Get Out of China Free Card: GM Wants the Buick Envision to Get a Pass on Import Tariffs

Matt Posky
by Matt Posky

General Motors wants an exemption from a 25 percent U.S. tariff for the Buick Envision, the Chinese-made sport utility positioned between the Encore and Enclave. On Thursday, the automaker said it filed the request on July 30th with the U.S. Trade Representative to exclude the model from the prospective Section 301 tariff on products shipped from China.

The Envision hasn’t been a strong seller in the United States. While it managed to move 41,040 units in 2017, this year is not on track to meet that number. Obviously, the model has had some troubles. Early reviews were unfavorable, often accusing the Envision of being a faux luxury vehicle with an overly ambitious price tag. However, the manufacturer has since dropped the price and updated the vehicle for the 2019 model year.

Unfortunately, enough damage was dealt in those first two years to make the new model look less appetizing to customers. It now holds the stigma of an overpriced, Chinese-made compact crossover that falls short just about everywhere. It needs time to rebuild its image after the refresh, and it won’t be able to manage that if it is taxed into oblivion.

According to Reuters, GM stated in its request that Envision sales in China and the United States would generate funds “to invest in our U.S. manufacturing facilities and to develop the next generation of automotive technology in the United States.”

We don’t know about those U.S. sales, but Buick moves a lot of metal in China, where this whole problem originated. General Motors established production sites in The People’s Republic to great success. Buick’s vehicles sell fabulously well in that country, and building them there is really the only way to make that happen — the nation employs strict laws mandating local partnerships and imposes high tariffs on imported vehicles. It recently raised those tariffs to a whopping 40 percent, more than enough to cripple any imported model’s chances of being a sales success.

Meanwhile, the U.S. is working on a response as the trade war between the two nations continues to evolve. But the Envision doesn’t sell well enough domestically to rationalize building it here. Buick will be lucky if it sells 35,000 of them in America by the end of 2018, but it can comfortably count on six-figure volume in China.

What happens if GM doesn’t get its exemption? That’s anybody’s guess. While the media and automakers constantly talk about the looming threat of new tariffs forcing up the price of automobiles by thousands of dollars, that’s not exactly what we’ve seen occur. BMW indicated its willingness to absorb some of the financial impact after China escalated tariffs, while Ford stated it will not increase prices in Asia at all, as it doesn’t want to further hamper its ability to do business there.

While there’ll still be an impact on automakers and suppliers, consumers might not be as burdened as they’ve been led to believe. It’s also looking increasingly likely that the U.S. will focus specifically on tariffs for Chinese goods and leave other nations alone.

That said, there is no way new import duties won’t affect prices overall. Likewise, some models (possibly the Buick Envision) might simply stop being shipped over while automakers focus on higher volume models manufactured within America. At this point, however, GM hasn’t announced any plans to stop U.S. sales of the Envision or relocate production of U.S.-bound models to facilities outside of China.

[Image: General Motors China]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Robbie Robbie on Aug 04, 2018

    +1 There is nothing wrong with any of those buying choices.

  • The_FOG The_FOG on Aug 06, 2018

    Hilarious that TTAC thinks the Envision is a bad car just because they’re against GM and, apparently, Chinese made cars that are from anyone but Volvo. Even more hilarious is the fact that TTAC thinks 41K sales (in a luxury/near-luxury crossover segment) is a sales failure. Yeah... sure... The Envision is damaged goods. Ok, keep telling your 200 readers that, I guess. Even more hilarious: WordPress. Seriously, guys? “Legitimate” blogs still use WordPress?

  • 3-On-The-Tree Lou_BCone of many cars I sold when I got commissioned into the army. 1964 Dodge D100 with slant six and 3 on the tree, 1973 Plymouth Duster with slant six, 1974 dodge dart custom with a 318. 1990 Bronco 5.0 which was our snowboard rig for Wa state and Whistler/Blackcomb BC. Now :my trail rigs are a 1985 Toyota FJ60 Land cruiser and 86 Suzuki Samurai.
  • RHD They are going to crash and burn like Country Garden and Evergrande (the Chinese property behemoths) if they don't fix their problems post-haste.
  • Golden2husky The biggest hurdle for us would be the lack of a good charging network for road tripping as we are at the point in our lives that we will be traveling quite a bit. I'd rather pay more for longer range so the cheaper models would probably not make the cut. Improve the charging infrastructure and I'm certainly going to give one a try. This is more important that a lowish entry price IMHO.
  • Add Lightness I have nothing against paying more to get quality (think Toyota vs Chryco) but hate all the silly, non-mandated 'stuff' that automakers load onto cars based on what non-gearhead focus groups tell them they need to have in a car. I blame focus groups for automatic everything and double drivetrains (AWD) that really never gets used 98% of the time. The other 2% of the time, one goes looking for a place to need it to rationanalize the purchase.
  • Ger65691276 I would never buy an electric car never in my lifetime I will gas is my way of going electric is not green email
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