Dodge Hornet to Debut This Summer, Maybe

Matt Posky
by Matt Posky

Dodge CEO Tim Kuniskis has effectively indicated that the brand will be rebadging Alfa Romeo Tonale to better tackle the subcompact crossover segment. Called the Hornet, the vehicle harkens back to the miniature MPV (pictured) that debuted back in 2006 of the same name. At the time, the plan was for Dodge to release the model in Europe in 2010. However, the financial crisis forced Fiat Chrysler Automobiles to restructure, with the boxy hornet Hornet being one of several casualties.

The concept has since been revised, with Kuniskis confirming the vehicle’s summer debut with The Detroit News. While the CEO said the company would like to introduce the model in August between the Dodge-sponsored Roadkill Nights and Michigan’s annual Woodward Dream Cruise, he noted that supply chain disruptions could force a revised timeline.

“This gray hair that I’m getting? It’s not COVID, it’s not lockdowns, it’s supply chain, man,” Kuniskis said during a virtual news conference. “But every single thing we’re doing is like in Jell-O right now, because it’s so hard to plan anything.” At this point, it’s getting hard to drum up sympathy for the industry. People are paying out the nose for vehicles because of the automotive sector’s collective inability to manufacture at scale. Granted, not every setback can be pinned on the manufacturer. But we’re over two years deep into constant disruptions, relentless product delays, and dealerships robbing people blind with very few tangible solutions being offered. Though even if Dodge continues having problems, you may still be able to nab something closely related to the Hornet. Alfa Romeo has already revealed the Tonale and it looks as though Stellantis plans on using it as the template for the similarly small Dodge. From The Detroit News:

He declined to confirm where the vehicle will be built, but it’s set to be assembled alongside the Alfa Romeo Tonale at Stellantis’ plant in Pomigliano, Italy, according to AutoForecast Solutions LLC. In February, Alfa revealed the four-door Tonale, its first subcompact SUV that launches in June with deliveries to the United States expected to arrive before the end of the year. It comes standard with a gas-powered 2.0-liter turbo-4 engine, but also is available as a plug-in hybrid (PHEV) with 272 horsepower from twin electric motors mated to a 1.3-liter turbocharged engine.

Previously, the Hornet was a concept, two-door small SUV that Dodge revealed in 2006 at the Geneva Motor Show. The brand at the time said it combined American attitude with European function. Dodge trademarked the name for passenger vehicles in March 2020.

The upcoming Hornet is also said to come with a PHEV option, which Kuniskis suggested could launch in 2023. Expect it to be more-or-less identical to Alfa’s crossover with fewer creature comforts and a slightly lower price tag.

“The Dodge brand needs something,” said Sam Fiorani, vice president of global forecasting for AutoForecast Solutions. “They can’t survive the brand on muscle cars. Making a fun-to-drive compact crossover fits into the Dodge brand.”

“You kind of have to move up a price class to get to the real fun-to-drive ones,” he continued. “If it’s under $30,000, it’s usually packaged and sold as transportation, lifestyle vehicles with price being key and fun-to-drive being secondary. It could potentially break open a market for Dodge, especially if they can keep the price low enough.”

Dodge is also supposed to be launching an all-electric performance car the company has cringingly dubbed “eMuscle” in 2024 with its planned debut preceding the Hornet introduction. Mr. Kuniskis suggested this could also be delayed, however. Apparently, the manufacturer is waiting on an important piece he said was “outside of my control, it’s outside our industry, quite frankly” before the car should be shown.

“I’m pushing to get it in the public view and show you what we’re doing and how we’re doing it different as fast as I can,” he said. “Because it drives me crazy that other people are way out in front of their headlights, and I’m not.”

Kuniskis also issued an ominous warning to dealerships and the aftermarket community after musing about electrification and evolving business models.

“There’s a change going on in the industry that’s going to affect our retail partners, our dealers, our partners in this business, and when we go to full electrification across the industry, they’re going to lose a revenue stream that they have today,” he elaborated. “They’re going to see a decrease in revenue and parts and service and maintenance. That’s just a fact.”

The Detroit News also made mention of the stage kits from the Direct Connection performance parts program Dodge had relaunched to sell certified, factory warranty-backed modifications to boost the power on Dodge vehicles when installed by a dealership. Guess what? They’re delayed, too. Though this was a combination of the absent semiconductors and approval by the California Air Resources Board so they can be sold in all 50 states.

[Image: Dodge]


Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Michael S6 Michael S6 on Apr 29, 2022

    Good job Dodge, making a small fuel efficient car is against your Mantra. Any plans for a Hellcat version ?

  • Polka King Polka King on May 01, 2022

    Apparently they are envious of the success of the beautiful Pontiac Aztec.

  • Kwik_Shift Hyunkia'sis doing what they do best...subverting expectations of quality.
  • MaintenanceCosts People who don't use the parking brake when they walk away from the car deserve to have the car roll into a river.
  • 3-On-The-Tree I’m sure they are good vehicles but you can’t base that on who is buying them. Land Rovers, Bentley’ are bought by Robin Leaches’s “The Rich and Famous” but they have terrible reliability.
  • SCE to AUX The fix sounds like a bandaid. Kia's not going to address the defective shaft assemblies because it's hard and expensive - not cool.
  • Analoggrotto I am sick and tired of every little Hyundai Kia Genesis flaw being blown out of proportion. Why doesn't TTAC talk about the Tundra iForce Max problems, Toyota V35A engine problems or the Lexus 500H Hybrid problems? Here's why: education. Most of America is illiterate, as are the people who bash Hyundai Kia Genesis. Surveys conducted by credible sources have observed a high concentration of Hyundai Kia Genesis models at elite ivy league universities, you know those places where students earn degrees which earn more than $100K per year? Get with the program TTAC.
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