Category: Industry

By on March 2, 2021

Jaguar Land Rover has canceled several planned vehicles and opted to reassess its Modular Longitudinal Architecture (MLA) after the company started fretting about the probability of unmet emissions requirements. Chief Financial Officer Adrian Mardell addressed investors on Friday to explain that all subsequent development of the platform would be postponed indefinitely. Ironic, considering MLA was supposed to be flexible enough to facilitate electrification and putting a lid on it means canceling the planned all-electric Jaguar XJ sedan and at least one unnamed Land Rover.

Rather than its intended purpose of underpinning all JLR products by 2025, the MLA platform is now said to be used exclusively on Land Rover’s larger SUVs. Meanwhile, the manufacturer has decided to prioritize its battery-focused Electrified Modular Architecture (EMA) as it tries to place a greater emphasis on electrification moving forward. Sadly, that means the $1.4 billion it spent in service of advancing MLA and finding a new partner that can help make Jaguar all-electric by 2025.

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By on February 26, 2021

The outside firm Nikola hired to conduct the internal investigation looking into the validity of claims made by ousted founder Trevor Milton has reached a conclusion. Milton does appear to have been fabricating the status of the company’s technology and how far along its prototypes were. But Nikola wasn’t helping and ended up being implicated in a few falsehoods of its own.

Some wealthy individual lying to a sea of people for the sake of making money is hardly news, however. The entire world runs on politicians and business people going back on promises made months earlier and clarifying statements that never seem to illuminate anything. What makes Milton’s offense so bad is that he seems to have used the power of lying to mislead investors who might have otherwise made money. Nikola shares never truly recovered from the exposé published by Hindenburg Research as part of its plan to short the company, and those who never bothered to question the legitimacy of its technical claims before investing are suddenly very interested in knowing everything about the business.

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By on February 25, 2021

fca
Jeep is laying off 150 workers that would have otherwise been employed at its Belvidere Assembly Plant, which actually produces the Jeep Cherokee instead of the long defunct, full-size Plymouth. Based on the timing, this decision appears to have something to do with the FCA-PSA Group merger that formed Stellantis.

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By on February 25, 2021

Ford badge emblem logo

On Wednesday, Ford CEO Jim Farley told attendees of the Wolfe Research Auto Conference that the United States needs to start building batteries for the industry’s planned deluge of electric vehicles now that semiconductor shortages have revealed the dangers of needing to source essential components from the other side of the planet.

Farley is likely correct in stating that America really should be able to supply itself, and not just in regard to semiconductor chips. Pandemic-related lockdowns crippled countless industries by upsetting the balance of supply lines. Halfway through 2020, farmers were dumping millions of gallons of milk per day and plowing up fields of eatable vegetables as restaurants were shutdown; factories were idled as part shortages became commonplace; cleaning supplies and disinfectants became impossible to find.

But it’s hard to translate that into sympathy for Ford because, while all of the above was happening, the automaker’s leadership was saying that there was no good reason to manufacture its own batteries.

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By on February 25, 2021

Buell

EBR Motorcycles of Grand Rapids, Michigan, in 2020 acquired Buell and is bringing the storied brand back to life. Models are currently in production, based on the 1190 platform renown for its horsepower and handling.

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By on February 24, 2021

Goodyear

Goodyear Tire & Rubber Company has announced that they are acquiring Cooper Tire & Rubber Company, strengthening their position in the market, and expanding the number of brands where the rubber meets the road.

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By on February 16, 2021

2019 Jaguar I-Pace

Jaguar Land Rover (JLR) has announced that it plans to have transitioned the Jaguar side of the business entirely to electric vehicles by 2025. Meanwhile, the more profitable Land Rover brand will be receiving its very first EV sometime in 2024. The plan is backed by a £2.5 billion (roughly $3.5 billion USD) investment.

As usual, take these promises with a grain of salt. Practically every manufacturer has underdelivered when it comes to electrification and features existing under the catch-all mobility tag. Jaguar’s current battery-electric vehicle, the I-Pace, hasn’t exactly been a smash hit and its construction is actually contracted out to Magna Steyr in Graz, Austria. Jag also recently abandoned the new XJ model, which has been in development for years. Ironically, the car was supposed to become the brand’s first all-electric sedan.

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By on February 9, 2021

Tesla CEO Elon Musk came under fire this week after Bloomberg wrote a piece accusing him of playing nice with totalitarian China following years of showing totalitarian California a complete lack of respect. With the semiconductor shortage leaving the industry in a holding pattern, tabloid journalism seems to be filling in the gaps to the dismay of yours truly. However, Musk’s relationship with both countries remains relevant since they represent the two largest automotive markets on the planet and will dictate the trajectory of the business.

He’s being accused of being extremely apologetic to Chinese regulators, despite having become infamous for acting in the exact opposite manner in the United States. As you might recall, American Musk is all about flagrantly ignoring the rules and telling the government regulators to take their concerns into the bathroom where they’ll have the privacy necessary to stick them where the sun doesn’t shine. When it comes to high-IQ billionaires, our Elon is the bad boy’s bad boy. But Chinese Musk is said to be deferential and happy to comply with the request of oversight groups before they become official mandates.

He sounds like a total traitor! At least, that’s how China’s state-run media framed it before Western outlets took the reporting and made Elon seem even worse on Tuesday. The story has since been spreading online, encouraging this website to take another look to see if Mr. Musk is actually the double-crossing villain that’s being claimed.  Read More >

By on February 5, 2021

Residual complications from COVID-19 lockdowns and overdependency on Central Asian suppliers have left most of the automotive industry fretting over where they’ll be sourcing their semiconductor chips in 2021. What started as an issue forcing a handful of manufacturers to rejigger their assembly schedules has evolved into a worldwide problem. This week, practically every automaker with a global footprint announced that it would be suspending production at key facilities to contend with the shortage or issued warnings that their Q1 earnings might be negatively impacted if supply failed to stabilize.

On Thursday, Volkswagen Group decided this was unacceptable and demanded that something be done about it in Europe — which is the region that has arguably been hit the hardest.  Read More >

By on February 5, 2021

General Motors will reportedly be making a $75 million investment into Toledo Transmission later this year. This follows an earlier $39 million investment from GM set aside for the eight-speed rear-wheel-drive transmission, which came as a package deal offering another $32 million for Defiance Casting Operations.  Read More >

By on February 4, 2021

While the Great Semiconductor Shortage of 2021 probably isn’t going to the defining historical topic of the modern era, it’s presently doing a number on the automotive industry. Volkswagen Group, Ford, Mazda, Nissan, Subaru Corp., Toyota, and Stellantis have all reported the need to scale back production this year.

On Wednesday, General Motors said that it would also have to handle the issue by closing down four plants next week. Affected sites include Kansas’ Fairfax Assembly, Ontario’s CAMI Assembly, and Mexico’s San Luis Potosí Assembly. GM Korea will likewise be operating Bupyeong 2 at half capacity, according to ReutersRead More >

By on February 2, 2021

On Monday, Ford and Google jointly announced a strategic, six-year partnership to accelerate the automaker’s connected vehicle and data service programs. Framed as part of Ford’s natural evolution into an information focused mobility firm, the release was loaded with corporate buzz phrases that we had to clean up. But the gist is that Ford would like to leverage Google Cloud for its products, meaning all future Ford models will be running Android operating systems starting in 2023.

This clears a pathway for improved integration from Google Assistant, Maps, Play, or any third-party applications catering to the incredibly popular OS. Unfortunately, it also highlights how gaga automakers are getting about data for the umpteenth time.

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By on January 19, 2021

Stellantis

Stellantis, the merger between Peugeot and Fiat Chrysler Automobiles, became effective on Saturday, January 16th. The world’s fourth-largest carmaker has emerged, a surprise to no one.

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By on January 13, 2021

 

 BrightDrop

General Motors has rolled out BrightDrop, moving them further into the business of first-to-last-mile products, software, and services for delivery and logistics.

“BrightDrop offers a smarter way to deliver goods and services,” said Mary Barra, GM Chairman and CEO.

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By on January 12, 2021

 

Lordstown Motors

Lordstown Motors announced on Monday that they had exceeded 100,000 pre-orders for their Endurance light-duty, all-electric pickup, slated to begin production in September.

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Recent Comments

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  • MKizzy: On EV forums, it’s kinda fun reading Tesla fans getting excited about the yolk and ready to fight...
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  • 3800FAN: Jaguar has been on deathwatch since the BL days. My whole life theyve been like Pontiac. A brand that once...

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