Chip Shortage Encourages Nissan to Idle U.S. Facilities Again
Rumor has it that the semiconductor shortage is going to be leaving Nissan facilities operating in North America to contend with a difficult summer. This issue appears to have been largely unavoidable but it’s hardly the position a manufacturer hoping to launch a comeback tour wanted to find itself occupying.
But, before we make this look like some failing on the part of Nissan, let’s take a look down memory lane to see some of the other companies that were negatively impacted by the chip shortage this year.
By May, over 10,000 General Motors employees had to endure additional time off at facilities across the Americas — impacting targeted volumes on a wide range of models (including those from Chevrolet, GMC, and Cadillac). Ford was required to suspend production of its best-selling F-Series, building many without all the necessary hardware. It also had to tamp town production on some of its better models (e.g. Mustang, Transit, Explorer) with the Lincoln brand also enduring a production slump. Meanwhile, Stellantis was experiencing hardships with the Jeep Grand Cherokee and Dodge Durango.
Volkswagen Group had to commit to extended periods of downtime for facilities in Europe producing the VW Touareg and Porsche Cayenne. The Audi Q7 and Q8 were similarly affected. During the same period, Mercedes-Benz announced it would be slowing assembly routines on the GLC crossover and the all-electric EQC. BMW Group was facing similar problems with its smaller crossover vehicles and the Mini Cooper, while Jaguar struggled with
Subaru was having issues at its plant in Lafayette, Indiana, resulting in production stops for the Ascent, Impreza, Legacy, and Outback. Hyundai Motor Group also found itself running into trouble after looking like it had its supply chains in order. While other Asian automakers have confessed to being hampered by the chip shortage as well, none of them seemed to have been suffering quite as badly — save for Nissan.
After indicating (in March) that it would need to scale back on assembly of the Leaf, Maxima, Murano, and Rogue at its facility in Smyrna, Tennessee, Nissan stated it would also need to start cutting back in Kyushu, Japan. The Altima also saw the brakes temporarily placed on production. But, like many of the automakers above, the issue has yet to resolve itself.
According to Automotive News, Nissan plans to idle its Smyrna factory another four weeks after the two-week shutdown scheduled at the end of June. An additional couple of weeks off will similarly be given to the Altima sedan built in Canton, Mississippi.
From AN:
The chip shortage is complicating a product overhaul central to Nissan’s efforts to revive consumer interest and profitability in the U.S.
The Japanese automaker’s U.S. plants are preparing to introduce three key redesigned models: the Nissan Pathfinder and Infiniti QX60 crossovers and the Nissan Frontier midsize pickup.
Nissan is prioritizing new launches and high-volume models such as the Sentra, Rogue and Kicks for the limited supply of microchips. In May, Automotive News reported Infiniti would halt QX50 assembly for June to conserve chips for QX60 production, which begins in summer.
Michael Colleran, Nissan brand’s U.S. sales and marketing boss, referred to parts allocation as akin to solving a Rubik’s Cube.
At the start of June, AutoForecast Solutions estimated that 25 individual models had been impacted by the chip shortage to an extent that the manufacture had to cull their production targets by at least 10,000 units. Ford’s F-150 was likely to have been hit the hardest with a minimum of 100,000 vehicles impacted, though it should be said that U.S. domestic brands are faring the worst as a group. All told, the shortage is estimated to put a $100-billion dent (minimum) into industry revenue for 2021.
[Image: Memory Stockphoto/Shutterstock]
A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.
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- ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
- Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
- Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
- Ajla If I was Ford I would just troll Stellantis at all times.
- Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
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Hopefully, chip shortage will lead to more manual transmissions and analog gauges
The chip shortage will save any potential buyers from making a bad purchase.