Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part XXXIV)

Corey Lewis
by Corey Lewis

As we covered in our last installment, the Cadillac Eldorado was “all-new” for 1963 as GM repositioned its flailing flagship convertible. While the rest of the lineup existed as a refresh of the 1961-1962 generation, Eldorado was set apart. Not that it looked different to the rest of the model range, as it received the same visual updates. Eldorado was considered new, special, because of its change in construction: It ascended the ranks in 1963 to the Fleetwood assembly line. And there were a few new details under the skin to draw in the consumer.


Remaining steadfast was the C-body platform that underpinned all standard sized Cadillac models since the first Sixty-Two of 1940. Eldorado’s wheelbase of 129.5 inches carried over into 1963, as chassis rolled down the Fleetwood line alongside (or perhaps near to) the luxurious Sixty Special and Seventy-Five series cars. Overall length increased by an inch over 1962, to 223 inches. 

Like the similar but less exclusive Sixty-Two convertible, Eldorado’s width decreased from 79.9 inches in 1962 to 79.5” in 1963. Due to their extra equipment, Eldorados weighed between 4,800 and 5,000 pounds, roughly 100 more than a Sixty-Two convertible equivalent. All Cadillacs of 1963 were powered by the same overhead valve 390 (6.4L) V8. However, the 1963’s 390 wasn’t the same as the 390 of 1959 origins.

The original 390 was created when Cadillac added a longer stroke (3 and ⅞”) to the 365 V8 of 1956, which boosted power to 325 horses. The power figure jumped to 345 horses when the engine was fitted with the upsell Tri-Power triple carb. This version of the engine existed only between 1959 and 1962. Though it carried the same displacement, the 390 series engine of 1963 was a complete rework. Cadillac’s engine line was modernized that year with new tooling, and the engine itself was different to the previous OHV and its origins in 1949. 

The engine’s general architecture and layout were carried over from the prior V8, but the overall package was an inch lower, four inches narrower, and 1 and ¼ inch shorter. There were shorter connecting rods in the new engine, and a brand new housing. Made out of aluminum, the housing was the mounting point for the power steering pump, distributor, and water pump.

Further advancements came in the form of a new-fangled alternator to replace the engine’s previous generator. And the crankshaft was revised to make it stronger and lighter. Bore and stroke were the same 4” x 3.875” of the previous engine. The compression ratio was 10.5:1. A four-barrel carburetor was standard, and the only configuration available.

These changes amounted to a power plant that was more modern, more compact, and 52 pounds lighter than its predecessor, but with the same 390 cubic inch displacement. Power was standardized at 325 horses and 430 lb-ft of torque. The new 390 series OHV engine proved a very short-lived mill, and existed only from 1963 to 1964 before it was replaced by ever-larger displacement variations. Domestic automobiles headed toward the Seventies with an optimistic eye on huge displacement and torque figures. Surely that would never change!

In other engineering news, Cadillac heralded a “true-center drive line.” The company promised with modern design and precision assembly of the engine and transmission that noise, vibration, and harshness or “driving impulses” were isolated or canceled. Worth noting, the transmission itself was a carry-over: the same four-speed Hydra-Matic used for years at GM. The Hydra-Matic reached its end of life that year (1940-1963) and was replaced by the Turbo-Hydramatic (TH400) in 1964.

Cadillac also touted an exclusive refinement feature in its separate front and rear power brake systems, and the separate tertiary auxiliary parking brake. Brakes (all drums) were reworked with fins for better cooling, and better longevity. Brakes were also self-adjusting for the sake of lower maintenance. 

Standard on all Cadillac models in 1963 were power steering, power brakes, the four-speed automatic, and a heater and defroster. Interestingly for the skinflint Cadillac customer (strange!) every single Cadillac in 1963 could be ordered without a heater and defroster. One wonders if any cars were ordered in ‘63 with no HVAC at all.

Another oddity comes into view for this particular model year: The DeVille Park Avenue sedan with its stumpy 215-inch length required owners to suffer more than just the indignity of a Cadillac that was smaller than it could’ve been. The reduced space all taken from the rear deck meant the fuel tank shrank. At 21 gallons, cruising range was significantly reduced over the 26-gallon capacity of other Cadillacs. 

More standard features were added to all Cadillac models, with additional niceties made standard for elite models like Sixty Special and Eldorado. Things like cigarette lighters, cornering and reversing lights, armrests, a rearview mirror with tint (Fleetwood models only), and sun visors were all standard. Wheel covers, a window washer, and even a trunk light that was automatic were also standard. 

Beyond those, customers could go wild with the Eldorado’s interior should they be so inclined. Cadillac offered a multitude of luxury options the Sixty-Two convertible (or “Cadillac Convertible”) buyer could only dream of. Bucket seats in a choice of leather, wool, or nylon upholstery, different wood veneer options for the dash and backs of seats, and a bevy of additional smaller options. There were a total of 143 interior options for the Eldorado customer to review in 1963, a record at GM

And prospective buyers knew these options were fitted by the craftsmen of the Fleetwood line, who would imbue the entire car with an air of higher quality. That’s assuming they liked the Eldorado’s more subdued appearance and its general lack of trim. We’ll take a look at the exterior revisions of 1963 in our next entry.


[Images: GM, dealer]


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Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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3 of 21 comments
  • RHD RHD on Sep 14, 2024

    Part XXXIV.

    Talk about whipping a dead horse!

    • Corey Lewis Corey Lewis on Sep 14, 2024

      If you do not want long-term, in-depth coverage of historical automotive content the Rare Rides Icons series are not for you.


  • William William on Sep 21, 2024

    I truly enjoy Corey's Rare Rides Icons series! Keep up the great work!

  • Dlc65688410 300SL Gullwing
  • EBFlex Still a garbage, high strung V6 for an engine and not a proper V8, ugly af, and a horrible interior. What were they thinking? This will not help it's lackluster sales.
  • TheEndlessEnigma Some of the PHEV's out there boast CHADEMO connectors, chargers accepting that connection method are almost nonexistent in North America. That has more than a little to do with the issue. That and PHEV's as a whole are offered on only very limited models, not necessarily desirable models either.
  • KOKing I owned a Paul Bracq-penned BMW E24 some time ago, and I recently started considering getting Sacco's contemporary, the W124 coupe.
  • Bob The answer is partially that stupid manufacturers stopped producing desirable PHEVs.I bought my older kid a beautiful 2011 Volt, #584 off the assembly line and #000007 for HOV exemption in MD. We love the car. It was clearly an old guy's car, and his kids took away his license.It's a perfect car for a high school kid, really. 35 miles battery range gets her to high school, job, practice, and all her friend's houses with a trickle charge from the 120V outlet. In one year (~7k miles), I have put about 10 gallons of gas in her car, and most of that was for the required VA emissions check minimum engine runtime.But -- most importantly -- that gas tank will let her make the 300-mile trip to college in one shot so that when she is allowed to bring her car on campus, she will actually get there!I'm so impressed with the drivetrain that I have active price alerts for the Cadillac CT6 2.0e PHEV on about 12 different marketplaces to replace my BMW. Would I actually trade in my 3GT for a CT6? Well, it depends on what broke in German that week....
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