s take a peek behind the curtain to see what the updated proposal entails.  Read More >

By on May 27, 2021

global vehicle market

Is the global vehicle market in recovery following the 2020 downturn? Data analysts GlobalData seem to think the market is firmly in recovery mode, according to their latest report.

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By on May 26, 2021

Guyton

Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

Read More >

By on May 26, 2021

Lamborghini has changed hands more than a few times since it was founded as a way to show up Ferrari in 1963. It’s currently owned by Volkswagen Group, which recently made it clear that it has no intention of selling the brand.

The Anglo-Swiss Quantum Group reportedly made an offer to buy the raging bull from VW for an appetizing €7.5 billion ($9.16 billion USD), including a five-year deal where it would continue sourcing parts from Audi — as there’s basically no way around it without nuking the present lineup. The proposal was made earlier in the month with Volkswagen Group giving the newly established holding company a prompt no.  Read More >

By on May 25, 2021
chief communications officer

Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

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By on May 24, 2021

FTC

The Federal Trade Commission (FTC) has identified numerous repair restrictions in a new report to Congress. Parts replacement difficulty and parts availability limitations were among the restrictions.

Assisting in expanding repair options available to consumers is within the agency’s power. The Commission works with lawmakers on the state or federal level to provide choices when consumers repairs.

Read More >

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