Subaru Promises Something New for L.A. Auto Show

Matthew Guy
by Matthew Guy

In typical form for the PR machine of a modern automaker, Subaru has released the briefest of shots showing a rig they promise to introduce at the upcoming L.A. Auto Show – and we have a pretty good idea what it is.

Yeah, we ended a sentence with a preposition. You’ll live. The image heaved this morning by Subaru onto the Internet shows only a left-front wheel, one adorned with the Exploding Galaxy logo and brightwork spokes tempered with textured back features. It’s easy to pick out the Bridgestone brand stamp, suggesting at least the trim at which we are looking isn’t a Wilderness model (those have received Yokohama Geolandar tires in the past). That stepped bodyside cladding on the teaser car’s lower door edge is a Forester design cue.

Another clue this image is of a Forester is the realization of a total dad joke, one which only happens when a person clicks through to Subaru’s official information page for the L.A. Auto Show – it leads to a page featuring a raft of, erm, forest videos. Hey, get yer chuckles where you can these days, kids.

The Forester isn’t Subie’s best-selling model, but it’s close. So far this year, the model has found 121,824 buyers, just a handful behind Crosstrek and top-dog Outback, the latter of which sold 135,277 units through to the end of October. As a percentage, the Forester has accounted for nearly one-quarter of the 520,995 vehicles sold by Subaru during the first ten months of 2023. But taking the month of October by itself, the Forester was indeed the best-seller, marking the fourth consecutive month it achieved this feat according to the company.

Assuming this teaser shot does portend a new Forester, it’ll very likely be a 2025 model since pricing for the 2024 was revealed back in August. The car now starts at $26,895 plus fees and is presently offered in a half-dozen trims ranging from Base to Touring. Buyers tend to like its better-than-most-crossovers ground clearance (8.7 inches or 9.2 for Wilderness) though the single-engine option of a 2.5-liter boxer making 182 horses could use an update; perhaps that’s in the hopper for L.A. as well.

Promised as an “all-new fully redesigned vehicle”, the machine teased here will make its global debut in Los Angeles on November 16.

[Image: Subaru]

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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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2 of 14 comments
  • Daniel J Daniel J on Nov 03, 2023

    Drop the cvt and put the 2.5T in it then we can talk.

  • Bd2 Bd2 on Nov 14, 2023

    Less ghastly than the outgoing one, but still not a looker.

    The last decent looking Forester was around 2 decades ago.

  • Ras815 Their naming scheme is almost as idiotic as having a totally separate Polestar brand for EVs that look exactly Volvos. But you can tell it came from the same idiocy.
  • Dukeisduke "The EX naming convention is used for the automaker’s new and upcoming EVs, the EX30 and EX90."Only upcoming when they can figure out the software.
  • SCE to AUX I've always said that consumer/business pressures will reign in government decrees, as they have in the past in places like California. That state has moved the goalposts many times for "ZEV" mandates.But the problem is the depth of politicization of the EPA. Mfrs need continuity and long-term commitment to requirements, not living on a 4-year political cycle of who's in the White House and Congress. Your President - whomever that is - isn't going to be around forever.Ironically, backing off the gas means handing a greater lead to Tesla, Rivian, and Lucid, (and possibly H/K/G). The whiners have begun heavy investments whose ROI will be extended by years, and their EV sales will reduce even further.It's like the coach granting his players less practice time because they're tired, while the other team stays fit - that's how you lose the game.
  • Dukeisduke The administration is slowly dribbling out details of the change - it's like they don't want to piss off environmentalists, the auto manufacturers, or the UAW. John McElroy covered this very well in today's installment of Autoline Daily: AD #3751 - 2024 U.S. EV Sales Could Grow 43%; China Price War Spreads To ICE; U.S Vehicles Biggest Ever, Also Lowest CO2 - AutolineAlso, even though vehicles in the US have gotten larger, heavier, and more powerful (thanks to the shift away from sedans to trucks and SUVs), according to a year-end report by the EPA, in 2023, average fuel economy was at its highest ever, and CO2 emissions of new vehicles were at their lowest ever ( The 2023 EPA Automotive Trends Report: Greenhouse Gas Emissions, Fuel Economy, and Technology since 1975, Executive Summary (EPA-420-S-23-002, December 2023 ).
  • Golden2husky How about real names instead of alphabet/numeric soup?