Ford Reportedly Stops Selling Home EV Chargers

by Matt Posky

Published: March 29th, 2021

ford reportedly stops selling home ev chargers

Ford Motor Co. has reportedly issued a stop-sale on its electric vehicle home charging solution. The good news is that Mach-E buyers can use the included mobile charger to plug into any 120V outlet (or regular charging station) and still have the option to buy a third-party box that effectively does the same thing as the wall unit Ford has placed on a sales hiatus. But it’s not particularly heartening to learn that the automaker had to stop selling a $799 EV charging device that hasn’t been working properly when it only started manufacturing the Mach-E a few months ago.

Then again, traditional automakers haven’t had the best track record with EVs. The industry as a whole seems to be struggling with them and their peripheral equipment, likely due to the segment still being in its infancy. At least Ford seems to have learned how to roll with the punches.

According to Automotive News, the manufacturer is actively directing customers to third-party websites to buy wall chargers without its seal on the box. According to its report, the automaker stopped selling them on February 24th after it realized some of them weren’t functioning properly. Rather than risk a minor scandal with its own hardware, the company is now redirecting customers. Ford has likewise assured us that its team is hard at work trying to remedy the issue in a timely manner.

From AN:

“We’ve been told to go on Amazon and order chargers that way,” Evelyn Sames, COO of Sames Auto Group, said at an Automotive News Retail Forum panel this month.

Two other dealers who asked to not be identified said their zone representatives also suggested turning to Amazon, but only if a customer raises the question. One of the dealers said it had not been an issue for the few Mach-Es they’ve sold so far.

Ford sold 238 Mach-Es in January and 3,739 in February. The crossover won the North American Utility Vehicle of the Year award and has received mostly positive reviews from the media and investors.

While trying to home charge off a 120V wall socket is probably sufficient for those who don’t do much driving, most people aren’t buying the Mach-E to hide it in their garage. Purchasing the first year of a brand new model using a powertrain the manufacturer has extremely limited experience with? It’s definitely not something from the mind of a true pragmatist, however, even people that buy on emotion would like their vehicle to retain its functionality.

One isn’t going to feel comfortable commuting if they cannot reliably bring their range back up each night and a 48-amp wall charger would do a lot to make that easier. A flubbed ownership experience isn’t something Ford is going to want to risk, hence it redirecting customers elsewhere. But we’re sure it’ll be back to selling its own home charging solution eventually — it’s not going to want to leave that money on the table forever.

[Image: Ford Motor Co.]

#ElectricVehicles #EVs #Ford #FordMotorCo #HomeCharger #HomeCharging #MachE #WallMountedCharger

Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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6 of 27 comments

Inside Looking Out on Mar 29, 2021

Do they test the product before putting it on the market? I mean QA.

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Schmitt trigger on Mar 29, 2021

@SCE to AUX Agree that battery chargers are not a new technology. Perhaps I didn’t explain myself correctly, chargers are a new technology to Ford which they don’t have the experience of either designing or producing.

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- TheEndlessEnigma on Mar 30, 2021
  
  While battery chargers are not new tech....battery powered cars ARE new tech. Just like your point Ford not having experience producing chargers.....they also no not have the experience designing and producing electric cars.
  
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- DenverMike on Mar 30, 2021
  
  @TheEndlessEnigma Electric vehicles are excruciatingly simple, old tech, etc. Yet battery chargers are exponentially simpler. Getting things to appeal to consumers, fly down the assembly line at the maximum possible profits, suppliers lined up, lowest bidders, the thing to work properly, reliably, etc, stockholders happy, to name a few is where it get a little complicated. But the bad EV charger is like Winnebago selling you a motorhome and the microwave fails. We're talking about two wildly different things.
  
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- TheEndlessEnigma on Mar 30, 2021
  
  @DenverMike I would disagree, the charger is an integral component of the auto and should be considered as such. Without the charger the electric car is nothing more than a garage sized paperweight.
  
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- DenverMike on Mar 30, 2021
  
  @TheEndlessEnigma It looks like a soap dispenser with the Ford logo. That's basically the sophistication of it. Mine says Craftsman and it's 12v. It's not mounted to the wall, and I could have one instead that says Ford but I'll take a hard pass.
  
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