By on February 20, 2021


Mercedes-Benz USA announced the elevation of Nicolette Lambrechts to vice-president and managing director of sales and marketing for Mercedes-Benz vans, effective May 1st. Underscoring the van life movement, sales, marketing, service, and parts for the entire segment is under Lambrechts’ purview.


After Germany, the U.S. is the largest market for Mercedes Sprinter vans, and Lambrechts ascended to the position after joining Mercedes-Benz USA as the general manager of van sales in October 2019. Credited with building a sales team, implementing processes and strategies, and growing sales in this market, Lambrechts is off to a running start. Dealer experience is critical in any sales position, and her ability to build on relationships already established will likely be the cornerstone to her success going forward.


Marcus Breitschwerdt, executive vice-president of Mercedes-Benz AG and Head of Mercedes-Benz Vans said, “We are pleased that Nicolette Lambrechts will take over the position as head of sales and marketing of Mercedes-Benz Vans USA. With her years of international experience in the field of sales and marketing, we’re confident she will further develop our van business.”


Joining Mercedes-Benz South Africa in 2001 as a graduate trainee, Lambrechts moved to Chrysler Jeep as a sales planner in 2002 and received a promotion to commercial vehicles distribution and logistics manager in 2004. From 2008 to 2014, Nicolette served as national sales manager and brand manager for Mercedes-Benz vans in South Africa. In 2014, she was elevated to van division managing director for Mercedes-Benz South Africa.

Leaving the African continent in 2017, Lambrechts came to North America to assume the position of managing director, Mercedes-Benz Vans Canada. With Sprinter sales at an all-time high in the U.S., she could not be in a better place as long as production can keep up with the demand by individual consumers as well as commercial accounts.

[Images: © 2021 J. Sakurai/TTAC, Mercedes-Benz USA]

Get the latest TTAC e-Newsletter!

4 Comments on “Mercedes-Benz Names New Head of Van Life...”

  • avatar

    This article is another perfect example of why TTAC is rapidly going down the tubes.

    • 0 avatar

      I mean, it would have been nice to have some additional writing beyond just the press release stuff, but it’s still interesting news.

      Frankly, I’d love to see them give us one stop shopping for something similar to what Peace Vans does for the Metris. They have a really cool conversion with fridge and stove, but you basically have to buy it separately from them, as opposed to just being able to deal with a single point of contact for ordering and financing.

  • avatar
    el scotto

    1. Just give us the link to the press release and save everyone a lot work. 2. Maybe pass articles to each other and proof read them? 3. Mercedes “Van Life”? Not until they have fleet sales in Elkhart, IN.

  • avatar

    Nicolette has the appearance of someone who has quite a bit of experience living in a van, so best of luck to her.

Read all comments

Recent Comments

  • Turbo Is Black Magic: Keith Wendell who was the HD CEO at the time had never ridden a motorcycle… ever, and did...
  • Turbo Is Black Magic: Underpowered? The 1190 RX is 419lbs and makes 185HP! It’s as close as you can get to a WSBK...
  • Lorenzo: That is definitely an advantage, keeping conventional vehicle production separate from development of...
  • Lorenzo: The USPS IS making money on packages, that’s why they’re buying bigger trucks than the old ones....
  • Lorenzo: Is it, though? It’s the first Jeep on the Fiat compact/compact-wide platform, and began with model...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber