By on November 16, 2021

Fresh off its megabucks IPO in which the company’s fortunes skyrocketed like your author’s blood pressure after a meal of fried foods, rumors are floating that Rivian is planning another factory. Suggested as being located in Georgia, it would play partner to the existing facility in Illinois.

Reporters at the Atlanta Journal-Constitution have published a story claiming the suits at Rivian are in late-stage discussions with those who move the levers of power in the Goober State to open a vehicle assembly and battery manufacturing plant near Atlanta. Officially, the California-based EV automaker has simply stated they are in “discussions with multiple locations” for purposes of planting roots at a second factory. Talking heads suggest the state of Georgia has been aggressively recruiting Rivian for some time now.

The latter statement should not be a surprise. Note that the Peach State has been successful in attracting a number of companies in the EV sphere, such as SK Battery America who has agreed to plow $2.6 billion into a plant located roughly an hour south of Atlanta. Kia, alert readers will note, has been building vehicles in Georgia for more than a decade.

Nerds Informed consumers on various and sundry internet forums have been nattering about the so-called Project Tera, an initiative set forth by Rivian to build another factory in America. These conversations started well before this month’s IPO so it should be no surprise that, newly flush with Wall Street cash, the company is seemingly pushing forward with this venture. It’s worth noting that Arizona was tagged as a potential location in previous reports. All signs now point towards Georgia, however.

Company spox have been open about the inability of Rivian to turn a profit until it expands its production capacity. With the volume at their Illinois plant suggested to be capped at roughly 150,000 vehicles, a second factory would improve their fortunes in that regard quite dramatically. Currently, the R1T pickup truck and R1S SUV are in the hopper, plus the delivery vans supposedly on tap for Amazon within the next five years.

Rivian has been in the news for several reasons lately, including allegations of a toxic workplace culture levied by a former executive. The company’s gold rush IPO also generated headlines, with the stock price charging ahead of its offering before the opening bell. This generated huge (on paper) profits for a number of investors, including the Ford Motor Company, which sank just over a billion dollars into the place. The current valuation of that investment? Roughly $12 billion. Not bad considering the move was made just over two years ago in April 2019.

The stock, which trades as RIVN on the ticker, is valued at $149.36 as of this writing.

[Image: Rivian]

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8 Comments on “Rumor Mill Pegs Rivian Opening Second Assembly Facility...”


  • avatar
    SCE to AUX

    Ironic that Ford would make such (unrealized) profit on the fortunes of its competitor.

    • 0 avatar
      FreedMike

      Well it’s like they say at OCP – good business is where you find it.

    • 0 avatar
      Luke42

      “Ironic that Ford would make such (unrealized) profit on the fortunes of its competitor.”

      One of the privileges of controlling money is the ability to set up heads-I-win / tails-you-lose situations.

      If Ford wins the product battle, Ford makes money by building cars. If Rivian eats their pickup/SUV business, Ford makes money through their investment in Rivian.

      Ford makes money either way.

  • avatar
    Oberkanone

    Four plants. Two in USA. One in Europe. One in China.
    1,000,000 yearly production.

    Mega ambition
    Mega valuation

    https://insideevs.com/news/546885/rivian-production-capacity-target-1million/

    • 0 avatar
      carguy

      It’s certainly a mega valuation considering they have no actual revenue.

      • 0 avatar
        Luke42

        “It’s certainly a mega valuation considering they have no actual revenue.”

        Like Tesla, a very bright future is already priced into the stock.

        The flip side is that a lot of the people who buy these stocks have the means, motive, and opportunity to buy these vehicles. They’re just parking their money in the stock while they wait.

        It’ll shake itself out eventually.

  • avatar

    I am glad for Ford. Ford turned out to be smarter than Toyota.

  • avatar
    ToolGuy

    Here is a fairly interesting article on the Normal plant:
    https://www.wglt.org/local-news/2021-09-28/inside-the-rivian-plant-its-like-google-and-toyota-had-a-baby

    [Second picture: I’m not sure Ryan Denham knew what he was taking a picture of.]

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