QOTD: After GM Pulls 'Real People' Ad, What Do You Want to See In a Car Commercial?
As a blizzard bears down on a still unidentified swath of eastern North America, we can all take comfort in knowing General Motors has pulled one of its annoying “Real People” commercials from rotation. Small mercies.
The ad, which stated Chevrolet was a more reliable brand than Toyota, Honda, and Ford, rankled its rivals and raised questions about the survey behind it. While GM stands behind the spot, you won’t be seeing this version of the commercial anymore.
As commercials are mostly all trash, it begs the question: what car commercial have you always wanted to see, but will likely never get the chance?
But let’s go back to that Real People spot for a moment.
Titled “Chevy Surprises Competitive Owners When It Comes To Reliability,” the ad drew on data collected from owners of 2015 model year vehicles by the Ipsos polling firm. After some prodding, GM revealed to Jalopnik that a small fraction of the survey’s recipients actually responded to Ipsos’ request, which doesn’t necessarily erase the reliability claim; however, the vehicles in GM’s ad were 2019 models. Remember the 2015 Chevrolet Malibu? Yeah, that was the previous-generation car. Same goes for the Traverse, Equinox, and Silverado, also shown in the ad.
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Two words: Black Gold.
Less Chevy Ad Eunuch, More Sir Jackie Stewart!
I nominate the post Fiat merger Chrylser ads as being pretty bad. Imported From Detroit. What!? Is that a suggestive way of saying these cars were extruded from something?
They should ask Gillette for some tips... or not.