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Cherise Threewitt

By on June 26, 2017

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Earlier this month, Apple and Google both announced plans to kill off their self-driving car projects in favor of focusing on developing the underlying technology. We reported it here. But it’s a little weird that one announcement came so close on the heels of the other. Apple’s Project Titan, formerly a self-driving car project, will presumably continue to compete with Google’s Waymo, which is a subsidiary for Google’s efforts thus far in the field. It’s a race, even if neither company has acknowledged it as such.

Last we knew, Project Titan was testing self-driving Lexus RX450h SUVs around Silicon Valley, which were first spotted in late April. Waymo was arguably more successful, since they’d actually succeeded in building a fleet of the Firefly self-driving car pod.

Apple and Google are both being vague about this change in plans, as usual, but we already know a fair amount about how these companies interact with auto manufacturers. We just need to look at Apple CarPlay and Android Auto smartphone integration. Some automakers eschew these systems entirely, in favor of their own native smartphone integration and infotainment interfaces. A handful of manufacturers have chosen to support just one or the other.

Many car brands, though, have decided to offer both interfaces to appeal to the most broad range of customers. In this way, Apple and Google both exert considerable influence on automakers based simply on the fact that they sell smartphones.

If Project Titan and Waymo both succeed at becoming functional and user-friendly self-driving car systems, car buyers can expect something similar. (Read More…)

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