Shocker: Mazda's Upcoming EV Looks Like a Crossover, Because What Else?

Steph Willems
by Steph Willems

No one predicted this! Scratch that — everyone and their mother predicted this, because to craft a brand’s first electric vehicle as anything other than a family-friendly crossover would seem foolish in today’s market. Sorry, Lexus.

In the lead-up to this week’s Tokyo Motor Show debut, Mazda has given us our best glimpse yet of its new EV.

A brief video released in past days shows us four angles of the vehicle without showing us too much. Given our view of a hood and nothing below it, we don’t know if this gas-free model tosses the attractive grilles Mazda’s known for foisting on its models, but other angles provide a better look. From the side, the EV appearing on October 23rd has the clear profile of a crossover — a slightly flattened roofline with the liftgate cut clearly visible above the C-pillar. A shot of the rear corner shows a strong connection to the just-released Mazda 3, rocket-exhaust tail lamps and all.

The side shot tells us there’s pronounced wheel arches in store, mimicking, at least from this angle, various Subarus. What none of the angles provides is a view of the rear door, which is only notable because Mazda claims “the overall form is uncompromisingly simple and adopts a unique door concept, opening your mind.”

What unique attribute Mazda has planned for this model’s doors remains to be seen. While the automaker claims the new model goes its own way in terms of design, the EV apparently doesn’t stray from brand’s Kodo design language. A Mazda needs to look like a Mazda, regardless of propulsion source.

It’s no surprise to see a crossover slink onto the scene. While testing its new in-house powertrain, Mazda outfitted the test mule with a CX-30 body. Power was about what you’d expect from a small, front-drive electric vehicle, though the rotary engine range-extender said to power longer-range versions of the vehicle was not present.

Check back in two days’ time to see the fruits of Mazda’s electrified labor.

[Images: Mazda/ YouTube]

Steph Willems
Steph Willems

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  • Stanley Steamer Stanley Steamer on Oct 21, 2019

    Ugh, mirrors mounted above the door sill in the glass area. So 2009. I like door mounted mirrors.

  • Redav Redav on Oct 21, 2019

    Or, look at this leak/photoshop here: https://uploads.disquscdn.com/images/6a52a79faed16c3f0592d817d5207f4fa05d5d16dc26b533e4150777ec4e6ab5.jpg Several features seem to match, including windshield rake, tail lights, "unique doors," sloped tailgate, wheel arches, etc. The specific graphics probably will be different, but I would wager the overall proportions are correct. The RX-8 style suicide doors suggest it will be similar in passenger space to the BMW i3. The long front end is odd for an EV and seems to be a waste. I'd expect they could fit a small 1-rotor Wankel & motor easily under less hood.

  • ToolGuy Why would they change the grille?
  • Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
  • ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?
  • Kwik_Shift_Pro4X I will drive my Frontier into the ground, but for a daily, I'd go with a perfectly fine Versa SR or Mazda3.
  • Zerofoo The green arguments for EVs here are interesting...lithium, cobalt and nickel mines are some of the most polluting things on this planet - even more so when they are operated in 3rd world countries.
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