Toyota GR Boss: Brand Will Lean on Partnerships to Develop Future Sports Cars

Chris Teague
by Chris Teague

Toyota deserves credit for its line of sports cars and manual-transmission offerings, but the Japanese auto giant isn’t planning to keep those efforts afloat by itself. Toyota Gazoo Racing (GR) president Tomoya Takahashi recently told reporters in Australia that the company would look to collaborations with other brands to continue making sports cars going forward.

“The sports car market is shrinking in the future. We cannot maintain sports cars as one brand, Toyota. Collaboration between brands will increase in the future. We don’t know with whom we’re going to collaborate.” The GR Yaris and GR Corolla are Toyota’s current in-house sports cars, while the GR86 and GR Supra were developed in partnership with Subaru and BMW, respectively.

Takahashi’s view is that working with other automakers increases Toyota’s chances of making the driver happy.

“It’s not for one manufacturer to survive, but to protect car enthusiasts,” he said.” “Our mission is to make car guys smile, so we need to collaborate sometimes.”

There’s no word on future GR vehicles, but Takahashi was clear that the brand wants to make fun cars, not vehicles focused on all-out speed. “Our target is not to make fast cars. Our target is to make fun cars,” he noted.

While it might seem like a bummer that Toyota would again lean on another manufacturer to build sports cars, the fact that it will continue focusing on fun cars is worthy of celebration. The GR Yaris and Corolla are great cars, but if the alternative is no Toyota sports cars, we should take the co-branded vehicles with a smile.

[Images: Toyota]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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4 of 19 comments
  • Akear Akear on Jun 19, 2024

    This is similar to what lazy GM and Ford used to do.

  • Sayahh Sayahh on Jun 19, 2024

    Imagine if Ford had Toyota design and build a Mustang engine. It will last over 300k miles! (Skip turbo and make it naturally aspirated.) Maybe Yamaha will help tune it...

  • Wjtinfwb "If I had asked idiot traitors what they wanted, they would have said faster horses".... What they wanted, vs. what they'll actually pay for are clearly two different things. It's not hard to want the vision of EV's the Biden admin sold everyone; inexpensive, fast charging with long-range, charging on every corner, minimal impact on the environment. The government delivered none of that. They threw automakers under the bus at the last minute after many of them made huge investment in tech, plants, R&D. Then Biden and his hapless bunch just walked away, built no charging stations, no support for natural resources and doubled down by stoking the labor fires increasing automakers costs substantially. EV's are absurdly expensive for the utility they provide and time is demonstrating their resale value to be in par with a 80's GM diesel wearing a Yugo badge. Sorry, it's not the consumers job to make a fairy tale come true. Making and selling cars is extraordinarily capital intensive, the automakers aren't throwing good money after bad betting on a senile old man who has delivered on none of his promises and is rapidly making himself irrelevant in the national conversation.
  • Fred As a British Car Fan I liked them, but then I sat in one and changed my mind. I like the unique looks of the newer ones.
  • FreedMike Not much to look at, but these were sweet to drive.
  • EBFlex Ford finally making a good decision although they should shut down their EV operations and investment all together. Why lose that money too?
  • Mike Lol. This is the king of suvs. And its made by GM.Why is everyone trashing it?Top of its its class for a quarter century.