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Tal Bronfer

By on January 13, 2010

Forget car design awards. Forget internet polls. The perfect automotive barometer is the filling station. And if barometers could wet their pants, this one would need its jeans urgently back in the washing machine, as our oranger-than-orange Mitsubishi Lancer Sportback Ralliart (that’s a handful) pulled into the fuel station. The second time this hour, actually. […]

By on December 21, 2009

How do you make the world a Better Place? If you ask Shai Agassi, president and founder of the eponymous American-Israeli Company, the answer lies in the development of an infrastructure that makes charging an electric car as simple as pulling over in a gas station. This deceptively simple idea has spawned an international project, which brings together automakers, governments, activists and scientists in a hugely ambitious attempt at creating the first localized electric vehicle charging infrastructures. With brand new technology, millions of tax dollars and the fate of at least one global automaker hanging in the balance, the evolution of Better Place is a crucial story in the rise of electric vehicles. But before we begin chronicling the build-up to this ambitious plan, we have to get back to the basics of EVs and their fundamental shortcomings.
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