Rumor Mill Pegs Rivian Opening Second Assembly Facility

Matthew Guy
by Matthew Guy

Fresh off its megabucks IPO in which the company’s fortunes skyrocketed like your author’s blood pressure after a meal of fried foods, rumors are floating that Rivian is planning another factory. Suggested as being located in Georgia, it would play partner to the existing facility in Illinois.

Reporters at the Atlanta Journal-Constitution have published a story claiming the suits at Rivian are in late-stage discussions with those who move the levers of power in the Goober State to open a vehicle assembly and battery manufacturing plant near Atlanta. Officially, the California-based EV automaker has simply stated they are in “discussions with multiple locations” for purposes of planting roots at a second factory. Talking heads suggest the state of Georgia has been aggressively recruiting Rivian for some time now.

The latter statement should not be a surprise. Note that the Peach State has been successful in attracting a number of companies in the EV sphere, such as SK Battery America who has agreed to plow $2.6 billion into a plant located roughly an hour south of Atlanta. Kia, alert readers will note, has been building vehicles in Georgia for more than a decade.

Nerds Informed consumers on various and sundry internet forums have been nattering about the so-called Project Tera, an initiative set forth by Rivian to build another factory in America. These conversations started well before this month’s IPO so it should be no surprise that, newly flush with Wall Street cash, the company is seemingly pushing forward with this venture. It’s worth noting that Arizona was tagged as a potential location in previous reports. All signs now point towards Georgia, however.

Company spox have been open about the inability of Rivian to turn a profit until it expands its production capacity. With the volume at their Illinois plant suggested to be capped at roughly 150,000 vehicles, a second factory would improve their fortunes in that regard quite dramatically. Currently, the R1T pickup truck and R1S SUV are in the hopper, plus the delivery vans supposedly on tap for Amazon within the next five years.

Rivian has been in the news for several reasons lately, including allegations of a toxic workplace culture levied by a former executive. The company’s gold rush IPO also generated headlines, with the stock price charging ahead of its offering before the opening bell. This generated huge (on paper) profits for a number of investors, including the Ford Motor Company, which sank just over a billion dollars into the place. The current valuation of that investment? Roughly $12 billion. Not bad considering the move was made just over two years ago in April 2019.

The stock, which trades as RIVN on the ticker, is valued at $149.36 as of this writing.

[Image: Rivian]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
2 of 8 comments
  • Dwford Ford's management change their plans like they change their underwear. Where were all the prototypes of the larger EVs that were supposed to come out next year? Or for the next gen EV truck? Nowhere to be seen. Now those vaporware models are on the back burner to pursue cheaper models. Yeah, ok.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
  • ChristianWimmer Best-looking current BMW in my opinion.
  • Analoggrotto Looks like a cheap Hyundai.
Next