Mercedes-Benz EQS to Adopt S-Class Styling Cues

Matt Posky
by Matt Posky

Mercedes-Benz will reportedly be offering the all-electric EQS with a traditional grille lifted from the S-Class sedan. The brand’s all-electric flagship has failed to unseat the true king and the company has taken steps to try and incorporate some of the older model’s charms into the EV. Moving forward, the EQS will have a more traditional exterior as an option — perhaps signaling that the entire EQ line will soon be abandoning its overtly electric design language.

Mercedes only sold 5,756 units of the EQS inside the United States last year, representing a nearly 20 percent decline in sales against 2022, which also happened to be its first full year on sale. By contrast, the S-Class saw 10,122 deliveries in 2023 and it was a particularly bad sales year for a model that was launched nearly half a decade ago.

It’s no secret that the company has struggled to move its all-electric EQ products. However, dealers seem to especially loathe the EQS, noting that it has been severely oversupplied. Customers have been more interested in the smaller EQB and EQE, rather than the $105,550 (starting price) EQS. Sadly, those models have had trouble getting into the right hands and likewise aren’t seeing the kind of volumes you’d expect from something priced tens of thousands lower. There have also been complaints that Mercedes-Benz wasn’t offering dealers the kind of support they needed to make the EQS a bigger success.

According to Autocar, Mercedes-Benz CEO Ola Källenius noted that the model would be getting the S-Class grille as an option during a recent earnings call. The sedan version is also supposed to be getting a larger battery that expands its range by 31 miles. While the executive didn’t specify, it’s assumed the battery will be the 118-kWh unit that’s recently been made available via the EQS SUV.

“Some [customers] will want to keep a more sporty look and have the star integrated in the panel, and some we believe will want to have the more traditional look,” Källenius told investors.

The image that Mercedes teased was said to be identical to the grille that’s on the current S-Class. While that photo may have simply been a placeholder, the assumption is that the company wants to try and move the EQS (and possibly the entire EQ lineup) away from styling elements that differentiates them from the rest of the Mercedes lineup. Adopting the S-Class grille will likewise allow the automaker to continue using the very handsome AMG grille (above) on its all-electric products. 

Källenius said that the updated EQS will be available in June, with the upgraded battery likely making an appearance on the sedan variant before then. However, that’s presumably going to apply to Europe where the model moves in larger numbers. North America may have to wait a little while longer before it sees any changes made. Feel free to sound off below if you think it’s going to make a meaningful difference in terms of sales.

[Images: Mercedes-Benz]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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2 of 20 comments
  • Irvingklaws Irvingklaws on Feb 28, 2024

    Seems more like they're adopting Honda styling queues. Now if they would just adopt their reliability...

  • Lorenzo Lorenzo on Feb 29, 2024

    An S-class grille is probably enough to fool people. The higher the price, the more gullible they get.

  • FreedMike This would be a good commuter module for someone with at-home charging ability. But if you just couldn't live without going Nissan for an EV, a base Ariya would be a far better bet, doesn't cost much more, and has way better charging capability (and is not limited to CHAdeMo). And, yes, Nissan dealers will deal like crazy on one.
  • ToolGuy Wave a flag in an American's face and all rational thought disappears. Same thing works with breasts.
  • SCE to AUX "Relevant metrics include how often you interact with your phone, how frequently you speed, how many times you have to stop quickly, how often you drive at night, and even the average distance you drive. Location data has also been rumored to play a role. For example, vehicles that frequently traverse high-crime areas may be subjected to higher rates."Those are very relevant metrics.I don't use these apps, I don't speed, I don't own expensive-to-insure cars, and my rates have not gone up. I've also been an Erie policy holder for 35 years, so I don't shop around every few months looking to save $100.
  • 2ACL Too much, but at least it can get out of its own way. One adjustment I don't think I'll ever make to the modern automobile is sub-160 hp beyond $25k.
  • MaintenanceCosts The black wheel arches and rocker trim are ghastly. Looks like to get them in body color you have to downgrade to the N Line. And you can't get a 360-degree camera on the N Line. Oh well, I'm not a compact CUV customer anyway.