CarMax Invites Customers to 'Do Donuts'

Jason R. Sakurai
by Jason R. Sakurai

CarMax has invited customers to ‘do donuts’ during their test drives, a promotion with Dunkin’ Donuts. For shoppers who take part in CarMax’s 24-hour test drives today through May 16th, they’ll receive a $10 Dunkin’ Donuts gift card.

What encouragement does the general public need to do donuts in CarMax vehicles? The vision of drivers fueled on sugar and caffeine hot lapping used cars is laughable but entirely possible.

“At CarMax, we believe the car-buying experience should be as enjoyable as possible,” said Sarah Lane, vice president, marketing at CarMax. “We want customers to experience a day in their life with their new ride. Since America Runs on Dunkin’, we know that includes a trip through the Dunkin’ drive-thru for their favorite order. Collaborating with Dunkin’ on “Doin’ Donuts” makes CarMax’s 24-Hour Test Drive experience that much sweeter.”

CarMax customers also receive a checklist of ideas of what to do with the vehicle for 24 hours. This includes taking your dog for a drive, packing the trunk to ensure things fit, and going through a drive-through to see if you have enough cupholders. No word on whether they ding you for pet hair, grass, or sprinkles found in the car upon its return from the test drive. Apparently, this was Dunkin’ Donuts’ thinking, too.

“You never know if a car is right for you until you’ve taken it through a Dunkin’ drive-thru,” said Dunkin’s Melanie Rabino. “Making sure your vehicle’s cup holders perform perfectly is the perfect test.”

The other type of donuts, the unsanctioned kind, were not mentioned by either CarMax nor Dunkin’. This promotion marks the second time in recent weeks where CarMax has amped up its media presence.

[Images: CarMax]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • TCowner We've had a 64.5 Mustang in the family for the past 40 years. It is all original, Rangoon Red coupe with 289 (one of the first instead of the 260), Rally Pac, 4-speed, factory air, every option. Always gets smiles and thumbs ups.
  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
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