A Side of Chips: Analysts Worsen Outlook for '22, Remain Better Than '21 Levels

Matthew Guy
by Matthew Guy

It seems this calendar year will improve in terms of supply chain challenges for many auto manufacturers, with a general consensus that new chip sources will alleviate some of last year’s snarls. Still, one forward-looking group of analysts have peered into a crystal ball and determined all hands might not be out of the woods quite yet.

According to eggheads at an outfit called AutoForecast Solutions, roughly 71,000 vehicles have been cut from production at American car factories so far this year. Using calculations and estimates which surely involve some measure of dark magic, the group suggests the country could delete nearly a quarter-million machines from its assembly lines by the time Santa Claus shows up in December.

For perspective, the same analysts reported the American auto industry was off by about 3.4 million cars and trucks in 2021, largely thanks to the global chip shortage. The numbers reported by AFS today are an upward revision compared to estimates made earlier in the year, so please pay no mind to any sensationalist headlines spouting assertations that there will be large increases in production cuts this year. While that statement may be true when comparing these estimates to those of early January, they pale in comparison to what happed in factories across our nation last year.

Production of vehicles in America has hovered around 16 million units since the mid-‘90s according to this chart from Statista, save for a plunge in 2009 when the industry was in dire straits and bankruptcies flew around like rice at a wedding. This same group pegs 2020 production numbers around 13.5 million. Taken with the AFS estimate that the industry bled about 3.4 million units in 2021, that’d put last year’s output just slightly more than the bad-old-days of ’09. Given the dearth of product on some dealer lots, it’s a plausible stat.

Car companies are improving their output compared to 2021 thanks to some creative chip usage (or procurement). Plans are in the works for domestic production of the things, along with new agreements being signed with different chip suppliers. Some companies have taken to deleting certain chip-driven features from their vehicles in order to stretch their existing supply of chips; GM, for example, has binned several items such as parking beepers and active fuel management engine gubbins. Some pickups and SUVs have also lost their temperature setting readouts on dashboard control dials. Other manufacturers are deploying similar tricks.

[Image: General Motors]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Inside Looking Out Inside Looking Out on Jan 31, 2022

    All the problems will be resolved right before the midterm elections.

  • Lorenzo Lorenzo on Feb 01, 2022

    Maybe if automakers limit themselves to the computer chips needed to make the vehicles operate, and cut back on the infotainment, they'll be able to maintain normal production? I realize all those "features" which many people don't use add to the price and profit margin, but it would seem logical that a 25% reduction in volume would eat heavily into those margins.

    • CKNSLS Sierra SLT CKNSLS Sierra SLT on Feb 01, 2022

      Lorenzo- The number option car buyers want are heated seats. Then usually that package contains a heated steering wheel as well. Believe it or not-many buyers will base their buying decision on that Infotainment system with everything else being equal. All require chips. The RAM pickup sales shot up tremendously (out selling Silverados) when their interior was redesigned and contained a very large (in it's segment) screen. So-small screens and the manual transmission are not coming back.....

  • Ras815 The low-ish combined EPA rating on the hybrid version might be a bit misleading - I'd imagine in a real-world case, you could see a substantial improvement in around-town driving/hauling compared to the gas equivalent.
  • Lim65787364 Melissa needs to be get my money back up and for new car payment
  • 3-On-The-Tree Lou_BCAnd at the top for critical shortage’s to include law enforcement.
  • Analoggrotto Kia Tasman is waiting to offer the value quotient to the discerning consumer and those who have provided healthy loyalty numbers thinks to class winning product such as Telluride, Sorento, Sportage and more. Vehicles like this overpriced third world junker are for people who take out massive loans and pay it down for 84 months while Kia buyers of grand affluence choose shorter lease terms to stay fresh and hip with the latest excellence of HMC.
  • SCE to AUX That terrible fuel economy hardly seems worth the premium for the hybrid.Toyota is definitely going upmarket with the new Tacoma; we'll see if they've gone too far for people's wallets.As for the towing capacity - I don't see a meaningful difference between 6800 lbs and 6000 lbs. If you routinely tow that much, you should probably upgrade your vehicle to gain a little margin.As for the Maverick - I doubt it's being cross-shopped with the Tacoma very much. Its closest competitor seems to be the Santa Cruz.
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