Suzuki Jimny May Soon Become Electrified

Matt Posky
by Matt Posky

If you’re into tackling off-road challenges on a budget or have an unhealthy amount of nostalgia for the Suzuki Samurai that was taken from us in the 1990s, you were probably disheartened to learn that the Jimny (which is what the Samurai is called globally) wouldn’t be coming to North America. Suzuki had already exited our market and the logic at the time was that a super-small ORV probably wouldn’t see a lot of takers in the land where full-sized pickups reign supreme. While Europe was given access to the Jimny, sweeping emission laws have spelled trouble for the K15B engine it uses there. However, Suzuki now seems to have figured out how to get around that problem and indirectly announced on Thursday that the model would eventually become an EV. 


It doesn’t make a lot of sense on the surface. The Jimny’s biggest selling points are the fact that it’s small, lightweight, and extremely capable in an off-road environment. The fact that it also utilizes an old-school ladder frame likewise means it’s easier to repair after being pummeled on jagged rocks, tree stumps, and whatever else you’ve attempted to drive over. 


Going electric likely means an end to all of the above with there being a strong likelihood that the model would also become quite a bit more expensive than what’s presently on offer – at least before any government-backed incentives come into play. 


But there may not be any alternative path for Suzuki to walk. The 101-horsepower, 1.5-liter (technically 1,462-cc) naturally-aspirated inline-four motor the Jimny uses across the planet is already confronting regulatory issues in Europe. It’s technically a new motor for the brand. But is based heavily on older designs. Meanwhile, its status as a Kei car in Japan has limited it to the 658-cc R06A I3 Turbo. 


It’s not particularly quick in either format and would struggle to break 90 mph in even its most ambitious setup. But it’s admittedly not designed for highway use and shines the brightest at lower speeds on uneven terrain and exceptionally tight roads or trails. Earlier incarnations of the Jimny (including examples sold in North America) could barely touch 70 mph and the top speed just keeps getting lower the further back in time you go. 


While electrification could certainly make the vehicle more punchy at low speeds, thanks to the instantaneous torque offered by EVs, we’re doubting the Jimny will be transformed into a grand tourer. Unless Suzuki totally re-imagines the SUV, it’ll probably never reward drivers for keeping it on the highway. 


But we don’t really know much about the electrified Jiminy right now. Suzuki hasn’t even officially confirmed its existence. We only know about it because Road & Track shared an image from the manufacturer’s product planning announcement, which seeks to begin electrifying its lineup in 2024. By 2030, Suzuki plans to introduce five new EVs and has identified the chosen models by showcasing their silhouettes during the presentation. One of these was very obviously the fourth-generation Jimny introduced in 2018. 


While we like to follow the Jimny because everyone seems to see it as the weird little SUV that got away, we don’t expect to see it coming to our market anytime soon – electrified or not. Suzuki has explained that it plans to focus sales in Europe, Japan, India, Africa, and Southeast Asia – where itty-bitty cars tend to sell better. However, the EV Jimny seems to be targeting Europe specifically for the reasons stated above. Here’s hoping it’s still a solid off-road option for people with a modest recreational budget.


[Image: Max Anuchkin/Shutterstock]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Ssjoeloc Ssjoeloc on Jan 31, 2023

    They have sold this model in Mexico, in limited numbers so I have question if "North America" is accurate?

    • See 1 previous
    • Statikboy Statikboy on Jan 31, 2023

      @VoGhost


      We whiteys do have difficulty seeing past our own white picket fences... Social Myopia?

  • ""It's an odd remnant of colonization and white supremacy that many cannot comprehend that Mexico is part of the same continent as Canada.""


    Yeahhh, and yet some 30% cannot fathom it

  • Dwford Ford's management change their plans like they change their underwear. Where were all the prototypes of the larger EVs that were supposed to come out next year? Or for the next gen EV truck? Nowhere to be seen. Now those vaporware models are on the back burner to pursue cheaper models. Yeah, ok.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
  • ChristianWimmer Best-looking current BMW in my opinion.
  • Analoggrotto Looks like a cheap Hyundai.
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