Despite Automaker Profits, It Was Another Rough Year for Suppliers

Matt Posky
by Matt Posky
despite automaker profits it was another rough year for suppliers

When the pandemic convinced practically every industry to press pause in 2020, supply chains became so crippled that just getting sectors of commerce rebooted became a challenge in itself. It was the business equivalent of a twenty-car pileup, with the automotive industry being hit particularly hard due to the complexity of its own supply lines. While the following year represented an improvement, production failed to stabilize to pre-pandemic levels.

The solution for automakers and dealerships was to begin demanding more money for cars. With vehicles in short supply, the value of new and used models blew through the roof. This move kept automakers largely in the black for 2021, despite a general inability (or unwillingness) to manufacture products at the normal pace. However, it didn’t help suppliers, who are haven’t been able to tack on the same premiums to individual components while still having to cope with rising economic hurdles.

As carmakers started cutting production targets, suppliers found themselves having to cut their own output and contend with irregular orders from their many clients. This allowed bottlenecks to persist before new economic pressures manifested. Equipment manufacturers now find themselves in a situation where order consistency is nonexistent, material costs and shipping rates have risen, and labor shortages have become the norm.

The Wall Street Journal featured several auto part suppliers in a recent article, focusing on the ways they’ve attempted to navigate the current economic situation. Many companies have lowered the bar for prospective employees, with more than a few filling out their ranks with former criminals despite previously having barred them. But there are been other businesses taking heat for doing the same with current inmates, with some being accused of engaging in forced labor ( not that those accusations are anything new for this industry). Meanwhile, those who are playing by established rules are often finding themselves just scraping by.

From WSJ:

Some auto-parts makers say the outlook is almost as gloomy as it was in 2008 and 2009, when sales collapsed due to the recession.

“How are suppliers going to offset these cost increases we’ve experienced without getting price relief from UGN is losing money and recently began discussions with his customers about revising terms.

The biggest rub, however, is his company is losing out on the auto industry’s frothy pricing, he added. With tight inventories, car buyers are paying record sums for new vehicles, and that has led both auto makers and dealerships to post healthy earnings this year, despite disruptions caused by the computer-chip shortage.

Mr. Anthony’s firm is one link in a global supply chain that is buckling under the pressure of labor shortages, rising freight and commodity costs, and manufacturing disruptions.

Suppliers typically do business with the car companies under fixed contracts that set prices for the length of a vehicle program — which can run longer than five years — and are difficult to renegotiate, executives and industry attorneys say. Auto-parts makers also rely on a steady flow of work orders and efficient, just-in-time supply chains to contain costs.

But delivery delays and canceled orders resulting from the chip shortage, combined with soaring costs across their businesses, are putting even more pressure on already-thin profit margins, executives and industry analysts say.

Suppliers are getting sick of taking the hit for automakers who are broadening their profit margins by making vehicles cost more. Many are beginning to demand contract renegotiations with formal guarantees purchasing promises will be kept. Others are simply raising their own prices to account for the general hardship of the time. For example, the Michigan-based Cooper Standard Automotive has opted to ask customers for price increases totaling roughly $100 million. But other businesses don’t know if they’ll get sufficient business to negotiate higher prices, leaving many suppliers to simply cut projections through 2022.

Electrification has played an additional role in stoking the current industry mayhem. With automakers pivoting toward electric cars, certain suppliers are finding themselves losing relevance while others are becoming essential. Assembly plants are already canceling orders on short notice, often resulting in weeks of downtime. For suppliers specializing in parts necessary for combustion vehicles, that trend may last forever as more EVs populate the roadways.

“Electrification itself is turning the industry on its ear, and then you pile on top of that this traffic jam of issues,” said Mary Buchzeiger, chief executive officer of Lucerne International, a Detroit-area supplier of stamped metal parts. “We had an easier time in 2008.”

It’s probably in automakers’ best interest to help suppliers where they can, as there’s a limit to how much consumers will endure. Marques cannot continue scaling back production indefinitely until every new vehicle retails for cool million. And suppliers likewise cannot be expected to fly by the seat of their pants forever when the whole industry was dependent upon reliable delivery schedules less than two years ago. But automakers don’t appear to be in any rush to rejigger any existing agreements. While we’re inclined to believe that’s because suppliers are getting the shorter end of the stick, with profit reports seemingly backing that up, nobody can say for sure due to the clandestine nature of most business contracts.

General Motors President Mark Reuss said the company’s overall willingness to renegotiate depends on the contract length among other factors, but that the general preference is to stick to prior agreements.

“I would say passing things through is not the way to create value for our customers,” he stated during the Barclays virtual investor conference.

But customers have already been paying more for less. Intentional or not, automakers have already passed on expenses to their customers while leaving equipment manufacturers on the hook for deals they’re no longer adhering to. The bottom line is that suppliers have become well aware that the big dogs are turning juicy profits despite cutting output and they’re incapable of doing the same without similarly upping their own rates. Unfortunately, that scenario would undoubtedly encourage the car companies to continue raising their own prices until the public decides automotive pricing has become untenable and stops buying — opening the door to an entirely new subset of problems.

[Image: Chamil/Shutterstock]

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2 of 18 comments
  • DenverMike DenverMike on Dec 06, 2021

    New car sales have been in decline years before covid 19 and with more automakers coming on line all the time, they're losing market share too. In other news, the auto aftermarket has been growing exponentially in the same frame time. Extended easy financing is supposed to fight this. Parts suppliers can just change teams, supply the aftermarket, reproduction/resto parts, etc. Or play both sides if they're not already doing it.

  • Jeff S Jeff S on Dec 10, 2021

    DenverMike I thought the same as people are keeping their vehicles longer the aftermarket for parts is growing. I cannot see the aftermarket declining anytime soon and if anything continued growth for the near future.

  • Wolfwagen I see my comment was deleted (BTW nice way to censor) so i will say it again:GTFO here with the pseudo "wealth distribution" BS. A crime is a crime is a crime.Its a slippery slope, what happens next, Jail a rich guy when he kills a pedestrian and let the poor guy who kills a pedestrian walk? What about if the poor guy is a crappy driver and has the record to prove it then what?Or we could go crazy and just institute the death penalty across the board for every driving infraction. That will make people better drivers or stop driving altogether which will make the greenies happy (damm it I just gave them an idea - SOB!!!)
  • Wolfwagen No. Bring back the J80 with an inline six and reduced electronics (i.e. no giant touch screen) and they will probably sell like hotcakes
  • David S. " test vehicles sometimes make sudden stops when uncertain about how to navigate traffic."??? Test vehicles are programmed by humans, HUMANS sometimes make sudden stops when uncertain about how to navigate traffic, Duh!!
  • Frank The last guy was doing fine, this is a sales emergency that they're hoping Tim can fix. They want to hang onto the crazy margins from the covid era, which now in the face of abundant inventory, insane interest rates and inflation are a long distant wet dream. Its time to start offering value again, cash on the hood and 0% financing. Move the metal!
  • Gimmeamanual The new Wrangler isn't that new, it's still a JL and so is limited to what the platform can handle as far as addressing on-road handling. One thing Jeep should have done is increase the length of the front lower control arms by using the ones THEY ALREADY SELL with the Mopar lift. That 1/4" makes a big difference.