Nissan Reduces Output of Two Popular Models In Hopes of Improving Inventory Glut

by Chris Teague

Published: September 12th, 2024

nissan reduces output of two popular models in hopes of improving inventory glut

Nissan dealers have struggled with profitability amid a glut of inventory and diminishing buyer interest, but the automaker has taken steps to improve the situation. Earlier this year, Nissan implemented new incentives that helped clear some of the overstock, and now, the company is cutting production of two of its most popular models.

The automaker sent an email to dealers earlier this month, saying that it would reduce output of the Rogue and Frontier by up to 40,000 units this month and next. Those two vehicles made up almost 40 percent of Nissan’s sales in the U.S. during the first half of this year, and the Rogue alone represents nearly a third of the company’s volume.

Spokesperson Kyle Bazemore told Automotive News, “We continue to work with our dealer network to manage inventory appropriately, especially for our core models.” Production cuts should help with the oversupply problem, but incentives have been a significant benefit for all parties.

Nissan dealers have carried an average of 83 days’ supply in recent months, closer to the industry average of 81 days. That’s due mostly to the massive savings buyers saw on new models, with the automaker offering incentives that averaged 12 percent of its vehicle transaction prices, nearly five points higher than the industry average of 7.2 percent.

Dealers aren’t convinced that production cuts will be the answer. One told Automotive News, “Instead of trying to generate throughput and increase sales and market share, they are going to cut stuff going down the assembly line.”

[Images: Nissan]

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Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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3 of 26 comments

Johnster on Sep 13, 2024
At a time when most of its mid-sized competitors only offer turbo 4-cylinder engines, the standard V-6 engine of the Frontier offers the promise of better long-term reliability. It is also one of the few mid-sized pickups offered with something other than a crew cab. When you compare it to the pricey new Tacoma, with its unproven turbo 4, it becomes even more attractive.

2 Reply
- Joe65688619 on Sep 15, 2024
  Agree. And to the previous posts, Nissan's engines are not the issue (perhaps aside from the variable compression turbo).
  
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Lou_BC on Sep 13, 2024
I can see why Frontier sales are sluggish. Both Ford and Chevy/GMC have new small trucks on the market. Toyota has a redesigned Tacoma out as well. The Maverick and Santa Cruz also compete in this space.

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