Lordstown Long Shot? Skepticism Greets GM-Workhorse Talks

Steph Willems
by Steph Willems

Yesterday’s news that General Motors is in talks to sell its mothballed Lordstown assembly plant to an affiliate of Cincinnati’s Workhorse Group was met with surprise and no shortage of doubt.

For starters, the company ended last year with 98 employees. It’s still a fledgling startup, eager to sell a range-extended light duty pickup alongside its electric step vans, some of which have found a home with UPS. Workhorse is chasing larger game, however, throwing its hat in the ring for the U.S. Postal Service’s lucrative next-generation van contract. Most observers believe Workhorse’s acquisition of the Lordstown plant hinges on securing that contract.

“We have a long way to go,” Ohio Gov. Mike DeWine told The Youngstown Vindicator following GM’s announcement, which followed a revealing tweet by President Donald Trump. “Cautious is probably the right word.”

According to GM, an “affiliated entity” led by Workhorse founder Steve Burns would acquire the facility, with Workhorse Group holding a minority stake.

“The first vehicle we would plan to build if we were to purchase the Lordstown Complex would be a commercial electric pickup, blending Workhorse’s technology with Lordstown’s manufacturing expertise,” Burns said.

A commercial pickup, in this case Workhorse’s W-15 extended-range truck, is not a step van. The company hopes to become the winning entry in the USPS’ Grumman LLV replacement program with a van based on its W88 chassis, offered as a 100-mile fully electric version or a range-extended model utilizing a three-cylinder BMW powerplant as a generator. That’s the same setup employed by the W-15.

There’s no shortage of competition for that contract.

“The development of the pickup will leverage the R&D performed for the USPS award, greatly accelerating the production process,” the company stated in a 2017 presentation.

Lordstown Assembly once held three shifts of workers building the Chevrolet Cruze before falling sales thinned its ranks. The plant’s footprint is 6.2 million square feet, greatly exceeding Workhorse’s current 300,000 square feet of production space. Only a huge contract, backed up by a lot of capital, could turn Lordstown into a Workhorse plant.

“It’s not the day to celebrate yet for the Mahoning Valley or Lordstown or the workers,” DeWine said. “For this really to work, it’s going to be important for Workhorse to get the contract with the postal service.”

Workhorse has never been profitable; the company’s 2018 finances reveal sales of $763,173, expenditures of $21.8 million, and $1.5 million in available cash (per NBC affiliate WKYC). In January, Workhorse secured $35 million in financing from Marathon Asset Management, a move Seeking Alpha called “effectively another last-ditch effort to avoid bankruptcy.”

Dave Green, the UAW Local 1112 president who represented Lordstown workers, didn’t know what to make of the development, saying, “It’s really too soon to say how it will affect our members.”

The nature — and financial resources — of Workhorse’s affiliated entity is unknown at this point. Despite that, as well as the still-undecided nature of the U.S. Postal Service contract, Workhorse’s stock (WKHS) rose 214 percent yesterday, closing at $2.65.

[Image: Corey Lewis/TTAC]

Steph Willems
Steph Willems

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  • James Charles James Charles on May 10, 2019

    I believe an electric work truck makes a lot of sense if priced competitively. At the moment they are not competitive for the average trades person. I do believe that an EV truck or van with the current EV range has a much wider market than most believe. Most carpenters, plumbers, etc really don't do many miles a day as most work locally. Pickups need to move back to where they were, simple affordable tools. The problem here is most are empty, tow nothing middle class pose wagons. How big is the market, the mass market for this type of vehicle? This question makes you ask how many manufacturers can this limited market support? I know some will say look at GM, Frod, FCA and the Asians, Germans etc. But look at the cost of their conventional powered pickups. Diesel should be the transitioning energy for larger vehicles as we move towards EV work trucks. So, rather than trying to market a high end vehicle this vehicle needs to be a bare as bones to reduce entry costs.

    • James Charles James Charles on May 10, 2019

      Oh, I don't foresee this venture as rosy as D Thump. Not many people are required for this R&D venture.

  • Buickman Buickman on May 11, 2019

    I don't read wordy posts. get to the point or stay home.

  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
  • Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
  • ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
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