Hyundai Reassures Dealers as Battery Shortage Adds Dark Clouds to Kona Electric Launch

Steph Willems
by Steph Willems

By all accounts, the Hyundai Kona Electric is a zippy little crossover endowed with surprising range and the same basic utility as its gas-powered sibling, minus the whole all-wheel drive thing. However, a battery shortage afflicting the Korean automaker has added uncertainty to a model arriving on American shores this year.

Will it actually show up when a customer wants one?

Don’t worry about that, Hyundai’s telling dealers. There’s a plan to get Kona Electrics to America.

As reported by Wards Auto, Mike O’Brien, vice-president of product planning for Hyundai Motor America, recently travelled to the automaker’s HQ to ensure supply would be met. He was told that production of the 258-mile vehicle, already a hit in Europe, would get a boost.

“Our top management simply told us, ‘We’re going to make sure you have enough.’ So we’re going to be all-in on the Kona EV,” O’Brien said. The plan is for EV-hungry California to serve as the first recipient of the subcompact crossover. Shortly after that, the Kona Electric arrives in U.S. states that conform to California’s zero-emission vehicle mandate. The automaker has ordered the installation of three charging plugs at dealers in those states.

While ZEV jurisdictions remain the company’s chief focus, Hyundai claims that any buyer who pays for a Kona Electric, regardless of location, will get one.

It’s hard to gauge demand for the vehicle. In Norway, a country that snaps up EVs like it’s its job, 20,000 orders for the Kona Electrics turned into 7,000 sold orders, Wards Auto reports. The company has already pushed up its production forecast once. While this increase in anticipated demand ran head-on into an existing lithium-ion battery shortage, Hyundai says it has a second supplier ready to deliver the cells.

“Battery capacity is a bottleneck, but we’re working that out right now,” O’Brien said “We’re very fortunate one of our sister companies is helping us with that. So that’s going to help us a lot in terms of being able to respond rapidly to the market.”

The publication notes that Enercell, Hyundai Motor Group’s only battery subsidiary, does not build lithium-ion batteries, adding a bit of mystery to the issue. Other companies in the Hyundai supply chain have the capability, but aren’t members of the group.

[Image: Hyundai]

Steph Willems
Steph Willems

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  • SCE to AUX SCE to AUX on Nov 15, 2018

    "So we’re going to be all-in on the Kona EV" Building a compliance car is the definition of *not* being all-in.

  • Darex Darex on Nov 15, 2018

    I love that paint scheme in the picture above. It's identical to my MINI Cooper's "Moonwalk Grey" and black. Even now, it still looks awesome to me. Really tasteful.

  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?
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