Nissan Retiring Rogue Sport for U.S. Market

Matt Posky
by Matt Posky

The Nissan Rogue Sport will be leaving the United States in 2023, though it will remain available elsewhere in the world as the Qashqai compact crossover. 

"With the all-new Rogue and recently redesigned Kicks, we will continue to cover this part of [the] market effectively," Nissan Vice President Scott Shirley explained in a memo to dealers.


While Automotive News was the first outlet to reference any hard evidence of the Rogue Sport being walked to the gallows, rumors that the model wasn’t long for this world had been circulating since Kicks U.S. volumes spiked in 2019. However, Rogue Sport actually still does a fair bit of business in North America, you just need to look a little further to the north.

Despite annual sales figures being muddled by how frequently its U.S. numbers get swirled together with volumes of the larger Rogue, it’s pretty clear that the Sport isn’t nearly as popular in the United States. Though Canadian volumes are at about 40 percent of what you’d expect from the larger Rogue – with the former model seeing 11,970 takers in 2021. 

That’s higher than your author would have imagined. But it doesn’t make much difference if you live below the Peace Arch Border Crossing. 

With the $19,900 Nissan Kicks now targeting younger buyers with less disposable income, there really doesn’t seem to be much of a need for the Rogue Sport to continue existing. Despite being a foot smaller than Nissan’s best-selling model, the Sport intentionally mimics its style with a starting price that seems a little too close for comfort – at $24,960 before taxes and fees. The standard Rogue retails for just a couple of grand more and comes with a lot more features as standard equipment. It likewise has a powertrain that’s substantially more powerful and fuel-efficient than the 141-horsepower unit found in the Rogue Sport. 

"We are also able to invest more resources in our current vehicle lifecycles and next-generation products," Shirley added in the note to dealerships. 

My guess is that includes the 2024 Kicks redesign that’s supposed to make the model a little bigger and add all-wheel drive as an option. Why dedicate production space to the Sport on a market when the vehicles that bookend it perform better on the given market and are about to yield even more overlap? 

Nissan has already confirmed that the Rogue Sport will be leaving the United States in 2023 and the dealer memo cites December as the last month of production. That means you might still find some new ones on the lot through the spring of 2023. Nissan also said it’ll maintain parts support for the model until 2033.


[Images: Nissan]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Cprescott Cprescott on Aug 30, 2022

    No loss. Any time there is one less Nissan is a good thing!

  • Sgeffe Sgeffe on Sep 01, 2022

    TTAC, can we please send Replies to Comments that contain more than one paragraph?! Being able to reply more than one deep, as I’ve seen mentioned elsewhere, would be nice as well.


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