By on June 8, 2021

Kia has updated the design of its Sportage to mimic the enticing angular menace that is the K5 sedan. It’s a far cry from the overtly friendly styling of the outgoing model, though appears to be working rather well. The fifth generation of the crossover digitally debuted in Korea on Tuesday and has already garnered a notable amount of praise. Though this went exclusively toward the visual updates, as there doesn’t appear to be much changing in terms of mechanical equipment.

Kia’s official release doesn’t even mention powertrains. 

Unless there’s to be a bunch of carryover from the current generation, we’re expecting the gen-five hardware to copy what’s in the Hyundai Tuscon — the Sportage’s rebadged twin. On our market, that means a 2.5-liter Smartstream engine cranking out 187 horsepower and 178 lb-ft of torque. A hybrid variant is also likely, presumably using a 1.6-liter T-GDi paired up to a 44kW electrical motor. That unit may replace the 2.0-liter turbo that’s currently on sale, probably matching its 240-hp output.

But we’re speculating and Kia doesn’t want you to be focused upon all that technical crap while it’s trying to dazzle you with the model’s new looks — which include an extra edgy “X-Line” that offers quilted upholstery in black or green, fancier trim pieces, unique bumpers, new side sills and a curved roof rack. The manufacturer suggested it gives the Sportage a more “confident, vigorous and versatile character.”

The entire design philosophy is called ” Opposites United” and is the result of an allegedly extensive collaboration between the company’s creative teams in Korea, Germany, the United States, and China. As you can see below, it’s based around five pillars of marketing nonsense.

From Kia:

Revealed earlier this year to great acclaim from the design community, Kia’s new design philosophy – Opposites United – is at the core of the all-new Sportage, influencing every aspect of its appearance and character. The principles of Opposites United will influence all future Kia designs, giving them the same basic DNA. The thought-provoking and daring philosophy strengthens the connection between design and Kia’s new brand direction, ‘Movement that inspires.’

Opposites United is formed of five pillars: Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity and Bold for Nature. The last pillar – Bold for Nature – has profoundly influenced the design creation of the all-new Sportage, embodying the natural world and creating a design identity that takes a daring, emotional, modern but organic form.

It’s hard to see how anyone could come to the conclusion that the new Sportage looks organic unless we’re talking about life on other planets, close up photos of insects, or animals occupying in the deep seas. The more I think about it the more I begin to worry that this is actually an ugly car that I’ve been conned into thinking is daring and attractive. The exterior could age like milk on a radiator, going full Pontiac Aztek before you’ve parked it in your garage (unless becomes subject to a recall recommending you don’t do that).

But, minus some of the exterior’s distracting accoutrements, I’m sold on the styling at present and everyone else seems to feel similarly. This is especially true for the interior, which looks marvelously upscale and uncluttered. Kia even retained a good number of tactile interfaces for people who absolutely despise touchscreens. While it’s unlikely to come with the most decadent materials (though Kia claimed otherwise), it’s inarguably the most appealing aspect of the vehicle.

The model has been a big seller for the brand and we’re doubting this will change when the fifth-gen Sportage hits the showroom. We’re thinking it’s to included in the 2022 model year, but there’s a chance it could be delayed until 2023. Kia stated that the crossover’s global launch would be taking place before year’s end, either way.

Specifics for our market, including configurations and powertrain, should be made available later this summer.

[Images: Kia]

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18 Comments on “Kia Sportage Updates Styling for Fifth Generation...”

  • avatar

    Probably better vs today’s variant

  • avatar

    Kia’s PR/Marketing folks are following a tried-and-true American adage:
    “If you can’t dazzle them with brilliance, baffle them with bull****!”.

  • avatar

    infinitely (imo) better than the frumpy last gen. Sportage. But after a cetain point for many buyers, looks don’t matter…see the success of the RAV4.

    still has a dumb name. and while i have never set foot in a Kia dealership, the internet has me prejudiced that I’ll get a sleazy experience, irrespective of whether I was dropping $50k on a Carnival or Telluride or $15k on a Rio.

    • 0 avatar
      SCE to AUX

      I’m on the internet; a Kia dealer is the only dealer from whom I’ve purchased two cars.

      But this dealer is not the closest one, which has the sleaze you’d expect.

    • 0 avatar

      My Kia dealer was fair. Actually fabulous, I would say. The 2.4 engine in my lightly used Sportage was hot garbage and consumed oil at a rate that alarmed me to future failure. I dumped it when I was offered more on trade than I paid for it. I wonder if this 2.5 is also garbage…the internet has me prejudiced that is.

  • avatar
    Keith Tomas

    Now it looks like every other compact crossover out there. Good thing the interior looks good. The previous generation’s pug-like looks are what made it so special. It was, like a pug, so ugly that it was beautiful!

  • avatar

    As long as they keep making the Stinger

  • avatar

    That parade of crossovers becomes tiresome. I want back in USSR and Cold War.

    • 0 avatar

      Lets parade some tanks. 1943 Kursk?

    • 0 avatar
      Art Vandelay

      Lol…the team that gets beat always wants a rematch I guess.

      • 0 avatar

        You are not getting it, are you? No, you don’t. KGB won! They have ruined America and wrestled control from communist party in Russia. And these bastards warned me – don’t go there. West is rotting. They knew all along.
        And these people here are the product of decades of KGB work in America

  • avatar
    SCE to AUX

    Looks too long, but I like the interior.

    Still, the Tucson Hybrid has more appeal to me.

  • avatar

    Silly small windows aft of the driver. Real pinched backlight.

  • avatar

    Nice looking in and out, but if Kia wants my business they’re going to have to do better then, “2.5-liter Smartstream engine cranking out 187 horsepower and 178 lb-ft”

    That’s a slug for a vehicle this size

    • 0 avatar
      Kyree S. Williams

      On the very next line: “A hybrid variant is also likely, presumably using a 1.6-liter T-GDi paired up to a 44kW electrical motor. That unit may replace the 2.0-liter turbo that’s currently on sale, probably matching its 240-hp output.”

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