By on May 26, 2021

Lamborghini has changed hands more than a few times since it was founded as a way to show up Ferrari in 1963. It’s currently owned by Volkswagen Group, which recently made it clear that it has no intention of selling the brand.

The Anglo-Swiss Quantum Group reportedly made an offer to buy the raging bull from VW for an appetizing €7.5 billion ($9.16 billion USD), including a five-year deal where it would continue sourcing parts from Audi — as there’s basically no way around it without nuking the present lineup. The proposal was made earlier in the month with Volkswagen Group giving the newly established holding company a prompt no. 

Lamborghini has become far too profitable to consider selling — especially since its profits grew to a lofty $1.96 billion in 2019, despite the company having manufactured fewer than 8,000 automobiles. Volkswagen would have effectively been selling a golden goose. Though Quantum Group’s deal still looks good on paper and there were rumors that VW was looking to offload the supercar brand a few months ago.

In addition to the payout, the deal called for a partnership relating to the sharing of intellectual property and electric vehicle technology. According to Autocar, there was also to be an “Advanced Automotive Innovation Centre” located in Germany’s Lower Saxony focusing on the shared development and production of battery cells and battery packs. The holding company similarly wanted to develop autonomous systems and alternative fueling solutions, all of which would have allegedly benefited Volkswagen Group. The deal even vowed to maintain all existing Lamborghini jobs for at least five years, with a promise to add roughly 850 new positions via the planned R&D center.

From Autocar:

Quantum Group AG is represented in the acquisition offer for Lamborghini by Rea Stark, a co-founder of Piech Automotive[sic], the Zurich-based company behind the Piëch Mark Zero GT revealed at the 2019 Geneva motor show.

Also among Piëch Automotive executives are Anton Piëch, son of former Volkswagen Group chairman Ferdinand Piëch, and ex-Porsche CEO Matthias Müller. However, it is not known at this stage if they are involved in the acquisition offer.

The acquisition of Automobili Lamborghini, including its storied Sant’Agata manufacturing headquarters in Italy as well as its motorsport operations, is claimed to be central to the investment interests of Quantum Group AG, which is seeking discussions with the Volkswagen Group as a formal step towards carrying out initial due diligence on the company.

Beyond the list of familiar names, none of the above matters since the deal has been struck down by Volkswagen. Though it remains curious as to why such a comprehensive proposal was put together in the first place if VW was serious when it denied that Lamborghini was on the market in December of 2020.

[Image: Grisha Bruev/Shutterstock]

Get the latest TTAC e-Newsletter!

14 Comments on “VW Group Shoots Down $9 Billion Lamborghini Bid...”

  • avatar
    cimarron typeR

    i’m anxiously waiting for sales numbers/demand for all electric supercars vs. hybrid/NA models. Me thinks the ones with motor sounds will be more successful.

  • avatar

    May be VW should sell it while it is still profitable. May be in tomorrow’s world no one will pay a dime for former super car since ICE will be outlawed and energy guzzlers will be out of fashion. Lamborghini symbolizes everything that is wrong with climate change denial and white privilege.

    • 0 avatar

      Nothing says that Lamborghini has to use only IC engines for the rest of eternity. Their sales should do just fine, as long as they stay true to their concept and purpose, no matter what’s under the hood.
      Older guzzlers seem to find new homes just fine… although the buyers are more niche than mainstream.

    • 0 avatar
      SCE to AUX

      Agreed. I think VW will regret this missed opportunity.

      • 0 avatar

        Extremely missed. Soon you’ll be able to 3D print whatever car you want and install a 1500hp EV drivetrain off amazon. And no, I am not kidding.

        • 0 avatar

          You and I both know gov’t won’t allow this when/if it takes off, esp the Dims in power.

          • 0 avatar

            “You and I both know gov’t won’t allow this when/if it takes off, esp the Dims in power.”

            that’s not true. It’s already sort-of happening:

            The 3D printing part is doable too. The part is printed in PLA slightly larger than what you want as a final product. Then you make a sand mold with the 3D printed part. I can’t remember if you use chemicals to dissolve the plastic or if it just dissolves when the metal is poured in. Anyway. people are already experimenting. Hasn’t been stopped yet.

          • 0 avatar

            Almost forgot, you need this kit for the 818:


          • 0 avatar


            As I said the other day once they catch on to the fact people have 1 second or less 0-60 rides they will have to do something about it. At that point enforcement can only be done by aircraft, and I’m sure it won’t take long for a bank robbery or something to occur where the perps can easily outrun law enforcement.

        • 0 avatar

          “install a 1500hp EV drivetrain”, advanced chip and ship directly from factory in Taiwan. Supply chains, supply chains.

          • 0 avatar

            Its already happening in the e-bike world. You can slip a 2000 watt motor + battery + controller kit into any bicycle. Now you have a 50mph bike and good luck enforcing anything unless caught on radar, in the bike lane. As for cars the factor for them will be autonomy, which essentially will be an invisible barrier around all cars on the road regardless of who or what is driving them. This will negate any crash test standards so pure design can come roaring back – all in the very near future.

  • avatar

    They should make Stellantis an offer for Maserati, I bet they would sell it for a whole lot less!

  • avatar

    “[I]ts profits grew to a lofty $1.96 billion in 2019, despite the company having manufactured fewer than 8,000 automobiles.”

    That’s like a quarter million per car. They must sell a lot of merchandise.

  • avatar

    And another one almost bit the dust….

    Little screams systemic decay, like a gaggle of know-nothing, can-nothing clueless monkeys on central bank welfare, using imaginary funds central banks stole for them to take control of yet another once-was-capable-of-something-worthvile entity. There may not be much left of VW, but they still do have at least a few employees left, who can read and stuff. Which puts them orders of magnitude ahead of any “newly established holding company” in existence anywhere.

Read all comments

Recent Comments

  • Lou_BC: “vaccines don’t work as originally advertised, and they don’t provide permanent immunity like other...
  • ToolGuy: “where webcams would be set up in Ford operations around the planet as there was always something...
  • mcs: @imagefont: Tesla and SpaceX seem to use iterative design. They design and build something, test it out, refine...
  • Imagefont: Very little was ever revealed about the design of the Cybertruck, probably because it was just a mock up...
  • Superdessucke: I used to love the tart of the Carousel and other packages they put on these. Why don’t they...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber